31 blog post ideas to get more patients for a family medical practice

How do you increase your clientele if you own a family-focused health practice? What do you need to do to get more patients into your office as a doctor? One of the most effective ways to get discovered by potential medical patients is through content marketing. Content marketing will improve your SEO and consistently provide value for real people.

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These ideas can be used in the form of blog posts, social posts, infographics, and videos. The goal of content marketing is to provide value for current patients and potential patients. If you’re not providing value, you’re not focused on the success of your patients. Value is delivered when you help people solve the problems you are best at solving. You’re welcome to use all of these content marketing topics for your medical practice. Below are 31 topics that will help you provide real value on a regular basis:

  1. 4 ways Vitamin C keeps you healthy

  2. How to prevent ankle sprains

  3. These 5 vegetables help you feel energized

  4. Here’s everything you need to know about the flu shot

  5. Which shots does your kid need to start elementary school

  6. Here are 10 exercise ideas you can do as a family

  7. Symptoms of the common cold and how to beat it

  8. Are you not feeling well? Here’s how to know if you need to go to the emergency room

  9. Yummy fruits that are packed with Vitamin C

  10. These 7 tasty foods are full of fiber

  11. How to stay healthy when traveling during the holiday season

  12. Drinking water will provide these benefits for you

  13. How to stay healthy when traveling for work

  14. These foods help with stomach aches

  15. Should you be taking aspirin or ibuprofen?

  16. How to prevent germs from spreading in your home

  17. Super easy sources of protein you’ll love

  18. What to do when your child has a fever

  19. Here’s a list of every shot your newborn will receive in the first 12 months

  20. How protein helps you build muscle and stay healthy

  21. Our answers to the most common questions we receive about the flu season

  22. Simple stretches everyone with back pain needs to know

  23. Should you do cardio or lift weights to achieve your health goals?

  24. How should you handle ear infections?

  25. 4 activities that will help improve your toddler’s coordination

  26. Here are 8 workout ideas that will burn calories and make you stronger

  27. How to improve your quality of sleep

  28. What can I use to help my child with his/her cough?

  29. Here’s a list of symptoms you need to be aware of you think your child has anxiety

  30. 4 incredible benefits of playing outside

  31. How to put together a first aid kit for your home

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All of these content ideas help you provide real value as a medical professional. Remember that one of the keys to content marketing success is consistency. The topics above are enough for every day of the month. You can tailor them to your needs and resources.

Are you having a hard time getting your content marketing off the ground? Email Josh at josh@jamiascreative.com!

How to generate more engagement for your Facebook posts

Facebook Business Pages have been experiencing greater declines in organic engagement in recent years. This struggle is experienced by businesses in every industry from sports to finance. Facebook’s drop in organic reach started in 2014 and became even more noticeable in 2018. Without the ability to gain exposure free of ad spend, businesses are struggling to get more likes, comments, and shares.

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While you may not be able to get the type of organic engagement of pre-2014, there are still ways to get engagement without ad dollars. You have to be willing to put in the work on a consistent basis. Here are a handful of ways to generate more engagement for your Facebook posts.

Reply to all comments

When you do receive a comment, reply to it right away. It doesn’t matter if the comment is a complex question or someone commented with an emoji. Staying on top of all comments received will help you build a strong following. Replying to comments helps posts rank higher in Facebook’s algorithm. This is because Facebook is more likely to promote content that receives interactions. You also create opportunities for conversations which will improve a post’s organic reach.

Conversations online lead to conversations off-line which means your customers are talking to others about your brand. You’ll increase your sales opportunities and brand loyalty.

Go Live

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Facebook wants users to use its Live video feature. This means that your Facebook Live videos will receive greater organic reach than other native videos. In fact, 80% of brands experience this increase when choosing to go Live. Live videos tend to receive six times more interactions than regular videos. You can use Facebook Live in a variety of ways. Here are a few ideas:

  • How-to video: Great way to help customers better understand how benefit from physical products

  • Broadcast a live event: Use Facebook Live to involve your online community when hosting a seminar or participating in a conference

  • Ask-me-anything: This is an effective way to give your followers a chance to ask you questions while you live stream

Pay attention to and use best posting times

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If you’re sharing posts when your followers aren’t using Facebook, you’re wasting your time. Use Facebook Insights to figure out when your fans are online. Whether they’re active at 9 am or 1 pm, pay attention to the times they’re on and post accordingly. Use Facebook’s Creator Studio to schedule posts ahead of time. It’ll help you operate more efficiently and be consistent when posting.

Are there are other ways you’ve seen to be effective in generating more Facebook engagement? Let us know in the comments below!

For any questions you may have about Facebook marketing or social media marketing in general, email Josh at josh@jamiascreative.com!

Factors you need to consider when creating your content marketing strategy

Creating the perfect content marketing strategy for your brand isn’t impossible when you know what to do. If you don’t already know, content marketing is an effective way to develop a relationship with your customers and increase sales. By implementing a game plan for your content marketing efforts, you can set yourself up for success. Below are a handful of factors you need to consider when creating your content marketing strategy.

Just as a catering company provides a great experience through excellent service and quality food, you need to fulfill the needs of your customers with quality content.

Just as a catering company provides a great experience through excellent service and quality food, you need to fulfill the needs of your customers with quality content.

How do you provide value?

Let’s answer this question with another question. Which problems do people pay you to solve? You provide great value when you help people solve the problems you’re best at solving. It’s difficult to provide value to customers when you step outside of your line of expertise or don’t share any content at all. Here are several content marketing ideas specific to the businesses listed below:

  • Physical therapy clinic

    • 1 minute video: 3 stretches you can do for tight hamstrings

    • 500-word blog post: How to speed up your recovery after surgery

    • Infographic: 10 most frequently asked questions about physical therapy

  • Kitchen/Cooking equipment specialty store

    • 1 minute video: How to sharpen your knife

    • 500-word blog post: 4 ways to use balsamic vinegar

    • Infographic: Every beginner chef needs to know these terms

  • Boxing gym

    • 1 minute video: How to wrap your hands

    • 500-word blog post: Every champion boxer does these 4 things

    • Infographic: The top 10 best heavyweight boxers of the 2000’s

  • Financial advisor

    • 1 minute video: 4 quick things everyone should know about credit cards

    • 500-word blog post: Here are 6 questions you should ask when you choosing a financial advisor

    • Infographic: What’s the difference between stocks and ETFs?

As you can see, all of the ideas shared above are relatively simple topics for each industry. They’re basic pieces of content that can be easily shared and help provide answers for both current and potential customers. They’re also content ideas that can be used over and over again which is known as evergreen content.

Give your customers and clients the answers they’re looking for with content marketing.

Give your customers and clients the answers they’re looking for with content marketing.

Content creation

How do you go about creating content? How do you know which types of content you should focus on? What if you’re not a great writer or don’t know how to produce videos?

The answer is you do what you’re capable of and what you can constantly produce on a regular basis. You also do what you can with the time and resources that you have. If you only have writing skills, create weekly blog posts. On the other hand, you can produce quick videos and would rather do that, go for it! In the event that you have the resources to pay someone else to create content, that may be the best option if your business skillset doesn’t include blog writing, video creation, or graphic design.

Focus on creating content that helps your customers solve the problems they’re dealing with. Helping them find answers should be your goal with every piece of marketing content you provide.

Distribution

Now that you have several pieces of killer content lined up, the next thing you need to do is share them. The best thing to do is to distribute your content on the platforms your customers spend the most time on. If your ideal customer doesn’t spend anytime on Twitter but is active on Instagram, focus on distributing content on Instagram. Be present and active where your customers are. In the event that your customers uses everything from Facebook to email, share your content on everything from Twitter to email. Give your brand as many opportunities as possible to be discovered.

Calendar

Putting a calendar to work for you will relieve stress and keep you on schedule.

Putting a calendar to work for you will relieve stress and keep you on schedule.

After figuring out your distribution channels, decide on how often you’ll be sharing content. Depending on your bandwidth, you can choose to share content once a week, three times a week, or everyday. You could’ve share your new, original content twice a week if that works best for you. It’s a good idea to plan out a simple content calendar to help you stay on track and ensure that you’re posting consistently. Here are a few ways a calendar can help you:

  • Establish deadlines for drafts of content

  • Plan out timelines for content production which is especially key for more demanding projects such as white papers and high-end videos

  • Increased accountability to yourself and your team

Consistency is vital to your success with content marketing. When you’re consistent, you build a real brand and will increase sales over time.

Build a real brand and make your customers happy with content marketing.

Build a real brand and make your customers happy with content marketing.

Do you have any questions about content marketing strategy? Email Josh at josh@jamiascreative.com!

Jamias Creative takes care of your social media marketing and content marketing so you don’t have to.