Most business owners who reach out to us due to their struggle with social media marketing aren’t leveraging social tools. They know they need to be active on social media but have a hard time keeping up with a consistent schedule. If you’re feeling overwhelmed with all of your responsibilities as an owner, this blog post was written with you in mind. We’re sharing a handful of social media marketing solutions that will help you be consistently active online.
The benefits of using a social media marketing tool
There are multiple benefits you’ll experience when using a social media scheduling tool. Here they are:
You can plan out posts ahead of time and be more strategic
You can easily gather and access data
You are freed up to take care of other aspects of your business since you’re scheduling posts
With today’s marketing solutions, you can quickly make adjustments as needed and get the results you want to grow your brand.
Check out these 3 social media marketing tools
Later.com: This is our favorite tool to use specifically when it comes to managing Instagram. You can also schedule posts for other platforms such as Twitter with Instagram. One of the reasons we like Later.com is its preview function that allows you to see what your posts will look like in your account before they’re published. You can also share a preview link so everyone on your team can see what your captions will be ahead of time. Later.com has both free and paid options.
Buffer: Like Later.com, Buffer has a free options and also allow you to upgrade if you want access to more features. Managing content for your presence on networks like LinkedIn are made easy with Buffer. It even changes your long-form URLs to short links for a more aesthetically pleasing, compact feel. You’ll receive reports on your post performance which will help you know if you’re on track with your goals.
Facebook Creator Studio: Taking care of your Facebook and Instagram posts is easy to do with Facebook Creator Studio. This social media marketing solution is completely free and accessible to anyone who manages a Facebook account or an Instagram account. You can plan out posts in advance and have an analytics dashboard to track performance. Facebook Creator Studio also makes ads management a lot easier for Facebook and Instagram.
Have you heard of any of the tools listed above? Let us know in the comments below!
If you need help setting up scheduling tools for your business, fill out our contact form and we’ll help you get started! We promise that using these solutions will help you be more productive and feel more empowered. Leveraging a social media marketing tool that works for you will help you get more accomplished in less time.