With the world’s current health status and the increasing use of social media platforms, it’s important to rethink your current social media strategy. Businesses who weren’t investing in their online presence prior to 2020 are now feeling the effects of being behind the times. While it’s not too late to start investing in your web presence, it definitely doesn’t hurt to already have momentum. This blog post is focused on helping you step up your current social media strategy to get better results in 2022.
Each of the tips listed below are focused on helping you grow your online presence which will lead to more sales opportunities. After all, cash flow is the lifeblood of all businesses. If you can’t generate cash, your business dies and you’re out of luck. Put these 10 tips to work for you on a consistent basis and you’ll start to see results with time.
10 tips to improve your social media marketing strategy
Invest in original content: If you want to differentiate your brand and always have content to share, you need to have a content marketing plan in place. Content marketing is the sharing of valuable information in the form of blog posts, marketing videos, infographics etc. With your own content, you won’t run out of things to share on your social accounts. You’ll also improve your SEO and achieve your branding goals.
Regularly update your social profiles and website: Have you moved to a new location? Has your tag line changed? Anytime you change things related to your brand, it’s time to update your website and your social accounts. If you haven’t done any updates in the last six months, take a few minutes and review all of your contact information and About sections right now.
Create a customer service response plan and stick to it: It’s important to have game plan in place to take care of reviews, comments, and direct messages. You need to stay on top of customer service situations at all times. If you want to prevent negative reviews, you have to be responsive to any customer interaction. Do your best to respond to all customer contact in 24 hours or less. It’ll show your followers that you care and you’re invested in their success.
Find authentic influencers to work with: There’s a lot of power in collaboration. By finding the right influencers to work with, you can quickly get your brand in front of new customers. You’ll be able to receive more engagement and get the results you to drive more traffic to your site. Authentic influencers will help you develop trust with your target audience. You’ll be able to grow your online presence and generate more revenue.
Stick to your branding/style guide: People need to be able to recognize your content when they see it. This is why you need to stick your branding guide. Think about the top brands in the world and what makes them a strong brand. Brands like Nike and Apple utilize the same aesthetic in their social media posts. You’ll need to do the same for all of your content that you create in distribute to build a solid presence.
Put a social media scheduling tool to work for you: Social media scheduling tools will help you be more efficient and be more strategic. You’ll be able to plan out your posts ahead of time with tools like Later, Buffer, and Hootsuite. These tools allow you put your social media plan in motion and free you up to focus on other aspects of your business.
Be consistent: There’s nothing like being the brand that keeps showing up! As long as you’re consistent with your content creation and distribution of content, you can start to see results. One of the issues some brands have is they give up on social media marketing after putting forth mediocre effort in a short amount of time. By investing in regular content and social media posting, you can expect to see reliable results such as more web traffic and better engagement.
Repurpose top-performing content: Do you have a blog post that’s generating more web traffic than other posts? Find ways to repurpose it as a video, podcast, or infographic. It’ll help you connect with more of your target audience in different ways. You can also follow this same process with an Instagram Reel that’s doing well or a Facebook Live that has positive engagement. Repurposing content helps you save time and money. After all, you might as well keep using what’s already working for you!
Make adjustments as needed: After 3-4 months of consistent posting, you will have data that will tell you which types of posts are doing well. You’ll be able to tell which of your social accounts are the best at generating web traffic and have the highest sales conversions. The data you gather over time will also help you know which ads are most effective and how often you should be posting for the best results.
Have fun!: It’s always a great time when your business is growing and you’re able to generate more revenue! As you get more positive results, find ways to have fun. You can do this in a variety of ways from running giveaways to partnering with even more influencers who can help you grow.
These tips will help you make progress and get the results you need for your business to grow and thrive. Each tip above from investing in original content to using social media tools will empower you to build a strong brand your followers can trust. Remember that the key is consistency. You’ll start to find out which types of content work best for you and which adjustments you’ll need to make.
If you’re feeling overwhelmed when it comes to taking care of your marketing needs, check out this blog post: https://jamiascreative.com/blog/3-marketing-tasks-you-can-outsource. It covers three different tasks you need covered for an effective marketing strategy. You’ll be able to focus more on growing your business by employing the expertise of marketing experts.
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