Use these tips to get more out of your social media accounts

Your business can’t grow without attention. One of the best ways to gain top-of-mind awareness is by using social media. Social media marketing helps you share the value your business has to offer the world. Here are a handful of simple tips to get real results!

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Answer the questions that you get from customers/future customers: What are you an expert in? Which problems do people pay you to solve? You can share your expertise on social media by sharing information that provides answers to people’s questions. If you’re a landscaping company, talk about the best fertilizers for grass. If you’re a doctor, talk about foods that will help with weight loss goals. If you sell camping products, share outdoor survival tips.

The content you share can be in the form of pictures, blog posts, videos, and more.

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Reply to direct messages and comments: This is the basis of customer service in today’s digital ecosystem. Always strive to be prompt and responsive. Even if you can’t provide the full answer to a question immediately, let the customer know you’ll get back to them. Remember to address specific concerns with specific answers.

Test out ideas and experiment like crazy: Do you think your likes per post will increase if you post on Facebook in the morning instead the afternoon? Test it out! Has someone suggested that doing more Instagram Live videos will get you more online sales? Try out the suggestion! Give ideas you think will work some time and actual effort. By tracking the data, you’ll be able to see what works for your brand on social media.

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Use social media scheduling tools: If you’re not already scheduling posts ahead of time, you need to start now. It’ll save you time and help you be more strategic when it comes to your content and posting times. Some of these tools include Buffer and Later. You’ll be able to schedule what you want to share like your photos, links, and captions. Instead of trying to post every day, all you have to do is take an hour or two every day to plan out a week’s worth of social posts.

Give some love: One of the best things about social media is how easy it is to spread the love! Unlike traditional advertising, you can actually engage and have conversations with other people.

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Something you can do to spread some love is like and comment on other posts on Instagram. Liking and commenting on relevant posts on Instagram will help you gain more exposure and more traffic to your account. You also make other accounts happy since you help them perform better on Instagram.

Along with social media engagement, giveaways are another way to give some love. You can quickly gain attention on social media by offering your services/products for no cost.

Do you have any specific questions about social media marketing? Email Josh at josh@jamiascreative.com!

4 ways to build your brand on Instagram

Instagram is one of the most effective social media platforms for businesses with tangible products and services. The Facebook-owned company makes it easy for brands to connect with target customers. Photos and videos can be shared on Instagram to provide value for ideal customers.

Here are four ways to build your brand on Instagram:

Post Stories

📸: Buffer.com

📸: Buffer.com

Instagram Stories are a great way to showcase your day-to-day activities to announcing discounts. You can share more of your brand’s personality and even conduct polls. With Stories, you can show off more of your brand’s personality and style. Check out this link for more ideas of what post on your Stories.

Engage with relevant content

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A cost-effective way to grow your following and gain more attention is by liking and commenting on similar posts. Find relevant content by looking up similar hashtags. For example, if you sell dog toys then a great hashtag for you to engage with is #dogsofinstagram. Set aside some time every day to like and comment with #dogsofinstagram with a minimum of 3-4 words. Only commenting with emojis doesn’t cut it since it doesn’t require as much effort. Start by liking and commenting on at least 10 relevant posts each day and your following will grow without any ad spend.

Be consistent

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How many brands do you follow on Instagram that will post sporadically? One of the keys to success on Instagram is posting regularly. It’s important to stick to a schedule for your sanity and also for your followers. Followers will see your Instagram account as a reliable source of value. You can use scheduling tools to save you time so you don’t have to post all of the time. Just schedule

Be true to your brand

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The best brands continually maintain their identity. Whatever your brand stands for, stick to it on Instagram. Your Instagram aesthetic needs to work seamlessly with the rest of your marketing. For example, if your color scheme is different shades of reds and yellows, keep it up. If you’re a skateboarding brand, continue sharing photos and videos on Instagram that attract skateboarders. Your followers will continue to be loyal when you’re true to your brand.

Remember that marketing takes time to get real results. Patience and consistency pays off in Instagram marketing. Don’t be afraid to test out new ideas to achieve your goals. For any questions you have about Instagram marketing for your brand, email Josh at josh@jamiascreative.com!

7 social media stats you should consider for your social media marketing strategy

It’s part-way into 2019. Being aware of the trends of what’s happening online today will help you make better decisions tomorrow. These stats cover a handful of different platforms and will help get more out of social media for your business.

Use the data below to make strategic decisions for your social media marketing.

Use the data below to make strategic decisions for your social media marketing.

  1. 75-90% of Facebook Advertising effectiveness is determined by the photos used: A good chunk of Facebook ad success has to do with the photos used. It’s ok to test out different photos when running ads. When you’ve found a particular style of photography that converts, keep doing it until it stops working.

  2. Tweets with video get 6x as many retweets as tweets with photos: Video is gaining more and more traction on Twitter since it uses both sight and sound. If you have a simple video to share or want to go live, go for it. You’ll get more organic exposure than you normally would.

  3. 60% of users find new products on Instagram: If you’re not an online shopper who loves Instagram, you probably know someone who does. Instagram is a great tool for any business that sells products. With the help of photos and videos, products can be easily shared. Most Instagram users follow at least one business account on Instagram. It’s an effective social media platform that’s easy for users to discover and shop. Long story short, Instagram is a must for product-based businesses.

  4. Photos with faces get almost 40% more likes: When you share pics with the faces of people in it on Instagram, you’ll get more likes. It’s pretty simple. People enjoy seeing other human beings on the app. When they can see faces, they’re able to better relate to what you’re sharing on Instagram.

  5. LinkedIn gets triple the conversions of Twitter & Facebook for B2B: Due to the unique nature of LinkedIn, you’re able to have B2B success. LinkedIn can be an effective tool for businesses such as enterprise level sales software and supply chain consultants. If you don’t already have a presence on LinkedIn, start working on it. It’s a worthwhile investment.

  6. LinkedIn articles are indexed by Google: Want to improve your SEO and overall web presence? Start publishing articles on your LinkedIn account! It’s a great way to establish yourself as an industry expert by sharing your knowledge. Cover topics that you have experience in. You’ll be able to quickly increase traffic to your LinkedIn profile which will help with B2B growth.

  7. Pinterest helps 80% of millennials make buying decisions: Due to the visual nature and organizational capabilities of Pinterest, users are able to see what they’re interested in. Pinterest gives them a chance to window shop virtually before clicking the “Buy” button.

It’s easier to capture attention when you understand trends.

It’s easier to capture attention when you understand trends.

It’s important that you’re aware of the latest social media trends. You’ll be able to be more effective with your resources for social media marketing. Do you have any questions about social media strategy for your business? Email Josh at josh@jamiascreative.com!