4 ways to build your brand on Instagram

Instagram is one of the most effective social media platforms for businesses with tangible products and services. The Facebook-owned company makes it easy for brands to connect with target customers. Photos and videos can be shared on Instagram to provide value for ideal customers.

Here are four ways to build your brand on Instagram:

Post Stories

📸: Buffer.com

📸: Buffer.com

Instagram Stories are a great way to showcase your day-to-day activities to announcing discounts. You can share more of your brand’s personality and even conduct polls. With Stories, you can show off more of your brand’s personality and style. Check out this link for more ideas of what post on your Stories.

Engage with relevant content

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A cost-effective way to grow your following and gain more attention is by liking and commenting on similar posts. Find relevant content by looking up similar hashtags. For example, if you sell dog toys then a great hashtag for you to engage with is #dogsofinstagram. Set aside some time every day to like and comment with #dogsofinstagram with a minimum of 3-4 words. Only commenting with emojis doesn’t cut it since it doesn’t require as much effort. Start by liking and commenting on at least 10 relevant posts each day and your following will grow without any ad spend.

Be consistent

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How many brands do you follow on Instagram that will post sporadically? One of the keys to success on Instagram is posting regularly. It’s important to stick to a schedule for your sanity and also for your followers. Followers will see your Instagram account as a reliable source of value. You can use scheduling tools to save you time so you don’t have to post all of the time. Just schedule

Be true to your brand

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The best brands continually maintain their identity. Whatever your brand stands for, stick to it on Instagram. Your Instagram aesthetic needs to work seamlessly with the rest of your marketing. For example, if your color scheme is different shades of reds and yellows, keep it up. If you’re a skateboarding brand, continue sharing photos and videos on Instagram that attract skateboarders. Your followers will continue to be loyal when you’re true to your brand.

Remember that marketing takes time to get real results. Patience and consistency pays off in Instagram marketing. Don’t be afraid to test out new ideas to achieve your goals. For any questions you have about Instagram marketing for your brand, email Josh at josh@jamiascreative.com!

7 social media stats you should consider for your social media marketing strategy

It’s part-way into 2019. Being aware of the trends of what’s happening online today will help you make better decisions tomorrow. These stats cover a handful of different platforms and will help get more out of social media for your business.

Use the data below to make strategic decisions for your social media marketing.

Use the data below to make strategic decisions for your social media marketing.

  1. 75-90% of Facebook Advertising effectiveness is determined by the photos used: A good chunk of Facebook ad success has to do with the photos used. It’s ok to test out different photos when running ads. When you’ve found a particular style of photography that converts, keep doing it until it stops working.

  2. Tweets with video get 6x as many retweets as tweets with photos: Video is gaining more and more traction on Twitter since it uses both sight and sound. If you have a simple video to share or want to go live, go for it. You’ll get more organic exposure than you normally would.

  3. 60% of users find new products on Instagram: If you’re not an online shopper who loves Instagram, you probably know someone who does. Instagram is a great tool for any business that sells products. With the help of photos and videos, products can be easily shared. Most Instagram users follow at least one business account on Instagram. It’s an effective social media platform that’s easy for users to discover and shop. Long story short, Instagram is a must for product-based businesses.

  4. Photos with faces get almost 40% more likes: When you share pics with the faces of people in it on Instagram, you’ll get more likes. It’s pretty simple. People enjoy seeing other human beings on the app. When they can see faces, they’re able to better relate to what you’re sharing on Instagram.

  5. LinkedIn gets triple the conversions of Twitter & Facebook for B2B: Due to the unique nature of LinkedIn, you’re able to have B2B success. LinkedIn can be an effective tool for businesses such as enterprise level sales software and supply chain consultants. If you don’t already have a presence on LinkedIn, start working on it. It’s a worthwhile investment.

  6. LinkedIn articles are indexed by Google: Want to improve your SEO and overall web presence? Start publishing articles on your LinkedIn account! It’s a great way to establish yourself as an industry expert by sharing your knowledge. Cover topics that you have experience in. You’ll be able to quickly increase traffic to your LinkedIn profile which will help with B2B growth.

  7. Pinterest helps 80% of millennials make buying decisions: Due to the visual nature and organizational capabilities of Pinterest, users are able to see what they’re interested in. Pinterest gives them a chance to window shop virtually before clicking the “Buy” button.

It’s easier to capture attention when you understand trends.

It’s easier to capture attention when you understand trends.

It’s important that you’re aware of the latest social media trends. You’ll be able to be more effective with your resources for social media marketing. Do you have any questions about social media strategy for your business? Email Josh at josh@jamiascreative.com!