5 tips to create a more sustainable social media marketing strategy

Whether you’re a business owner or a marketing manager, developing a social media marketing strategy for your brand can be stressful. The good news is that it doesn’t have to be. You shouldn’t feel overwhelmed or overworked when it comes to social media marketing. As a Utah-based social media marketing agency, we understand how difficult it can be to do social media marketing that works for your needs.

In this blog post, we’ll address what social media marketing is and its benefits. We’ll also go over 5 tips you can start using to grow your brand online and generate sales through social media.

What is social media marketing?

Social media marketing is the promotion of a brand through social platforms likes Pinterest and TikTok to generate sales. As more and more people spend time on social media, the effective of marketing through traditional media like newspapers has decreased. Here are some quick stats about social media marketing you may not already know:

• There are more than 3.96B social media users across all platforms as of January 2022

• 7 is the number of the different social networks the average person engages with through the month

• Adult social media users spend about 95 minutes per day or more on apps like Facebook and Instagram

If you’re not already utilizing social media marketing, it’s time to get started. You’re missing out on many clear benefits that you deserve to receive.

Here 3 benefits of social media marketing

What exactly are you missing out on when you’re not putting social media marketing to work for you? Here are 3 benefits you could gain from a consistent social media marketing strategy:

1. More web traffic

2. Exposure to more of your target audience

3. An increase in revenue

Getting more web traffic from your target audience is great. Being able to consistently generate more revenue is even better. With these 3 benefits in mind, below are 5 tips you can utilize to have a social media marketing strategy that will stand the test of time.

5 tips to create a sustainable social media marketing strategy

A major key to success with social media marketing is consistency. If you can’t be consistent, you'll struggle to succeed. These tips will help prevent burnout and keep you on track with your goals.

1. Identify your goals: Figure out what you’re wanting to achieve from your social media marketing strategy. Without a clear direction in mind, it’s difficult to focus on what’s important. Take time to set clear goals then move forward with your content creation efforts.

2. Set aside time each month for content creation: Life gets a little easier when you batch projects together. Schedule time to do all of your content creation once a month. Doing so will improve the efficiency of your marketing efforts.

3. Enlist the help of other marketing experts: If you’re struggling to create your own content, consider hiring the help of a content creator. Hiring someone in-house or outsourcing content creation will free up time for you so you can focus on what you do best.

4. Use a social media scheduling tool: The use of a scheduling tool like Buffer and Later is extremely underrated. These tools allow you to be more strategic since you can plan out your social media posts ahead of time.

5. Make adjustments as needed: At the end of each month, analyze your social media data to see what works and what doesn’t. You’ll be able to see which types of posts generate the most engagement. You’ll also have data that shows whether or not your web traffic has gone up. Based on the data you receive, start making adjustments to the types of posts you share and which forms of content you focus on.

The 5 tips above are practical and easy to follow. You’ll be able to reap the benefits of these tips as you stick with them over the next 3-6 months. Remember to give yourself 3-6 months of consistent effort. This will lead to a stronger brand presence and provide you with quality data you can work with.

What’s next for your brand’s social media marketing?

It’s time to start implementing the tips above! Your social media marketing success is in your hands. These tips are a good way to step your brand presence while reducing the overall stress in your life. There’s no point in making your life more difficult so putting a system in place is the right move for you and your business.

Got questions about how to improve your current social media marketing strategy? Let us know by filling out the form below! We’ll get back to you quickly to help achieve your social media marketing goals.