You’re reading this blog post because you’re in the business of helping everyone from experienced aquascapers to people wanting to a find a tank for their betta. As the neighborhood fish store, you’re an expert at what you do. The struggle is helping others understand the value you can provide for them as an industry expert.
One of the best ways to gain credibility as a fish expert and all things related to fish keeping is through content marketing. Before we dive into blog post ideas you can use to market your fish store, let’s cover what content marketing is.
What is content marketing?
Content marketing is the sharing of valuable information for a specific target audience in the form of content like blog posts, videos, infographics, and social media posts. It’s a reliable marketing strategy that’s growing in popularity. In fact, 46% of businesses are working on increasing their content creation spend this year. Implementing a content marketing strategy is an effective way to increase leads and keep customers coming back. You also never run out of content to share on your social media marketing accounts with a strong content marketing strategy.
All of the blog post ideas below can be implemented and repurposed in different ways. You can use these topics for your next Facebook Live video or even a series of Pins on Pinterest. Remember that you have more options than you’re currently aware of to grow your brand!
31 blog post ideas you can use to market your fish store
What’s the difference between freshwater fish and saltwater fish?
Here are 5 things everyone new to fish-keeping needs
Does your fish tank size matter?
10 things you need to know before setting up a fish tank
How many gallons do you need to keep guppies?
Here are 5 things every aquascaper needs
10 things you need to know before buying a betta
How to properly cycle a fish tank
Here are 3 freshwater fish we recommend for beginners
How often should you clean your fish tank?
3 popular schooling fish for your aquarium
How to take care of Neon Tetras
Can you keep goldfish with other freshwater fish?
Here are 5 types of fish that get bigger than everyone expects
High-tech or low-tech tanks: What’s the difference?
10 things you need to make aquarium maintenance easier
How to safely transport your fish when moving
Should you use fake plants or real plants in your fish tank?
5 things everyone needs to know before buying saltwater fish
How to choose the right fish store for you
How to quickly clean algae in your fish tank
3 ways to improve filter flow in your aquarium
Your guppies had babies. Now what?
3 ways to automate care of your fish tank
What type of lighting do you need for your fish tank?
5 reasons why our customers keep coming back to our fish tank
Should you start ordering fish online?
How often should you feed your fish?
5 ways to keep your fish healthy
Is it easier to keep a 10-gallon tank or a 50-gallon tank?
Here are 3 freshwater fish we don’t recommend for beginners
What are your next steps?
Now that you have a list of topics you can use to market your fish store, it’s time to get to work! Start publishing a weekly blog posts you to your website. This will help you with your SEO goals and your needs for original content. As you write new blog posts, you’ll have content you can distribute to your target audience. Over time, you’ll be able to grow your online presence and improve your reputation as everyone’s favorite fish store.
Got questions about implementing a content marketing strategy for your business? Let us know by filling out the form below! We’ll get back to you quickly to help you with your marketing goals so you can increase sales.