Are you overwhelmed with Instagram marketing or feel like you keep missing out on opportunities? This blog post is for you so you can gain momentum with your Instagram marketing efforts. As a Utah-based social media marketing agency, we’re focused on helping businesses thrive and the intent of this blog post is no different. Before we cover marketing opportunities through Instagram, let’s go over what Instagram marketing is for those unfamiliar with this marketing strategy.
What is Instagram marketing?
Instagram marketing is the use of Instagram, a social media platform, to grow your brand and increase sales. As an extremely visual social network, you can tell your story through photos and short videos. Here are some statistics about Instagram you may not already know:
More than 2 billion people regularly use Instagram
Over 60% of Instagram users are under 34 years
51.6% of Instagram users are female
28 minutes is the average amount of time spent by a user on Instagram
Despite other social platforms being active in the world, Instagram continues to be one of the top social media platforms in the world. Whether you sell a service or a product, Instagram can be a great way for you to grow your brand.
Don’t miss out on these 3 opportunities with Instagram marketing!
Now that you’ve learned more about Instagram marketing, let’s get into these easy-to-miss opportunities. Each of the opportunities below are a great way to grow your online presence and increase revenue through Instagram marketing.
Not including your website in your Instagram bio: It’s your job to make it as easy as possible for customers to learn more about your brand and make a purchase.
Not responding to comments and direct messages: Too many people say they want millions of followers but don’t take care of the few hundred they do have. To grow a meaningful brand means on Instagram means you’re intentionally being social on social media. Set aside time to respond to all of the comments and direct messages you receive. Of course you need to avoid the spam, but there’s real pay off in the long run for showing your target audience that you’re willing to listen.
Not posting consistently: Your target audience needs to know that you’re a brand they can count on. If you’re sporadic about your presence on Instagram, you’re less likely to grow a community around your brand.
How can you stop missing out on Instagram marketing opportunities?
The first thing you need to do is decide to stop being reactive about your Instagram marketing and become proactive. It’s up to you to take the first step towards a more productive Instagram strategy. Choose to post consistently, respond to all engagement, and give yourself every opportunity for your target audience to discover you online.
Do you have questions about Instagram marketing for your brand? Let us know by filling out the contact form below and we’ll quickly get back to you!