4 ways to build your brand on Instagram

Instagram is one of the most effective social media platforms for businesses with tangible products and services. The Facebook-owned company makes it easy for brands to connect with target customers. Photos and videos can be shared on Instagram to provide value for ideal customers.

Here are four ways to build your brand on Instagram:

Post Stories

📸: Buffer.com

📸: Buffer.com

Instagram Stories are a great way to showcase your day-to-day activities to announcing discounts. You can share more of your brand’s personality and even conduct polls. With Stories, you can show off more of your brand’s personality and style. Check out this link for more ideas of what post on your Stories.

Engage with relevant content


A cost-effective way to grow your following and gain more attention is by liking and commenting on similar posts. Find relevant content by looking up similar hashtags. For example, if you sell dog toys then a great hashtag for you to engage with is #dogsofinstagram. Set aside some time every day to like and comment with #dogsofinstagram with a minimum of 3-4 words. Only commenting with emojis doesn’t cut it since it doesn’t require as much effort. Start by liking and commenting on at least 10 relevant posts each day and your following will grow without any ad spend.

Be consistent


How many brands do you follow on Instagram that will post sporadically? One of the keys to success on Instagram is posting regularly. It’s important to stick to a schedule for your sanity and also for your followers. Followers will see your Instagram account as a reliable source of value. You can use scheduling tools to save you time so you don’t have to post all of the time. Just schedule

Be true to your brand


The best brands continually maintain their identity. Whatever your brand stands for, stick to it on Instagram. Your Instagram aesthetic needs to work seamlessly with the rest of your marketing. For example, if your color scheme is different shades of reds and yellows, keep it up. If you’re a skateboarding brand, continue sharing photos and videos on Instagram that attract skateboarders. Your followers will continue to be loyal when you’re true to your brand.

Remember that marketing takes time to get real results. Patience and consistency pays off in Instagram marketing. Don’t be afraid to test out new ideas to achieve your goals. For any questions you have about Instagram marketing for your brand, email Josh at josh@jamiascreative.com!

Content marketing best practices that will help your business grow

One of the best ways to build your brand and increase sales is content marketing. Content marketing gives your ideal customer a reason to follow you and a reason to stick around. Your goal with content marketing should be to create value and help others solve problems that you have a solution for.

Research trends and top performing content in your industry

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What’s working in your industry? Do your followers read blog posts for information? Does your audience enjoy watching videos? Knowing what’s working for your customers will help you effectively connect with them. You’ll also avoid wasting time and money on strategies and tactics that don’t work.

Create valuable content for your audience


What is valuable content for your audience? Content of value is content that helps your target audience solve problems. You’ll be of value by providing solutions to problems you’re best at solving. If you run an auto repair shop, share tips that help people take care of their cars. Do you have a dental practice? Share information that helps people take better care of their teeth and gums.

You won’t lose business because you shared some of your knowledge. You’ll gain more business because you’re establishing yourself as an expert with content marketing.

Be consistent and stick to a schedule


Whether you’re producing content once a week or everyday, stick to a schedule. It takes effort and work but consistency is what matters. Your followers are looking for reliable sources of information. If you can become that go-to source, they will see your business as the expert who will solve their problems.

Distribute your content


If you don’t share, you really don’t care. Distribute your content on the different platforms you’re using from Facebook to email marketing. As you continue to share quality content, your follower count will grow and your sales will increase. Here’s a quick list of some of the platforms you can use to share your knowledge:

  • Email marketing

  • Facebook

  • Instagram

  • Pinterest

  • Twitter

  • YouTube

Do you have any questions specific to content marketing? Email Josh at josh@jamiascreative.com!