TikTok is one of the fastest growing apps in the world. With about 80 million monthly active users in US, TikTok users use the platform regularly. Some users open the app as many as 8x per day. The TikTok algorithm does a great job helping people watch content they’re most interested in. If you’re reading this blog post, you’re looking for practical insights to help you grow your brand presence on TikTok and get in front of your target audience.
New tips to help you maximize content performance on TikTok
To help you get the best results from your TikTok marketing efforts, here are several tips from TikTok you can start applying today:
Vertical videos do best: Unlike other social platforms that allow video, TikTok is focused on vertical video so produce vertical videos. Platforms like YouTube and Facebook make it easy to watch videos horizontally but it’s not the case for TikTok.
Don’t just focus on Likes: According to TikTok, creators should be paying attention to high-level trends within their analytics. It’s in your best interest to factor in statistics like overall watch time. It’s also a good idea to pay attention to the topics that do the best on your TikTok account.
Recency matters: Did you know the For You Page is primarily focused recommending videos posted in the last 90 days? Keep a constant flow of original content will help you gain more opportunities to thrive on TikTok. If you want to improve your content performance, post consistently.
You don’t impact reach by simply posting more: To increase your reach, focus on creating videos that viewers watch the majority of. If viewers aren’t watching your videos in their entirety, your videos are less likely to be discovered by new people. You’ll greatly limit your reach and exposure on the For You Page when people just scroll past your videos and don’t bother watching it.
Hashtags matter: It’s important to invest time in finding the right hashtags for your videos. Adding #FYP, #ForYou, and #ForYouPage doesn’t helping you get more exposure. Use hashtags that are niche to your industry and hashtags that are relevant/trending. Think of hashtags as a free SEO tool. Your content will get categorized appropriately and you’ll be more likely to get your brand in front of the right audience.
What should you be posting about on TikTok?
Are you confused about what you should post about on TikTok for your brand? Here are a couple of questions that will help you stay focused and true to your business:
Which problems are people paying me to solve?
What are the answers to the most common questions I receive?
By answering the two questions above, you can educate your target audience. You’ll able to build up a consistent feed of content that explains how you provide value for your clients/customers.
Got questions about TikTok marketing for your business? Let us know by filling out the form below and we’ll get back to you quickly!