TikTok continues to be one of the fastest growing social networks in the world. It’s estimated that there are 80 million users in just the USA with the average user opening TikTok on their smartphone 8 times each day. Here are some categories you may fit in if you’re not already creating content to market your business on TikTok:
You’ve only seen dance videos and prank videos in your first few times of using the app so you haven’t been back
You feel too old to learn how to use a new social media platform
The only people you know of who talk about TikTok are younger than 25 years old so you don’t think it’s applicable to you because you’re well above 30
Sure, the list could go on but the three categories shared above tend to encompass many of the business owners who choose not to use TikTok. The reality is there are so many layers to TikTok. There are a wide range of industries represented on the app from restaurants to mental health professionals to gamers. TikTok creators each have their own story to tell and they all do it differently. You can also do the same on this growing platform.
Let’s cover 3 quick reasons why you should test out TikTok to market your business.
3 reasons you need to give TikTok a shot
You can quickly test out video marketing ideas: With TikTok, all videos are 60 seconds or less. This means you don’t have to make a feature length film or even a 10-minute video. You can also focus on getting to the point with your content really quickly. If a video doesn’t do as well as you hoped, keep creating other videos to see what works and resonates with your target audience.
TikTok’s user base continues to grow exponentially: Did you know the TikTok user growth in the USA in 2019 was 97.5%? TikTok’s growth has been consistent and users tend to check into the app multiple times a day. This has been due in part to its easiness of use and its video content reach. People who love a TikTok they’ve watched can easily share the video in a variety of ways including text, Facebook Messenger, and Instagram Stories. This means that your TikTok videos aren’t limited to just TikTok. It can truly have a genuine global reach.
TikTok can become a proven revenue source: Global user spending on TikTok is currently at 50.4M USD at the time this article was written. Spending is on a significant upswing when compared to the 4.3M USD spent in November 2018. You can’t expect to take your share of the TikTok economy if you’re not creating content for TikTok so get started!
To learn more statistics about TikTok, visit this link: https://jamiascreative.com/blog/12-tiktok-stats-you-need-to-know-if-youre-a-marketer
Similar to Instagram or Facebook, you need to consistently use TikTok and post to TikTok to understand how the app works and how to get engagement. We recommend using TikTok regularly for at least 3 months. This will help you be more familiar with the social network and truly have your own opinion about it.
Do you have any questions about TikTok for your business? Let us know in the contact form below!