3 Instagram benefits you're missing out on right now

You don’t have to wonder if Instagram marketing is right for your business! There are a handful of clear benefits you can receive by promoting your brand on Instagram. This article will cover 3 Instagram benefits you’re missing out on right now and more.

What is Instagram?

Instagram has been embraced quickly from its beginning. When the app launched in 2010, more than 25,000 signed up on the first day. Roughly two months later, the platform had more than 1 million users. The timing of the app’s release was fortunate because the iPhone 4 — with improved camera features — had just been released a few months before. Since then, Instagram has continued to grow in popularity across the world.

Stats about Instagram

Since its initial success, Instagram has been a prominent social media leader. If you are still on the fence about using Instagram for your business, take a look at these current statistics:

• Instagram has been around for twelve years — it is not going anywhere anytime soon. 

• It is the ninth most visited site worldwide with 1.3 billion annual users. 

• The term “Instagram” is the 10th most Google-searched word. 

• It is the fourth most-used social media platform, following Facebook, YouTube, and WhatsApp. 

• There are roughly 1 billion monthly active users and over 200 million business profiles. 

• 18–34 year-olds make up the largest Instagram audience. However, other generations continue to join. Last year, the number of males between 55–64 years old grew by 63.6%. 

• 73% of U.S. 18–29 year-olds use Instagram daily, and 53% of those users get on multiple times per day.

• Users spend an average of 30 minutes a day on the app.

3 Instagram benefits you’re missing out on right now

Instagram is more than uploading nice photos and videos. It can be a great marketing tool for your business. Here are three major benefits:

1. Global reach: Take another look above at the statistics about Instagram, and you’ll see how many opportunities there are to reach new people. Social media platforms, like Instagram, are made to help you meet others and build relationships. Instagram does a remarkable job of exposing your brand to people that otherwise would have never learned about you. 

   Instagram continues to build marketing-friendly features to help you reach your niche target audience. Like, comment, follow new people, use hashtags, and frequently create valuable content to grow your following.

2. Personal touch: People love to see authenticity and learn more about the face behind a business. Instagram allows you to show who you are — a real person that works with great people. Provide valuable and engaging content to build loyalty to you and your brand. Share your business story, show your customers a behind-the-scenes look at how you run your business, display a sneak peek of a product, and express your passion for what you do.

   The various features on Instagram (Instagram Stories, Reels, Instagram Guides, etc.) give you the power to communicate and influence your target audiences’ opinions of your brand. You can learn what questions, concerns, and desires your customers have by running an Instagram Live Q&A session or taking polls on your Instagram Stories. As you address those needs, you will create loyal customers and build credibility as an expert in your field.

3. Shopping made easy: Use Instagram Shopping if you are an e-commerce business. Instagram Shopping is a set of features that make it easy for potential customers to shop your products the moment they discover them through your posts, stories, and ad campaigns. A potential customer can watch your Instagram Story about your new baking tools and proceed to checkout in-app in just a few steps. This will improve your sales and bring more traffic to your business. A recent study shares that 82% of surveyors discovered a product on social media and bought it directly on their phones. The study also found that 42% prefer to checkout directly in-app instead of using third-party websites. Instagram Shopping provides these conveniences for you. 

   For visuals and a more in-depth explanation of Instagram Shopping, click here.

How you can start reaping the benefits of Instagram this week

Optimize your Instagram profile: Your profile will be the first impression to your viewers. Take the time to create a clean, professional look that appeals to your brand.

1. Profile picture: Your Instagram profile picture will be confined to a small circular frame. Make sure that your photo is clear to see within those parameters.

2. Bio: All Instagram bios are limited to 150 words, so be concise and make every word count. Share your mission and goals as a business but don’t be afraid to use emojis or quotes to add to your brand’s personality.

3. Link to your online store: Add your business’s website, blog, or e-commerce store URL in your bio. Traffic to your website will increase and provide more leads.

Plan the next month of marketing: Decide what content you want to create and schedule when you will publish it on Instagram. Planning photos, videos, Reels, and captions ahead of time will ensure that you can produce quality content that your followers will love. Organizing your month will also help you see what content you need to create and how much time you need so that you aren’t rushing the process.

Make your Instagram feed “shoppable”: Add links to your products on your Instagram stories and posts. Show your customers the quality of your products, how to use them, why they need your product, and who is using it. Customers love to see how they can adopt your product into their lifestyle.

Instagram is a powerful marketing tool. If you are not already using it, now is the time! What questions do you have about marketing on Instagram? Let us know by filling out the form below. Jamias Creative is happy to help!

5 tips to create a more sustainable social media marketing strategy

Whether you’re a business owner or a marketing manager, developing a social media marketing strategy for your brand can be stressful. The good news is that it doesn’t have to be. You shouldn’t feel overwhelmed or overworked when it comes to social media marketing. As a Utah-based social media marketing agency, we understand how difficult it can be to do social media marketing that works for your needs.

In this blog post, we’ll address what social media marketing is and its benefits. We’ll also go over 5 tips you can start using to grow your brand online and generate sales through social media.

What is social media marketing?

Social media marketing is the promotion of a brand through social platforms likes Pinterest and TikTok to generate sales. As more and more people spend time on social media, the effective of marketing through traditional media like newspapers has decreased. Here are some quick stats about social media marketing you may not already know:

• There are more than 3.96B social media users across all platforms as of January 2022

• 7 is the number of the different social networks the average person engages with through the month

• Adult social media users spend about 95 minutes per day or more on apps like Facebook and Instagram

If you’re not already utilizing social media marketing, it’s time to get started. You’re missing out on many clear benefits that you deserve to receive.

Here 3 benefits of social media marketing

What exactly are you missing out on when you’re not putting social media marketing to work for you? Here are 3 benefits you could gain from a consistent social media marketing strategy:

1. More web traffic

2. Exposure to more of your target audience

3. An increase in revenue

Getting more web traffic from your target audience is great. Being able to consistently generate more revenue is even better. With these 3 benefits in mind, below are 5 tips you can utilize to have a social media marketing strategy that will stand the test of time.

5 tips to create a sustainable social media marketing strategy

A major key to success with social media marketing is consistency. If you can’t be consistent, you'll struggle to succeed. These tips will help prevent burnout and keep you on track with your goals.

1. Identify your goals: Figure out what you’re wanting to achieve from your social media marketing strategy. Without a clear direction in mind, it’s difficult to focus on what’s important. Take time to set clear goals then move forward with your content creation efforts.

2. Set aside time each month for content creation: Life gets a little easier when you batch projects together. Schedule time to do all of your content creation once a month. Doing so will improve the efficiency of your marketing efforts.

3. Enlist the help of other marketing experts: If you’re struggling to create your own content, consider hiring the help of a content creator. Hiring someone in-house or outsourcing content creation will free up time for you so you can focus on what you do best.

4. Use a social media scheduling tool: The use of a scheduling tool like Buffer and Later is extremely underrated. These tools allow you to be more strategic since you can plan out your social media posts ahead of time.

5. Make adjustments as needed: At the end of each month, analyze your social media data to see what works and what doesn’t. You’ll be able to see which types of posts generate the most engagement. You’ll also have data that shows whether or not your web traffic has gone up. Based on the data you receive, start making adjustments to the types of posts you share and which forms of content you focus on.

The 5 tips above are practical and easy to follow. You’ll be able to reap the benefits of these tips as you stick with them over the next 3-6 months. Remember to give yourself 3-6 months of consistent effort. This will lead to a stronger brand presence and provide you with quality data you can work with.

What’s next for your brand’s social media marketing?

It’s time to start implementing the tips above! Your social media marketing success is in your hands. These tips are a good way to step your brand presence while reducing the overall stress in your life. There’s no point in making your life more difficult so putting a system in place is the right move for you and your business.

Got questions about how to improve your current social media marketing strategy? Let us know by filling out the form below! We’ll get back to you quickly to help achieve your social media marketing goals.

How to improve your personal brand on LinkedIn

LinkedIn is one of the best social media platforms for business networking and sales. As a Utah-based social media marketing agency, we’re focused on helping businesses elevate their brands to achieve their goals. Below are practical tips you can use to strengthen your personal brand on LinkedIn. By putting them to work for you, you can create more opportunities for yourself and gain the momentum you need. Before we dive into these tips, let’s go over what LinkedIn is for those unfamiliar with the platform.

What is LinkedIn?

LinkedIn is like Facebook for your career! It is a social media platform that is used for professionals to network, find jobs, and access knowledge. It is similar to a networking event where you meet other professionals, share a little about what you do and exchange business information– but it’s done virtually.

On the platform, you ‘connect’ with others like you would ‘friend’ someone on Facebook. You have a profile of your business history, skills, and achievements made public for others to see. There is a newsfeed showing recent posts from others. LinkedIn will tailor current job listings based off of information you have given them about yourself.

Benefits of growing your personal brand on LinkedIn

In these modern times, networking through LinkedIn is the fastest, most effective way to find new opportunities. There are so many great reasons to be a part of the LinkedIn community! Here are several reasons why:

• Recruiting: According to LinkedIn, 93% of recruiters use LinkedIn to find and recruit new employees. If a recruiter were to Google search your name, they would find your LinkedIn profile that summarizes who you are and if you would be a good candidate for the job. 

• Show your expertise: You will gain more trust and credibility as a professional with those you connect with on LinkedIn when they see your achievements and other connections. The platform has a feature that allows for others to endorse or recommend you based off of your skills and past work. These endorsements can be viewed by anyone that views your profile. 

• Research Tool: Whether you are a recruiter or are looking for a job, you can use the search features to learn more about specific jobs. You can also research information on people or businesses to prepare you for job interviews. The platform can be used to follow specific companies that you are interested in working for. You can learn more about who works for these companies to help you in networking with those circles of professionals. 

• Job Listings: You can find job listings on LinkedIn that you won’t find in more traditional settings. You can immediately apply for jobs through LinkedIn, save listings or let recruiters know that you are interested in what they have to offer. 

• Learning Tool: Join groups of like-minded professionals with similar skills and interests. These groups give you the opportunity to network, and learn and be a part of discussions related to your industry. 

How to improve your personal brand on LinkedIn

It is crucial to ensure your LinkedIn profile is creating a strong online brand for yourself. There are several things to keep in mind to ensure you are creating a strong profile:

Update your ‘About’ section

The ‘About’ section is your best opportunity to sell yourself as a professional. It is the one place on the platform where you are completely free to explain who you are in your own words. People typically use the ‘About’ section as a place to highlight their biggest achievements, show your personality, promote certain skills, and explain their career choices. Ensure that this stays up-to-date so that others can learn who you are.

Comment on the posts of others to increase visibility

Having an updated profile or liking others posts on LinkedIn is not enough to be seen. You need to be an engaged and active user. Comment on others posts to gain the attention of the author or the post, the author’s connections and others. Remember that this is a professional social networking platform. Ensure that your comments are professional, meaningful, respectful, relevant to your field of expertise, short and not self-promoting.

Endorse others for their skills

Make friends by being a friend first! Have you personally seen the work and skills that some of your connections say they can do? Go to the LinkedIn profiles of those connections, click on ‘Skills and endorsements’ and find the listed skill you want to endorse. By endorsing others’ skills, you are building the credibility of their profile and your name and picture will be displayed on this section of their profile.

Leave recommendations for others

You can give and receive written recommendations from your connections. When someone writes a recommendation, you will be notified to read and approve or reject the recommendation before it is made public on your profile. LinkedIn users can request for recommendations from anyone. You can edit or remove your recommendations for others at any time. If you later change your mind about a recommendation you have left, you can revise it or delete it.

Respond to comments/direct messages

Staying on top of conversations on LinkedIn shows others that you are organized and attentive. Check your LinkedIn inbox several times a day. If your inbox gets cluttered, you could miss out on important messages from others. Ensure that you have a reminder system set up to respond to messages like “follow up with me in a week”.

Participate in comment threads relevant to your personal brand

LinkedIn recommends that you don’t post your own content more than once a day. If you do post more than that, the platform will hide your post for most others to see because it’s giving others the opportunity to share their content.

However, commenting on LinkedIn is never limited and it gives you more exposure. On other social media platforms, your comments under the author’s posts will only be seen by those that follow the author. LinkedIn works differently: when you comment on LinkedIn, not only does your comment appear and notify the author or the post, but the platform will take your comment and put it into the feed of your network.

LinkedIn is a remarkable tool to connect with other professionals and show your expertise. Do you have more questions about how to improve your brand on LinkedIn? Let us know by filling out the form below!  

Whether you’re a business owner in Arizona or Utah, we’re to help you achieve your marketing goals. We’re here for you every step of the way.