Twitter marketing best practices you need to know

If you want to succeed on Twitter, there are a handful of best practices you need to use. It’s estimated that the number of American Twitter users will grow to approximately 59.6 million in 2022. While Twitter doesn’t have the massive user base of Facebook, it’s a network that makes it easy to engage with other users. What’s great about these best practices is that they won’t cost you a single dime. They’re all free. Here the top Twitter marketing best practices that will get you results on one of the top social platforms of all time:

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Clear profile pic

Believe it or not, not everyone has a clear profile picture. Some accounts use blurry images. Others use pictures that have nothing to do with their business. Your best bet is to use your company logo as your profile picture. If it’s your personal account, use a headshot so you’re easily recognizable.

High quality header image

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The header image is similar to a cover image on Facebook. Your header image needs to be a high quality image. Don’t use pictures that are pixelated or blurry. Choose a header image that tells the story of your brand.

Snappy, concise bio

This is your chance to share what you do and let everyone know more about your brand. Think of it as your elevator pitch. Be clever or funny if it’s consistent with your brand.

Tweet consistently

You can’t succeed on Twitter if you don’t tweet. It sounds simple but not everyone does it. Here are a few ideas of what you can share:

  • Recently published blog post from your website

  • Industry trends

  • Run a poll

  • Live Tweet an event hosted by your business

If you need to, use a social media scheduler to tweet consistently. We recommend using a scheduler to help you grow your presence.

Reply to all comments and direct messages

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It’s important that you respond to any and all comments/direct messages you receive on Twitter. You’ll struggle closing sales and increasing your follower count if you’re not social. By taking time to respond, you show that you care about people.

Engage with relevant tweets

To increase your organic reach and influence, participate in comment threads and retweet other the tweets of collaborative accounts. You can find threads to join by searching hashtags that are unique to your business. For example, if you’re a sports news business, focus on the hashtags for the sports you cover.

Do you have any questions about Twitter marketing? Email Josh at josh@jamiascreative.com!

New messaging app released by Instagram for close friends

Have you been keeping up with the new features Instagram has been adding in the last couple of years? Instagram has new messaging app called Threads which designed to keep you and your close friends connected.

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Here’s Instagram’s explanation: "Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space."

You can access messages received in Threads in your Instagram direct messages and the Threads app. It gives other people a chance to engage with the features of Threads without having to instantly download the app. Instagram created Threads because Instagram’s data shows that 85% of messages shared on Instagram are distributed to the same three friends. Direct messages will be a more effective tool for broader connections.

You’ll be able to share your everyday movements with close friends because Threads makes it possible to automatically track what you do on a regular basis. You don’t have to use this feature if you prefer more privacy. For more details on Threads, visit this link!

Will you be using Threads to keep in touch with your friends? Let us know in the comments below!

The top reasons why brands fail on social media

When a brand fails to succeed on social media, it’s no mystery as to why it didn’t have success. Social media marketing success comes down to a handful of principles that every brand needs to understand. Here are the top reasons why brands fail on social media:

A brand succeeds when customers receive value through the brand’s social media marketing efforts.

A brand succeeds when customers receive value through the brand’s social media marketing efforts.

Not caring

One of the keys to success on social media is to be social. When you reply to your comments and direct messages, you show that you care. It’s part of building a strong presence on social media. Companies who struggle with a high percentage of negative reviews also fail to respond to any forms of communication they receive from followers. This leads to the lack of new customers and an overall downfall of brand reputation. Poor customer service will always result in a loss of revenue.

Providing excellent service creates lifetime customers.

Providing excellent service creates lifetime customers.

Not staying true to brand

Part of building a strong brand is sticking to your brand’s identity. Does your brand have a personality? If you said yes, here are a few questions to clarify your brand’s personality:

  • Is your brand a thought leader in a specific industry?

  • Is your brand funny? Do people laugh when your brand comes to mind?

  • Are you a service-based business or product-based business?

  • If your brand does have media coverage, how is your brand portrayed?

The better you understand how your brand is perceived, the more you’ll know what to post on your social accounts. If the current perception of your brand is negative, take steps to change that perception with quality posts. Focus on creating value with posts that are in line with your brand’s mission, vision, and values.

Not posting consistently

Consistency matters with everything in life whether it’s working out or cleaning your home. This is also true for social media marketing. When brands don’t post on a regular basis, they don’t give themselves a chance to succeed. Customers naturally gravitate towards brands they can trust. This trust is built up over time with posts that provide real value for customers.

Just because a single post doesn't instantly convert new customers doesn’t mean you should give up on your social media marketing efforts. Create a sustainable social media schedule and stick to it.

Consistent marketing efforts leads to great results.

Consistent marketing efforts leads to great results.

Have you given up on social media marketing for your brand? Do you have any questions about what you should post on social media? Email Josh at josh@jamiascreative.com!