When someone mentions blogging, the first thing that comes to mind is probably moms with handy life hacks, recipes, and insightful tidbits on life. But have you ever thought of blogging to help with your business? There are many reasons why a blog could step your marketing up to the next level, and we're here to help hash it all out for you.
Here are 4 reasons why your business needs a regular blog:
- Blogging Fuels Search Engine Optimization (SEO): This is a biggie. Maintaining a consistently updated and relevant blog increases the likelihood of your posts being featured higher in search results. This is obviously a major key in growing your business, and it drives much wanted traffic to your website, resulting in potential leads, resulting in potential sales. Fresh content gives Google's search engine algorithms opportunity to index your website. Google rewards websites with recent, up-to-date information so frequents posts are one way to gain more attention online.
- Blogging Develops a Relationship With Your Customers: A blog is an invaluable tool to help connect with your customers on a deeper level. Your customers may relate to the story behind your brand, but there's always room to connect on a deeper level. By showing the culture, behind the scenes, and employee profiles your audience feels like they are apart of more than just a business. Your regular, fresh content is an effective way to create a reliable source of information for your customers. They'll learn to be able to count on your blog in order to solve their problems.
- Blogging Will Improve Your Social Media Presence: There is a lot of value in posting your blogs onto your social media. The more you share, the more your followers will take notice and join in, whether it be to discuss the blog content or to share it on their own profiles. It's a great way to provide value for your followers and help them fund solutions to the problems they're trying to solve.
- Prove Your Know-How: People want to know why they should buy into your product/service. Taking the time to explain why your product or service is the absolute best with a blog with how-to's, testimonials, and frequently asked questions can help extinguish any concerns a potential customer could have had. Go deep when writing about topics you know extremely well. It will help you gain greater credibility with not only your customers but also your community.