Your company blog can be one of the biggest drivers of web traffic. In fact, when you’re creating regular content, you can improve your SEO and keep people coming back to your brand. This is because original online content helps you establish your brand as an industry expert. You can generate 67% more leads than companies that don’t have a blog. It’s a proven way to separate yourself from your competition.
You can strengthen your online presence by following these simple steps to improve your company blog. They’re not impossible to follow and actually work. How do we know the advice in this blog post work? You’re reading this blog post right now which is proof that we’re providing real value for you.
Step up your company blog in 5 easy steps
Let’s get started with the 5 steps to take your company blog to the next level:
Determine a sustainable schedule and stick to it: You know what you can handle since you know your schedule the best. You also have to be aware of whether or not you’re paying someone else to write the blog posts or if you’ll be doing it yourself. Either way, figure out a sustainable schedule you can stick to when it comes to blog creation. It can be once week, twice or a month, or even twice week. The key is you’re consistently publishing original content to your blog. One of the benefits of sticking to a schedule is you can gather a regular stream of data as to what’s working when it comes to driving web traffic.
Focus on answering questions you receive: As an industry expert, there’s a good chance you’re receiving questions specific to your business. You can quickly build up your reputation in a positive way by writing blog posts that provide real answers to actual questions directed your way. For example, if you’re a nutritionist, you’re probably asked health-related questions. Here are a handful of blog posts why you can create if you’re asked if seafood is healthy:
Here are 3 reasons why seafood can help with weight loss
You’ll love this tasty, low-calorie seabass recipe
What are the health benefits of eating seafood?
This same thought process can be applied to any industry. As long as you’re staying on top of your industry while listening to the concerns of your target audience, you’ll never run out of topics!
Cover trending topics: What are the latest developments in your industry that affect your customers/clients? Trending topics are timely articles you can create to help your target audience accomplish their goals. Here are a few examples of trending topics you can write about if you’re a tax accountant:
Here are all of the new tax laws expected to pass with the new presidency
Key IRS tax changes you need to be aware of for 2021
Here’s what the latest tax law means to you
Focus on the most recent news and developments in your industry when it comes to trending topics. Timeliness is key when choosing to cover a trending topic. If the topic is outdated, don’t write about it.
Share your blog content: Use your social media accounts and email list to share your latest blog posts! It’ll help you get more web traffic and you won’t run out of things to talk about on your different channels. Start using social media scheduling tools so you can plan out your posts ahead of time. It’ll help you be more efficient with your marketing efforts and increase your web traffic.
Use analytics to figure out what’s working: For website like Squarespace, you can find out which articles are doing the best and bringing in the most traffic. You can also use Google Analytics to find out which of your web pages people are visiting the most. By using real data, you can figure out where to direct your content creation energy.
Get started!
Now that you’ve read the five steps shared above, start writing and sharing your blog content! It doesn’t matter how much research you’ve put in if you don’t actually create. You’ll have some misses but you’ll definitely have some wins as well. Over time, you’ll figure out how to improve by following the five steps above. Remember that quality content created over time will produce tangible results.
Do you have any questions about getting your blog strategy started for your brand? Let us know by filling out the contact form below!