5 reasons to maintain a regular blog on your company website

In today’s digital-first world, your website often serves as your company’s first impression. While features like a polished design and clear calls-to-action are critical, maintaining a regular blog can be the game-changing factor that sets you apart.

For businesses generating $1 million or more annually, a strategic blog is not just a nice-to-have—it’s a necessity. It can be a cornerstone for customer engagement, brand authority, and revenue growth. Let’s explore five compelling reasons why maintaining a regular blog on your company website is worth the investment.

1. Boost your search engine visibility (SEO benefits)

Search engine optimization (SEO) is the art and science of getting your website noticed by search engines like Google. A regularly updated blog creates fresh, relevant content that attracts both search engines and potential customers.

Why it matters

Google prioritizes websites that frequently publish valuable and current information. Each blog post becomes a new indexed page, creating more opportunities for your website to appear in search engine results. Targeting keywords relevant to your audience ensures that your business appears when customers are searching for your products or services.

Example

Imagine you own a boutique marketing firm specializing in B2B services. By blogging about "The Top 10 Digital Marketing Trends for 2024," you’re not only educating your audience but also improving your chances of ranking for “digital marketing trends” searches. The result? Increased website traffic and potential leads.

2. Establish authority and build trust

A blog is your platform to showcase expertise and thought leadership in your industry. It’s where you can answer customer questions, address industry pain points, and provide solutions—positioning your brand as a go-to resource.

Why It Matters

In competitive markets, trust is a differentiator. When customers see consistent, insightful posts from your business, it signals reliability and expertise. A regular blog shows you understand their challenges and have the knowledge to help.

Example

A SaaS company catering to enterprise clients might publish a post on “Best Practices for Scaling Software Solutions.” Sharing actionable insights builds credibility with decision-makers and reinforces your value proposition.

3. Generate and nurture leads

Blogs are a subtle yet powerful tool for generating and nurturing leads. When done strategically, your blog content can guide potential customers through the buyer’s journey, from awareness to decision-making.

How It Works

• Awareness Stage: Write educational posts that address a common problem your audience faces.

• Consideration Stage: Share case studies or how-to guides showcasing your solutions.

• Decision Stage: Use blogs to highlight testimonials, product demos, or special offers.

Include strong calls-to-action (CTAs) in your posts to direct readers toward next steps, such as downloading a resource, signing up for a webinar, or scheduling a consultation.

Example

A luxury home builder might create a blog series like “5 Steps to Designing Your Dream Home.” By offering downloadable design checklists or free consultations at the end of the post, they can seamlessly move readers from interest to engagement.

4. Strengthen your brand identity

A blog allows your business to articulate its unique voice, values, and vision. Whether you want to emphasize innovation, customer-centricity, or sustainability, your blog is an excellent way to convey your brand’s personality.

Why It Matters

Today’s customers don’t just buy products; they align with brands that resonate with their values. Through storytelling, thought leadership, and insights, your blog becomes a reflection of who you are as a business.

Example

A company in the renewable energy space might use its blog to share updates on eco-friendly innovations and success stories from clients. This not only reinforces their commitment to sustainability but also attracts like-minded customers.

5. Drive long-term ROI

Unlike ads with a finite lifespan, blogs provide enduring value. A single high-quality blog post can continue driving traffic, generating leads, and building authority months or even years after publication.

How Blogging Saves You Money

• Evergreen content (posts that stay relevant over time) can consistently attract visitors without additional spending.

• Blogs can be repurposed into newsletters, social media content, or even eBooks, maximizing the return on your investment.

Example

A financial consultancy might write a blog titled “10 Tax-Saving Strategies for Small Businesses.” This post could remain relevant year after year, consistently driving organic traffic and converting readers into clients during tax season.

Pro tips for maintaining a regular blog

If you’re convinced about the value of blogging, here are some tips to ensure your efforts pay off:

1. Create a Content Calendar: Plan topics that align with your business goals and seasonal trends.

2. Focus on Quality Over Quantity: One insightful post per week is better than multiple low-value pieces.

3. Incorporate Visuals: Use graphics, videos, or infographics to make posts engaging.

4. Measure Performance: Use tools like Google Analytics to track which topics resonate most with your audience.

5. Hire Professionals: If writing isn’t your forte, consider outsourcing to a content marketing agency (like us at Jamias Creative!).

What are strategic partnerships and how do they help you grow your business?

Strategic partnerships are one of the best ways to generate long-term revenue opportunities for your business. This aspect of business development allows you to strengthen your business through the network you develop. In this blog post, you will learn more about strategic partnerships and the benefits you will gain from them.

What are strategic partnerships?

Strategic partnerships are collaborations between businesses that complement each other. They’re typically not direct competitors and can serve similar target audiences. Through strategic partnerships, companies can work together to step up their market presence and generate new revenue.

Here are some examples of potential B2B partnerships:

• Graphic design agency and copywriting agency

• Tax accounting firm and staffing agency

• Commercial cleaning company and freelance electrician

These businesses don’t step on each other’s toes or compete for market space. However, they do provide value in very specific ways for their clients.

How do strategic partnerships help you grow your business?

Now that you know a little more about strategic partners, is it worth the effort to build a network? Below are the benefits you receive from an active strategic partnerships program:

1. More revenue opportunities: Tag teaming with other companies in different industries gives you the chance to get in front of new customers. You’re able to get introductions to different networking events, tradeshows, and more.

   Strategic partnerships give you the chance to reduce customer acquisition costs. This is due to referrals you can receive from your partners without having to spend more money on ads.

2. Stronger brand value: More people will hold your brand in higher regard. Why? Because brands they already know and trust are vouching for you. The trust levels are higher than they were before you began your partnership.

3. Greater value for current customers: Your customers will receive even more value because of the benefits you’re receiving through your partnerships. It’s not uncommon for discounts/deals to be set up between partners. Or even more service options because your network is that much stronger.

Why not make more money and strengthen your brand through strategic partnerships? They’re worth the effort.

How to get your first strategic partnership

Getting your strategic partnership isn’t as intimidating as you might think it is. Here are clear steps to finding and creating your first strategic partnership:

1. Identify your partnership goal: What do you want out of your new partnership? Do you want more referrals? Lower shipping costs? More product offerings to add to your current products? Clarify your partnership goals and what you truly want. Keep in mind that you can create different partnerships for different goals.

2. Brainstorm potential partners who will help you achieve your partnership goal: Now that you have clear goals in mind, identify complementary partners who can help you accomplish your goals. It’ll take some time to do the research but the payoff is worth it.

3. Create a compelling offer: What’s something you can offer in exchange for a partner helping you achieve your goals? One offer you can provide partners who send you closed business is rev share or a percentage of new revenue. For partners who are a part of your tech stack at a discounted rate, you can provide them with new leads.

4. Pitch potential partners: Share your unique offer with the potential partners you’ve identified. Ask questions to discover more about what they’re looking for then share how your offering helps

5. Sign potential partners: After a potential partner expresses interest and wants to team up, have them sign on as potential partners. Make it official!

6. Onboard new partners: Once they’ve signed, add them to your roster of partners. Notify all stakeholders internally so they can bring your new partner smoothly.

7. Support new partners: You can’t expect referrals to just pour in. Partners will need support. You can do this through training and providing marketing resources. You’ll also need to check in with them regularly.

Strategic partnerships are one of the best revenue opportunities you can invest in for your business. You customer acquisition costs are lower. You’re also able to create a more stable source of revenue. It’s important to play the long game. Remember that you’re investing in relationships with real human beings!

5 questions you should ask when choosing a marketing agency for your brand

Choosing the right marketing agency to help you take your brand to the next level can be stressful but it doesn’t have to be. Depending on where you live in the world, there may be several marketing agencies all within a few miles of you. You could even choose to work with in agency that’s based in a different city. It all comes down to what you need and want.

To make your life a bit easier, we’ve compiled a handful of questions and answers that’ll guide you in your process of hiring a marketing agency. It’s important to keep in mind that not all marketing agencies are the same. They vary in different ways such service offerings, skillsets, prices, and industry specialization.

Questions you need to ask when selecting a marketing agency

1. Do you have a specific industry you specialize in or prefer to work with?: Why would you hire an agency who only works with restaurants for your karate studio? Why not hire a marketing agency who focuses on the health and fitness space? By choosing a marketing agency familiar with your industry, you reduce the amount of time the marketing agency takes to get up to speed with your brand. This will increase the chances of them understanding industry-specific terms and how things are done for your business.

2. Are you a full-service marketing agency or do you only offer 1-2 services?: Most agencies don’t provide all the marketing services you’re looking for. And if they do provide all of the services, there’s no guarantee that they’ll do everything well. You may end up needing to work with 2-3 different agencies to cover your marketing needs such as SEO, PPC, and social media marketing.

3. Do you expect me to create content?: This may come as a surprise to you but not every agency will produce content you need. This goes for both written and visual content. The web design company you hired may expect you to do the copywriting. The social media marketing company you selected may want you to do product photos. If you don’t want to do content creation, you need to hire a marketing agency who does.

4. What’s your process for getting things done?: This your chance to get a better understanding of a marketing agency’s workflow. You’ll want to find out if they have a quick turnaround time or if it’s going to take 2 weeks or more to get anything done. Going deep into this question will also help you know how many people you’re working with to complete marketing tasks.

5. What do you expect from your marketing clients?: Depending on the agreement you have with an agency, you may be expected to meet once a week or once a month. The marketing agency you’ve chosen may want you give regular feedback on upcoming posts or even participate in photoshoots. You can prevent a great deal of frustration down the line by setting appropriate expectations for yourself and for the agencies you’re working with.

Use the questions to guide in your journey to finding the perfect marketing agency for your business. Give yourself time and flexibility. It’s important to keep in mind that most agencies do not offer every single marketing service you can think of. For example, not all marketing agencies provide web development, video production, and Instagram ads. Some marketing agencies may only offer copywriting while other agencies will just do Google PPC. It may take you some time to find the right marketing agency for you and that’s ok.

Got questions about what it’s like to work with Jamias Creative? Let us know by filling out the form below!