Trying to grow your customer base can be frustrating but it doesn’t have to be with social media marketing. Social media marketing has been around for years now but won’t be going away any time soon. Whether you’re using every social platform from Facebook to TikTok, there are a few principles that work across all social networks. Here are a handful of social media marketing basics for small businesses:
Complete your social bio/profile information
Your bio/about section should always address the following:
Who you are
Where you work
What you do/the problems you solve for your customers
Topics that interest you
Your brand’s tone
How someone can get in touch with you
Think of your social media bio as your elevator pitch that also lets people know how to contact you. You can be straightforward or be quirky as long as it’s consistent with your brand.
Respond to your comments and direct messages
This basic tips is extremely effective since you show that you care and listen by responding to comments and messages. Always stay on top any sort of communication efforts you receive from current and future customers. They cared enough to reach out so keep responding because it’ll give you a chance to gain customers for life.
Use a scheduler when possible to post consistently
Consistent posts give your followers a reason to keep coming back. You can ensure that you’re staying on top of all of your posting needs by using a social media scheduler like Facebook Creator Studio, Buffer, and Hootsuite. Using a social media scheduler saves you a great deal of time and enables you to be more strategic about your social media posts. You can also schedule out unique posts for each platform you’re using.
All of the tips you just read are social media marketing basics that can help you succeed regardless of the business you’re in. It doesn’t matter if you’re a restaurant in Utah county or an e-commerce startup in Salt Lake County. You can build your brand and increase sales with these tips.
Do you have any questions about social media marketing for your business? Email Josh at josh@jamiascreative.com!