Content marketing best practices that will help your business grow

One of the best ways to build your brand and increase sales is content marketing. Content marketing gives your ideal customer a reason to follow you and a reason to stick around. Your goal with content marketing should be to create value and help others solve problems that you have a solution for.

Research trends and top performing content in your industry

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What’s working in your industry? Do your followers read blog posts for information? Does your audience enjoy watching videos? Knowing what’s working for your customers will help you effectively connect with them. You’ll also avoid wasting time and money on strategies and tactics that don’t work.

Create valuable content for your audience

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What is valuable content for your audience? Content of value is content that helps your target audience solve problems. You’ll be of value by providing solutions to problems you’re best at solving. If you run an auto repair shop, share tips that help people take care of their cars. Do you have a dental practice? Share information that helps people take better care of their teeth and gums.

You won’t lose business because you shared some of your knowledge. You’ll gain more business because you’re establishing yourself as an expert with content marketing.

Be consistent and stick to a schedule

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Whether you’re producing content once a week or everyday, stick to a schedule. It takes effort and work but consistency is what matters. Your followers are looking for reliable sources of information. If you can become that go-to source, they will see your business as the expert who will solve their problems.

Distribute your content

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If you don’t share, you really don’t care. Distribute your content on the different platforms you’re using from Facebook to email marketing. As you continue to share quality content, your follower count will grow and your sales will increase. Here’s a quick list of some of the platforms you can use to share your knowledge:

  • Email marketing

  • Facebook

  • Instagram

  • Pinterest

  • Twitter

  • YouTube

Do you have any questions specific to content marketing? Email Josh at josh@jamiascreative.com!

How often should you write a blog post?

If you’re reading this, you might fall into one of the categories below:

  • You heard about blogging for your business but don’t know where to start

  • You’ve tried blogging everyday without success

  • You’ve blogged once but didn’t get much out of it

  • You blog everyday but aren’t sure if you should do more or scale back

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Blogging takes resources like time and money. Whether you’re doing it yourself or having someone else do it, it’s work. Let’s go through the value of blogging then talk about how often you should write a blog post.

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Why blogging is important

Blogging is one form of content marketing that helps you demonstrate your level of expertise on a specific topic. Written content helps you provide value for both current customers and future customers. It gives you content that you can share in different ways from email marketing to Facebook marketing.

If you aren’t already blogging for your business consistently, now is the time to start. Adding new content to your website regularly increases your organic traffic. Every time you produce quality blog posts, you improve your SEO. People uses search engines like Google to find answers to their problems. Your business exists to solve specific problems but it’s difficult to find you if you don’t have a great online presence.

You’ll see an increase in conversions when you are providing value with your blog due to your growing web presence.

How often should you blog?

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You’re probably going to hate our answer. It depends.

The factors that affect blog production are time and money. If you’re doing all the marketing for your company, you may not have a lot of time so daily blog posts aren’t realistic. If your company’s cash flow is doing well, you can hire a writers to publish content everyday.

At the bare minimum, we recommend you publish a new blog post every week. Twice a month is pushing it and is most likely not enough. Remember that fresh, new content helps you rank better on Google. You will also have more blog posts to share on social media when you publish regularly.

What do I write about?

So you have a better idea of how often you should blog but what do you write about? You blog needs to answer the most common questions your business receives. It should also provide solutions to problems your ideal customer is trying to solve. For a few examples specific to different industries, check out these links:

Think about questions your friends and family ask you that are specific to your industry. Write about the problems people pay to solve whether it’s tax preparation or helping them have better camping experiences.

This is you when your web traffic increases after blogging.

This is you when your web traffic increases after blogging.

Blogging is about the long game. It’s probably not going to convert new customers today but it will in months to come. Tracking your web traffic over time while blogging regularly will show you an increase in visitors. This blog post that you’re reading is in response to common questions we receive about blogging and content marketing.

If you need a basic strategy to help you establish your goals and figure out where to start, email Josh! You can send him your questions at josh@jamiascreative.com!

31 blog post ideas for your home security business

You’re in the business of helping people protect their homes and families. But how do you establish yourself as the expert? What do you put your ad dollars behind to get more customers? The answer to these two questions is consistent, quality content. Content marketing helps you provide value for your customers and future customers. It helps you separate yourself from the competition.

You’re in the business of keeping people safe and happy.

You’re in the business of keeping people safe and happy.

This content can come in the form of videos, blog posts, infographics and more. Here are 31 ideas you can put to work for your home security company:

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  1. Here are 5 ways to improve your home’s security

  2. How to protect your home from burglaries

  3. Why improving your home’s outdoor lighting improves home security

  4. How to file a police report after break-in

  5. How to use timers to improve home security

  6. When you need to update your windows and doors

  7. 3 simple tips to prevent break-ins and burglaries

  8. Here are 6 easy ways to secure valuables

  9. Change these 4 things about your landscaping to improve home security

  10. Here’s a list of questions you need to ask when choosing a home security company

  11. How to choose the right outdoor security camera system

  12. How to choose the right outdoor light for your home

  13. What to do about your mail when you go out of town

  14. 4 ways to help your neighbors avoid burglaries

  15. 12 ideas to keep your home safe

  16. How to get a security audit

  17. Safes you can use to protect valuables for under $500

  18. 11 stats about home security you need to know

  19. Here are the top 5 things that are stolen by burglars

  20. Why you should put away your tools and ladders

  21. How to work with your neighborhood/HOA to improve safety

  22. How to secure your gardening equipment

  23. How landscaping can improve home security

  24. How to protect your valuables in your house

  25. Here are the top 10 cameras for your front porch

  26. 5 things you can update to keep your family safe

  27. How to secure your home against intruders

  28. 9 ways to burglar proof your house

  29. How to improve neighborhood safety

  30. This is how much it costs to install a new home alarm system

  31. 4 great light options for your yard and driveway

Your content helps families understand how you’ll keep them safe.

Your content helps families understand how you’ll keep them safe.

As you can see, these are all topics you can answer. They’re also questions that future customers and current customers want answers to. By creating content that provides value, you’ll have articles, videos, and other materials that can be used as ads and can be shared on social media.

Do you have any questions about how to get your content marketing game going? Email Josh at josh@jamiascreative.com!