5 free social media marketing tips you can use to grow your business

Scaling your business is possible with social media marketing. In fact, social media marketing is one of the best ways to attract new customers. You don’t have to spend money on ads to increase sales. Here are five social media marketing tips you can use to grow your business without any ad spend.

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Create a Facebook group and invite people to join

Facebook is revamping its app design by highlighting aspects like groups and private messaging. Having a Facebook group will help build your brand’s community by giving them a place to gather online. Groups are an effective way to engage with your company’s fans and help them solve problems your business is best at solving. For example, if you’re a live fish store, your Facebook group can be centered around fish keeping tips. If you sell rugby equipment, the group you host online can provide rugby training tips to help your customers get in the best physical shape possible.

Facebook is also in development of creating a messaging app across all their applications like WhatsApp and Instagram. This update could allow you to stay connected with all your groups on one platform and improve client relations easily.

Use video marketing to promote your brand

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Many of your clients and consumers will respond more readily to your services when using video advertisement. 80% percent of all internet traffic, by 2020, will come from video. This means that getting in the game now by advertising with video will prepare your content for future clients. It will also be a great strategy to reach the potential clients that might be browsing YouTube right now. There are many other social media platforms that can be used for video advertisement like Facebook, Twitter, Instagram and others.

Schedule posts for social media

Whenever you want to share your brand with potential clients on social media you need to plan and schedule the posts. By using market research and platform specific plans your quality of posts will increase. That being said it is also important to consistently post on social media. If you lay out in your plan the frequency of posts, there will be a level of consistency conveyed to clients. You will also be less stressed when it comes to managing your time because you’re more organized with scheduling tools.

Use the social media platform your customers are using

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All groups whether by age, political leaning or occupation tend to use certain platforms of social media. Your job as a business is to find the platforms that your clients are using and make that your main source for marketing. For example, Instagram is a great way to connect with your ideal customer if you’re a fashion brand. Instagram’s visual platform makes it easy to showcase your products.

By increasing your presence on platforms that house current clients you will be able to find new business and achieve your sales goals.

Control your brand equity

Brand equity is how your company is perceived by clients. If you use marketing effectively, you can influence and change the perspective of your clients to see your company as a source of valuable.

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One of the ways you can improve your brand image on social media is by responding to all of the reviews you receive. Responding to reviews shows that you care and are willing to listen to your customers. The better you listen as part of your customer service, the more likely your brand will thrive.

For any questions about social media marketing for your brand, email Josh at josh@jamiascreative.com!

Here's a list of 19 content prompts to help you with your content marketing

There are times when it can be difficult to come up with original content for your business. Fortunately, it’s nothing you really have to worry about. Once you know your topic, content marketing often comes easily. Here’s a list of 19 content ideas to help you with your content marketing:

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  1. Here’s the easiest way to do…..

  2. Here’s how to…..

  3. 5 hacks to make your life easier….

  4. Why you need more of ….. in your life

  5. How to save money by doing…..

  6. Every expert avoids making these mistakes

  7. Here’s every FAQ we’ve received this year complete with our answers

  8. No one cares about what you’re working unless you do these 3 things

  9. 3 things every …… knows about ……

  10. 3 things every …… avoids to live a better life

  11. How to get more ….. in order live a better life

  12. Live your best life by doing these 4 things

  13. What the analysts are saying about ……

  14. Best practices for …..

  15. Here are the latest trends for …..

  16. 4 things you’re doings that’s actually hurting your ……

  17. 7 tips that will get you more …..

  18. How to create the perfect ….. that will get you …..

  19. Avoid these 6 common mistakes

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You’re welcome to use these content prompts for your business. Remember to tailor them to your audience. You can use these ideas for everything from blog posts to videos to infographics. If you can, don’t limit yourself to one form of media.

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By regularly producing quality content, you can establish your business as an industry expert. Your online presence and total sales will improve over time with content marketing. Content marketing gives your ideal customer a reason to buy and a reason to stick around.

One way to maintain a consistent flow of content is by planning ahead and creating a content calendar. When you plan ahead of time, you’re more prepared to execute.

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For any questions about jumpstarting or improving your content marketing program, email Josh at josh@jamiascreative.com!

Use these tips to get more out of your social media accounts

Your business can’t grow without attention. One of the best ways to gain top-of-mind awareness is by using social media. Social media marketing helps you share the value your business has to offer the world. Here are a handful of simple tips to get real results!

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Answer the questions that you get from customers/future customers: What are you an expert in? Which problems do people pay you to solve? You can share your expertise on social media by sharing information that provides answers to people’s questions. If you’re a landscaping company, talk about the best fertilizers for grass. If you’re a doctor, talk about foods that will help with weight loss goals. If you sell camping products, share outdoor survival tips.

The content you share can be in the form of pictures, blog posts, videos, and more.

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Reply to direct messages and comments: This is the basis of customer service in today’s digital ecosystem. Always strive to be prompt and responsive. Even if you can’t provide the full answer to a question immediately, let the customer know you’ll get back to them. Remember to address specific concerns with specific answers.

Test out ideas and experiment like crazy: Do you think your likes per post will increase if you post on Facebook in the morning instead the afternoon? Test it out! Has someone suggested that doing more Instagram Live videos will get you more online sales? Try out the suggestion! Give ideas you think will work some time and actual effort. By tracking the data, you’ll be able to see what works for your brand on social media.

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Use social media scheduling tools: If you’re not already scheduling posts ahead of time, you need to start now. It’ll save you time and help you be more strategic when it comes to your content and posting times. Some of these tools include Buffer and Later. You’ll be able to schedule what you want to share like your photos, links, and captions. Instead of trying to post every day, all you have to do is take an hour or two every day to plan out a week’s worth of social posts.

Give some love: One of the best things about social media is how easy it is to spread the love! Unlike traditional advertising, you can actually engage and have conversations with other people.

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Something you can do to spread some love is like and comment on other posts on Instagram. Liking and commenting on relevant posts on Instagram will help you gain more exposure and more traffic to your account. You also make other accounts happy since you help them perform better on Instagram.

Along with social media engagement, giveaways are another way to give some love. You can quickly gain attention on social media by offering your services/products for no cost.

Do you have any specific questions about social media marketing? Email Josh at josh@jamiascreative.com!