If you’re feeling overwhelmed or don’t know where to start when it comes to marketing your business, this blog post is for you. Solo business owners and even managers of a small company can feel the stress of running an entire operation while trying to make sure a marketing strategy is in place. This can be even more difficult if marketing is not one of your main skillsets. Despite all the chaos, you know you still need to be active and build your brand online.
The good news is you’re not alone! There are resources available to help you get the job done and experts to help you accomplish your goals. Below are three marketing tasks you can outsource. It’ll require you to spend some capital but doing so will free you up to focus on other things.
Build a stronger business by outsourcing these marketing tasks
Content creation: One area businesses can struggle in is knowing how to create what they’ll be sharing through their marketing channels. Whether it’s photos for Instagram or writing a marketing email, quality content creation takes time and expertise. It’ll take you even more time if you’re trying to do something you’ve never done before due to the learning curve associated with acquiring any skill. Identify what types of content your business needs (i.e. blog posts, caption writing, photography, graphic design) start reaching out to people who have those skills.
Reputation management: Responding to both negative and positive reviews requires consistent effort. You have to show that you’re listening in a timely manner whether it’s Google reviews or Facebook reviews. When you’re managing your reviews properly, you’re able to reap several benefits such as improved SEO and strong customer retention. This is definitely a marketing task you will want to outsource if you’re not taking care of it. After all, reviews can make or break a business.
Post scheduling: It’s one thing to create content but it’s another thing to share it to your social media accounts. Consider hiring a social media manager to post the content you have to promote your business. Taking this task off your massive plate of responsibilities will help you stay focused as an owner. You won’t have to worry about what you’re going to post on a daily basis since your manager will empower you to be more strategic.
If you have the resources to outsource all three tasks, now’s the time to do so. You’ll be able to free up more time you can use to take care of other business responsibilities such as accounting and fulfilling orders. If you only have the budget to hire someone to just take care of one of the three tasks, that’s great as well. The main thing is you’re taking more steps to work on your business and be more efficient.
Do you have any questions about what it would look like to work with Jamias Creative to accomplish your social media marketing and content marketing goals? Fill out the form below with what you need help with and we’ll get back to shortly!