Twitter marketing best practices you need to know

If you want to succeed on Twitter, there are a handful of best practices you need to use. It’s estimated that the number of American Twitter users will grow to approximately 59.6 million in 2022. While Twitter doesn’t have the massive user base of Facebook, it’s a network that makes it easy to engage with other users. What’s great about these best practices is that they won’t cost you a single dime. They’re all free. Here the top Twitter marketing best practices that will get you results on one of the top social platforms of all time:


Clear profile pic

Believe it or not, not everyone has a clear profile picture. Some accounts use blurry images. Others use pictures that have nothing to do with their business. Your best bet is to use your company logo as your profile picture. If it’s your personal account, use a headshot so you’re easily recognizable.

High quality header image

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The header image is similar to a cover image on Facebook. Your header image needs to be a high quality image. Don’t use pictures that are pixelated or blurry. Choose a header image that tells the story of your brand.

Snappy, concise bio

This is your chance to share what you do and let everyone know more about your brand. Think of it as your elevator pitch. Be clever or funny if it’s consistent with your brand.

Tweet consistently

You can’t succeed on Twitter if you don’t tweet. It sounds simple but not everyone does it. Here are a few ideas of what you can share:

  • Recently published blog post from your website

  • Industry trends

  • Run a poll

  • Live Tweet an event hosted by your business

If you need to, use a social media scheduler to tweet consistently. We recommend using a scheduler to help you grow your presence.

Reply to all comments and direct messages

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It’s important that you respond to any and all comments/direct messages you receive on Twitter. You’ll struggle closing sales and increasing your follower count if you’re not social. By taking time to respond, you show that you care about people.

Engage with relevant tweets

To increase your organic reach and influence, participate in comment threads and retweet other the tweets of collaborative accounts. You can find threads to join by searching hashtags that are unique to your business. For example, if you’re a sports news business, focus on the hashtags for the sports you cover.

Do you have any questions about Twitter marketing? Email Josh at!

31 blog post ideas to get more patients for a family medical practice

How do you increase your clientele if you own a family-focused health practice? What do you need to do to get more patients into your office as a doctor? One of the most effective ways to get discovered by potential medical patients is through content marketing. Content marketing will improve your SEO and consistently provide value for real people.


These ideas can be used in the form of blog posts, social posts, infographics, and videos. The goal of content marketing is to provide value for current patients and potential patients. If you’re not providing value, you’re not focused on the success of your patients. Value is delivered when you help people solve the problems you are best at solving. You’re welcome to use all of these content marketing topics for your medical practice. Below are 31 topics that will help you provide real value on a regular basis:

  1. 4 ways Vitamin C keeps you healthy

  2. How to prevent ankle sprains

  3. These 5 vegetables help you feel energized

  4. Here’s everything you need to know about the flu shot

  5. Which shots does your kid need to start elementary school

  6. Here are 10 exercise ideas you can do as a family

  7. Symptoms of the common cold and how to beat it

  8. Are you not feeling well? Here’s how to know if you need to go to the emergency room

  9. Yummy fruits that are packed with Vitamin C

  10. These 7 tasty foods are full of fiber

  11. How to stay healthy when traveling during the holiday season

  12. Drinking water will provide these benefits for you

  13. How to stay healthy when traveling for work

  14. These foods help with stomach aches

  15. Should you be taking aspirin or ibuprofen?

  16. How to prevent germs from spreading in your home

  17. Super easy sources of protein you’ll love

  18. What to do when your child has a fever

  19. Here’s a list of every shot your newborn will receive in the first 12 months

  20. How protein helps you build muscle and stay healthy

  21. Our answers to the most common questions we receive about the flu season

  22. Simple stretches everyone with back pain needs to know

  23. Should you do cardio or lift weights to achieve your health goals?

  24. How should you handle ear infections?

  25. 4 activities that will help improve your toddler’s coordination

  26. Here are 8 workout ideas that will burn calories and make you stronger

  27. How to improve your quality of sleep

  28. What can I use to help my child with his/her cough?

  29. Here’s a list of symptoms you need to be aware of you think your child has anxiety

  30. 4 incredible benefits of playing outside

  31. How to put together a first aid kit for your home

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All of these content ideas help you provide real value as a medical professional. Remember that one of the keys to content marketing success is consistency. The topics above are enough for every day of the month. You can tailor them to your needs and resources.

Are you having a hard time getting your content marketing off the ground? Email Josh at!

New messaging app released by Instagram for close friends

Have you been keeping up with the new features Instagram has been adding in the last couple of years? Instagram has new messaging app called Threads which designed to keep you and your close friends connected.


Here’s Instagram’s explanation: "Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space."

You can access messages received in Threads in your Instagram direct messages and the Threads app. It gives other people a chance to engage with the features of Threads without having to instantly download the app. Instagram created Threads because Instagram’s data shows that 85% of messages shared on Instagram are distributed to the same three friends. Direct messages will be a more effective tool for broader connections.

You’ll be able to share your everyday movements with close friends because Threads makes it possible to automatically track what you do on a regular basis. You don’t have to use this feature if you prefer more privacy. For more details on Threads, visit this link!

Will you be using Threads to keep in touch with your friends? Let us know in the comments below!