Whether you already have a solid Instagram marketing strategy you’re using or want to get started with Instagram, this blog post is for you. Instagram continues to be a great way to get your brand noticed. It’s also an effective platform to find other businesses to collaborate with. With Instagram, you can tell your story through pictures and videos complete with captions you created. It continues to be a popular app with users who love to buy products they’ve seen. After all, 90% of all Instagram users follow at least one brand on Instagram!
7 Instagram marketing tips for your business
Need help with stepping up your Instagram marketing game? Here are 7 tips you can use for your Instagram marketing efforts:
Include your website in your Instagram bio: Give people a place to go when they want even more of what you have to offer beyond your Instagram feed. It’s important that you have website in your Instagram bio so people can learn more about you.
Schedule out your Instagram posts: Rather than waiting for the exact date and time you want to post, start using a social media scheduling tool! By planning out posts ahead of time, you can be more strategic. You’ll also be able to share content on a regular schedule. It doesn’t matter if you want to post daily or just three times a week. Scheduling tools will make it easy to get the job done.
Reply to comments and direct messages: How can you show that you care on Instagram? One of the easiest ways to do that is to reply to the outreach you receive. Followers are more likely to keep engaging with your content when they know that you’ll answer their comments and messages. Always try to reply within 24 hours of someone contacting you.
Always use hashtags: Hashtags are an effective way to get discovered by people who don’t follow you yet. In fact, a post with at least one hashtag get 12.6% more engagement on average than posts that don’t have hashtags. Hashtags help your posts get organized and tied to other posts related to your industry. You’re more likely to get discovered by people who would benefit most from your content when you use the best hashtags for your business.
Share Stories: If you’re not sharing Stories on a regular basis, now is the time to start! Stories give your brand more opportunities to gain exposure. According to Hootsuite, 58% of people say they’ve gained more interest in a business after seeing it in Stories. Knowing what to share to your Stories doesn’t have to be difficult. Use Instagram Stories to share behind-the-scenes insights on your brand like photoshoots or Q&A sessions. Post content that helps show your personality which will help your followers connect with you on a deeper level.
Share relevant posts from other brands to your Stories: One way to create more opportunities to collaborate is by sharing posts from complementary brands to your Stories. For example, if you own a yoga studio and see a post from a doctor talking about the health benefits of yoga, share it to your Stories. It’s an easy way to show that you’re keeping tabs on your industry and are willing to team up with other brands!
Join relevant conversations: Is there a trending post in your industry that has everyone talking? It’s not a bad idea to reply and share your thoughts! Just don’t be spammy or annoying. You can do this by focusing on providing value. Joining relevant conversations will help you stay on top of mind for people who have already heard about you while helping more people learn about you.
While other social media platforms may be on the rise, Instagram is not going anywhere anytime soon. It’s still one of the top social media platforms of all time. In fact, 1 billion people use Instagram every month. More than 500 million people use Instagram Stories on a daily basis. It’s in your best interest to keep using Instagram to increase brand exposure. By not using Instagram, you take away your own chances to get in front of people who are searching for new businesses on the app.
Need help with Instagram content?
While many businesses know how to post to Instagram, not all businesses consistently create content. If you’re struggling with making content for Instagram, our Instagram Post Packages are for you starting from $250.00/month. Learn more here! https://jamiascreative.com/our-packages/instagram-packages
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