Social media marketing’s impact in business and on the world can’t be ignored. More than 53% of the global population is active on social media. The typical social media user spends roughly 2.5 hours on social networks. There’s a high chance your target audience is active on social media platforms like Facebook, TikTok, and Instagram.
If you’re already on social media for your business and you’re wanting to improve your social media strategy, this post is for you. If you’re not confident about what to share on social media, this blog post is for you. The principles in this article you’re about to read can help you succeed in whatever network you’re using.
What can I post about to my social media accounts?
Your mindset and approach matters when it comes to content for social media marketing. It’s important to stay on brand and consistent with the story and messages you want. People coming across your posts on their social feeds need to be able to recognize your posts as soon as they see them. Consistency makes a huge difference. With that being said, here are two questions you need to ask yourself to stay focused:
Which problems are people paying me to solve?
What are the most frequent questions I receive from customers/clients?
When you can answer the questions above, you’ll always have content ideas for your marketing efforts. Here are a few examples of content topics for different types of businesses:
Fitness trainer: If you’re a fitness trainer, people could be paying you to help them with anything from weight loss to increasing flexibility. Here are some topics you could cover on social media:
3 ways to strengthen your hamstrings
Why people hire fitness trainers
How nutrition affects your ability to build muscle
Real estate agent: People are hiring real estate agent to assist them with buying and selling properties. Below are three examples of social content ideas you could use:
Here’s why you shouldn't stage your home for a showing
Do down payments really matter when buying a home?
5 terms you need to be familiar with when selling your home
Storage facility: You’re in business for a few different reasons like people downsizing or having too many things if you own a storage facility. Here are a handful of posts you can create for your social media accounts:
3 reasons why you need a storage unit
5 crazy items people have kept in their storage unit
How much does it cost to rent a storage unit
We recommend setting aside time each week to address current problems you’ve been dealing with and try to answer the questions you’ve received. It’ll help you stay on top the current trends in your industry. You’ll also be better situated to serve as an online resource for people interested in hiring you to help them solve their problems.
Do you have questions about social media marketing for your business? Let us know in the contact form below! We’ll get back to you within one business day.