How to find influencers to partner with for your brand

How do you find influencers for your brand? How can you tell if they're going to be a good fit?

We're telling you all our tips and tricks for how we find the perfect influencers. 

First, how do you find influencers? 

On Instagram, go to your discover feed. It's the page with the little magnifying glass icon. You can find new people by scrolling through your discover feed. Find people that way and look through their feeds and their stories. 

You can also search at the top by places and by hashtags. If you're a business in Salt Lake City, you can specifically search your location on Instagram. The first nine posts it shows you are the top posts in that city at that time. Then it goes to the most recent posts.

You can also search a hashtag. Let's say you're looking for people in the Utah art scene. You'd want to search the hashtag #utahart and look at the top posts for that! 

Now, how can you tell if it's a good influencer? Look at the follower count first. We love working with influencers who have around 5,000-15,000 followers for local brands. 

Next, look at engagement. You can figure that percentage out by taking the number of likes + comments and dividing that by the total followers they have. Let's say an influencer has 1000 likes and 90 comments and has 7,400 followers. Go to your calculator and divide 1090 by 7400 and that equals 0.147. That means that influencers has a 14.7% engagement rate. That's really good engagement! 

An awesome engagement rate is 8% so if someone has over that combined with a good follower count, work with them! 

Next, look at the quality of content an influencer is posting. You want to make sure the coloring of the photos and cropping is what you're looking for. The influencer will give you content back that matches their own feed, so make sure that matches yours as well! 

Below are a couple examples of how different coloring and lighting can be. 


Watch our Facebook live to watch Makenzie show you how to find influencers! 

4 Reasons Why Your Business Needs a Regular Blog

When someone mentions blogging, the first thing that comes to mind is probably moms with handy life hacks, recipes, and insightful tidbits on life. But have you ever thought of blogging to help with your business? There are many reasons why a blog could step your marketing up to the next level, and we're here to help hash it all out for you.


Here are 4 reasons why your business needs a regular blog:

  • Blogging Fuels Search Engine Optimization (SEO): This is a biggie. Maintaining a consistently updated and relevant blog increases the likelihood of your posts being featured higher in search results. This is obviously a major key in growing your business, and it drives much wanted traffic to your website, resulting in potential leads, resulting in potential sales. Fresh content gives Google's search engine algorithms opportunity to index your website. Google rewards websites with recent, up-to-date information so frequents posts are one way to gain more attention online.
  • Blogging Develops a Relationship With Your Customers: A blog is an invaluable tool to help connect with your customers on a deeper level. Your customers may relate to the story behind your brand, but there's always room to connect on a deeper level. By showing the culture, behind the scenes, and employee profiles your audience feels like they are apart of more than just a business. Your regular, fresh content is an effective way to create a reliable source of information for your customers. They'll learn to be able to count on your blog in order to solve their problems.
  • Blogging Will Improve Your Social Media Presence: There is a lot of value in posting your blogs onto your social media. The more you share, the more your followers will take notice and join in, whether it be to discuss the blog content or to share it on their own profiles. It's a great way to provide value for your followers and help them fund solutions to the problems they're trying to solve.
  • Prove Your Know-How: People want to know why they should buy into your product/service. Taking the time to explain why your product or service is the absolute best with a blog with how-to's, testimonials, and frequently asked questions can help extinguish any concerns a potential customer could have had. Go deep when writing about topics you know extremely well. It will help you gain greater credibility with not only your customers but also your community.