Content marketing continues to be a proven way to improve brand awareness and increase sales. The top brands in the world from Nike to Airbnb use content marketing to tell their story and connect with people around the world. In this post, we’ll cover what content marketing is, some of the benefits you can receive from content marketing, and how to maximize returns on your content marketing strategy.
What is content marketing?
Brands use content marketing to help their target audience by providing value in form blog posts, email newsletters, videos, webinars etc. The content produced is focused on helping customers/clients solve problems they’re dealing with. Whether it’s an infographic sharing industry trends or an instructional video, content marketing turns a business into a go-to resource when people need answers.
What are the benefits of content marketing?
Is there anything you’ll be missing out on if you don’t have a content marketing strategy? Here are some of the benefits businesses can receive with an active content marketing plan:
You receive a stronger online presence since Google likes fresh, original content
Content marketing increases sales by educating your ideal customers about your product/service
You won’t be as annoying as an ad interrupting a TV show since you’re either entertaining or educating with content marketing
Content marketing helps you get better results with social media marketing
If you don’t already have a content marketing plan, check out “How to start a content marketing plan”.
How to get more out of your content marketing efforts
Now that you have a better idea about what content marketing is and its benefits, let’s talk about maximizing your investment in your content marketing strategy. Why? Content marketing requires resources to make it happen. You’re either spending your own time and energy to create content or you’re outsourcing your content creation needs. Here are a handful of ways to get more out of your content marketing efforts:
Redistribute your content: One the most effective ways to get the most out of your content to share it on all of your different marketing channels. You’ll be able to increase web traffic and grow your social media following by posting to Facebook, Twitter, Instagram etc. We recommend using a social media scheduler to plan out your content ahead. Don’t hesitate to repost evergreen content again and again to get the most out of each piece.
Repurpose your content: Do you have a great blog post that has been driving more traffic to your website? You can repurpose it by creating a video sharing the same information. Another way you could get more out of that blog post is to turn the key points into an infographic. Finding ways to repurpose your content will help you always have something valuable to share on social media.
Go deep on your best performing content: Take topics from your best content and go more in-depth on those topics. You can use your analytics to find what which topics your target audience wants to learn more about. Get as detailed as possible with content that addresses the questions people have to keep your target audience coming back for more. Here’s an example of deeper content focused on the history of Olympic powerlifting as the sample topic:
A video talking about the nutrition of Olympic powerlifters in in 80s and 90s compared to now
An infographic showing a timeline of Olympic powerlifting’s history
A blog post talking about the lifting records from 1896 until present day
Increase your returns on content marketing
Now that you have a better idea on how to get more out of your brand’s content marketing efforts, get going! Start taking action by repurposing your content, sharing your content, and establishing yourself as the expert with in-depth content. Doing all of this takes consistent hard work but it’s worth it. If you have any questions about content marketing for your brand, let us know by filling out the contact form below!