What are strategic partnerships and how do they help you grow your business?

Strategic partnerships are one of the best ways to generate long-term revenue opportunities for your business. This aspect of business development allows you to strengthen your business through the network you develop. In this blog post, you will learn more about strategic partnerships and the benefits you will gain from them.

What are strategic partnerships?

Strategic partnerships are collaborations between businesses that complement each other. They’re typically not direct competitors and can serve similar target audiences. Through strategic partnerships, companies can work together to step up their market presence and generate new revenue.

Here are some examples of potential B2B partnerships:

• Graphic design agency and copywriting agency

• Tax accounting firm and staffing agency

• Commercial cleaning company and freelance electrician

These businesses don’t step on each other’s toes or compete for market space. However, they do provide value in very specific ways for their clients.

How do strategic partnerships help you grow your business?

Now that you know a little more about strategic partners, is it worth the effort to build a network? Below are the benefits you receive from an active strategic partnerships program:

1. More revenue opportunities: Tag teaming with other companies in different industries gives you the chance to get in front of new customers. You’re able to get introductions to different networking events, tradeshows, and more.

   Strategic partnerships give you the chance to reduce customer acquisition costs. This is due to referrals you can receive from your partners without having to spend more money on ads.

2. Stronger brand value: More people will hold your brand in higher regard. Why? Because brands they already know and trust are vouching for you. The trust levels are higher than they were before you began your partnership.

3. Greater value for current customers: Your customers will receive even more value because of the benefits you’re receiving through your partnerships. It’s not uncommon for discounts/deals to be set up between partners. Or even more service options because your network is that much stronger.

Why not make more money and strengthen your brand through strategic partnerships? They’re worth the effort.

How to get your first strategic partnership

Getting your strategic partnership isn’t as intimidating as you might think it is. Here are clear steps to finding and creating your first strategic partnership:

1. Identify your partnership goal: What do you want out of your new partnership? Do you want more referrals? Lower shipping costs? More product offerings to add to your current products? Clarify your partnership goals and what you truly want. Keep in mind that you can create different partnerships for different goals.

2. Brainstorm potential partners who will help you achieve your partnership goal: Now that you have clear goals in mind, identify complementary partners who can help you accomplish your goals. It’ll take some time to do the research but the payoff is worth it.

3. Create a compelling offer: What’s something you can offer in exchange for a partner helping you achieve your goals? One offer you can provide partners who send you closed business is rev share or a percentage of new revenue. For partners who are a part of your tech stack at a discounted rate, you can provide them with new leads.

4. Pitch potential partners: Share your unique offer with the potential partners you’ve identified. Ask questions to discover more about what they’re looking for then share how your offering helps

5. Sign potential partners: After a potential partner expresses interest and wants to team up, have them sign on as potential partners. Make it official!

6. Onboard new partners: Once they’ve signed, add them to your roster of partners. Notify all stakeholders internally so they can bring your new partner smoothly.

7. Support new partners: You can’t expect referrals to just pour in. Partners will need support. You can do this through training and providing marketing resources. You’ll also need to check in with them regularly.

Strategic partnerships are one of the best revenue opportunities you can invest in for your business. You customer acquisition costs are lower. You’re also able to create a more stable source of revenue. It’s important to play the long game. Remember that you’re investing in relationships with real human beings!

50 furniture content ideas you can use to sell more furniture

Selling furniture is easier when you have a content marketing strategy including furniture content ideas in place! Content marketing positions your business as an industry expert. Using this strategy will help you gain more trust and increase sales. To make it easier for you to start, we’ve generated this list of 50 furniture content ideas you can put to work for your brand.

50 furniture content ideas for your brand

This list of furniture content ideas is for you to use. You can use some of these ideas or all of them to help you increase sales. It’s really up to you. Here are 50 content ideas you can build on for your furniture brand:

1. How to properly clean your upholstered couch

2. 5 things you need to know before buying an upholstered couch

3. How to dog-proof your couch

4. The ultimate guide to buying the perfect sectional for your family

5. 10 ways to keep your furniture in great shape

6. How to choose the right recliner for Father’s Day

7. 5 questions you need to ask when choosing new furniture for your new home

8. How to cat-proof your couch

9. 7 tips for choosing the perfect dining table

10. When should you choose a bench vs. individual chairs for your dining table

11. 10 basic tips everyone should know about interior design

12. How to choose the right patio furniture for summertime

13. How to choose the perfect furniture for your front porch

14. 10 furniture ideas for a rectangular living room

15. 5 ways to furnish your craft room

16. What’s the difference between contemporary furniture and traditional furniture?

17. 5 ways to furnish your TV room

18. Here’s the perfect furniture for your man cave

19. 10 furniture ideas for a square living room

20. 5 fun ways to furnish your toddler’s bedroom

21. 5 colorful ways to furnish your teenager’s bedroom

22. Here are 10 things every remote worker needs to be productive

23. How to shop for furniture on a budget

24. 5 ways to furnish your mudroom

25. Should you buy brand new furniture or used furniture?

26. How to choose a furniture theme for your living room

27. Here’s how Sally furnished her living room for less than $10,000

28. What’s the difference between cheap furniture and quality furniture?

29. How to pick the perfect nightstand for your master bedroom

30. 10 furniture ideas for an L-shaped living room

31. How to choose a decor theme for your bedroom

32. Need to refresh your home? Here’s how to rearrange your furniture

33. 6 colorful trends you need to be aware of for 2023

34. Here’s the perfect furniture for hosting cocktail parties

35. Furniture design trends from the 90s vs now

36. 10 questions you need to ask when going furniture shopping

37. 7 ways to step up your interior design game

38. How to choose a decor theme for your back patio

39. 5 ways you can kid-proof your couch

40. How to optimize your living room for comfort

41. 15 furniture items needed in your Airbnb

42. Here’s how to furnish your rental property

43. 7 furniture trends you need to know in 2023

44. Here’s how Dave furnished his cave in time for football season

45. Every craft room needs these 4 furniture items

46. Here’s how to furnish your art room for peak creativity

47. Here are 5 tips to saving money when furnishing your dorm room

48. Here are 5 tips to saving money when designing your office

49. Furniture trends from the 70s, 80s, and 90s

50. 10 furniture ideas for your movie room

Start using the furniture content ideas!

Now that you have these 50 furniture content ideas, it’s time to get to work! You can implement these content ideas for blog posts, Facebook posts, TikTok videos, and more. The ideas listed above will help you never run out of content again.

Need help with marketing your furniture business?

Are you in need of assistance when it comes to content creation and SEO for your business? If your answer is yes, we can definitely help you achieve your goals. Let us know how we can help your brand by filling out the form below!

5 benefits of creating a digital marketing strategy

Are you struggling with developing a clear direction for your brand’s digital marketing strategy? Investing the time and energy to create a solid digital marketing strategy is worth it. This blog post will go over what a digital marketing strategy and what the benefits are.

What is a digital marketing strategy?

A digital marketing strategy is a plan for using digital channels to reach marketing goals. It can help you focus your efforts on the most effective tactics and allocate your budget to the highest-performing campaigns.

5 clear benefits of creating a digital marketing strategy

Now that you have a better understanding of what a digital marketing strategy is, let’s move on to the benefits! Some specific benefits of creating a digital marketing strategy include:

1. Defining your target audience: A digital marketing strategy helps you identify and understand your target audience, which can inform the creation of targeted content and ad campaigns.

2. Setting goals and objectives: A digital marketing strategy should outline the specific goals and objectives you hope to achieve through your digital marketing efforts. This can help you measure the effectiveness of your campaigns and make data-driven decisions about where to allocate resources.

3. Allocating resources effectively: A digital marketing strategy can help you prioritize and allocate your resources, such as budget and staff time, to the tactics and channels that will be most effective in achieving your goals.

4. Improving customer experiences: A digital marketing strategy can help you create a cohesive, integrated customer experience across all digital touchpoints, which can help improve customer satisfaction and loyalty.

5. Staying ahead of the competition: A digital marketing strategy can help you keep pace with, and even ahead of, your competitors by staying up-to-date on industry trends and adapting to changing consumer behavior.

What can you do to get your digital marketing strategy started?

It can be tough to know where to start if you haven’t already created a digital marketing strategy for your business! Here are some ways you can get started:

1. Define your target audience: The first step in creating a digital marketing strategy is to identify your target audience. Consider factors such as age, location, interests, and behavior when determining who you want to reach with your marketing efforts.

2. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals: Your digital marketing strategy should outline the specific goals you want to achieve through your digital marketing efforts. Make sure these goals are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

3. Conduct a digital marketing audit: A digital marketing audit will help you understand your current digital marketing efforts and identify areas for improvement. This can include evaluating your website, social media presence, and digital advertising campaigns.

4. Identify your target customer's journey: The customer journey is the series of steps a person takes leading up to and including a purchase. Identifying your target customer's journey can help you create targeted, effective marketing campaigns.

5. Determine your budget: Determine how much you are willing and able to spend on your digital marketing efforts. This will help you make informed decisions about which tactics and channels to prioritize.

6. Choose your tactics and channels: Based on your goals, budget, and understanding of your target audience and customer journey, select the tactics and channels that will be most effective in reaching your desired outcomes. This can include tactics such as email marketing, social media advertising, and content marketing.

7. Implement and track your strategy: Put your digital marketing strategy into action by implementing your chosen tactics and channels. Be sure to track your progress and adjust your strategy as needed based on the results you see.

Now that you’ve made it this far in this blog post, you know this is your sign to create a digital marketing strategy for your business! Getting a digital marketing strategy off the ground will take some time and planning but it’s worth it.

Do you have any questions on how to start marketing your business to increase awareness and sales? Fill out the form and let’s get your business some momentum!