Twitter marketing best practices you need to know

If you want to succeed on Twitter, there are a handful of best practices you need to use. It’s estimated that the number of American Twitter users will grow to approximately 59.6 million in 2022. While Twitter doesn’t have the massive user base of Facebook, it’s a network that makes it easy to engage with other users. What’s great about these best practices is that they won’t cost you a single dime. They’re all free. Here the top Twitter marketing best practices that will get you results on one of the top social platforms of all time:

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Clear profile pic

Believe it or not, not everyone has a clear profile picture. Some accounts use blurry images. Others use pictures that have nothing to do with their business. Your best bet is to use your company logo as your profile picture. If it’s your personal account, use a headshot so you’re easily recognizable.

High quality header image

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The header image is similar to a cover image on Facebook. Your header image needs to be a high quality image. Don’t use pictures that are pixelated or blurry. Choose a header image that tells the story of your brand.

Snappy, concise bio

This is your chance to share what you do and let everyone know more about your brand. Think of it as your elevator pitch. Be clever or funny if it’s consistent with your brand.

Tweet consistently

You can’t succeed on Twitter if you don’t tweet. It sounds simple but not everyone does it. Here are a few ideas of what you can share:

  • Recently published blog post from your website

  • Industry trends

  • Run a poll

  • Live Tweet an event hosted by your business

If you need to, use a social media scheduler to tweet consistently. We recommend using a scheduler to help you grow your presence.

Reply to all comments and direct messages

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It’s important that you respond to any and all comments/direct messages you receive on Twitter. You’ll struggle closing sales and increasing your follower count if you’re not social. By taking time to respond, you show that you care about people.

Engage with relevant tweets

To increase your organic reach and influence, participate in comment threads and retweet other the tweets of collaborative accounts. You can find threads to join by searching hashtags that are unique to your business. For example, if you’re a sports news business, focus on the hashtags for the sports you cover.

Do you have any questions about Twitter marketing? Email Josh at josh@jamiascreative.com!

New messaging app released by Instagram for close friends

Have you been keeping up with the new features Instagram has been adding in the last couple of years? Instagram has new messaging app called Threads which designed to keep you and your close friends connected.

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Here’s Instagram’s explanation: "Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space."

You can access messages received in Threads in your Instagram direct messages and the Threads app. It gives other people a chance to engage with the features of Threads without having to instantly download the app. Instagram created Threads because Instagram’s data shows that 85% of messages shared on Instagram are distributed to the same three friends. Direct messages will be a more effective tool for broader connections.

You’ll be able to share your everyday movements with close friends because Threads makes it possible to automatically track what you do on a regular basis. You don’t have to use this feature if you prefer more privacy. For more details on Threads, visit this link!

Will you be using Threads to keep in touch with your friends? Let us know in the comments below!

How to generate more engagement for your Facebook posts

Facebook Business Pages have been experiencing greater declines in organic engagement in recent years. This struggle is experienced by businesses in every industry from sports to finance. Facebook’s drop in organic reach started in 2014 and became even more noticeable in 2018. Without the ability to gain exposure free of ad spend, businesses are struggling to get more likes, comments, and shares.

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While you may not be able to get the type of organic engagement of pre-2014, there are still ways to get engagement without ad dollars. You have to be willing to put in the work on a consistent basis. Here are a handful of ways to generate more engagement for your Facebook posts.

Reply to all comments

When you do receive a comment, reply to it right away. It doesn’t matter if the comment is a complex question or someone commented with an emoji. Staying on top of all comments received will help you build a strong following. Replying to comments helps posts rank higher in Facebook’s algorithm. This is because Facebook is more likely to promote content that receives interactions. You also create opportunities for conversations which will improve a post’s organic reach.

Conversations online lead to conversations off-line which means your customers are talking to others about your brand. You’ll increase your sales opportunities and brand loyalty.

Go Live

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Facebook wants users to use its Live video feature. This means that your Facebook Live videos will receive greater organic reach than other native videos. In fact, 80% of brands experience this increase when choosing to go Live. Live videos tend to receive six times more interactions than regular videos. You can use Facebook Live in a variety of ways. Here are a few ideas:

  • How-to video: Great way to help customers better understand how benefit from physical products

  • Broadcast a live event: Use Facebook Live to involve your online community when hosting a seminar or participating in a conference

  • Ask-me-anything: This is an effective way to give your followers a chance to ask you questions while you live stream

Pay attention to and use best posting times

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If you’re sharing posts when your followers aren’t using Facebook, you’re wasting your time. Use Facebook Insights to figure out when your fans are online. Whether they’re active at 9 am or 1 pm, pay attention to the times they’re on and post accordingly. Use Facebook’s Creator Studio to schedule posts ahead of time. It’ll help you operate more efficiently and be consistent when posting.

Are there are other ways you’ve seen to be effective in generating more Facebook engagement? Let us know in the comments below!

For any questions you may have about Facebook marketing or social media marketing in general, email Josh at josh@jamiascreative.com!