Isn’t social media marketing the same across every social platform because they’re all social networks? Is social media marketing just social media marketing? No, it’s not. While some things are the similar with Facebook marketing and Instagram marketing, there are also notable differences between the two. When you understand what’s different between the two popular social media networks, you’ll be a better marketer. Let’s start with some of the similarities.
What are some of the similarities between Facebook marketing and Instagram marketing?
Here are a handful of things that Facebook marketing and Instagram marketing have in common with each other:
Direct messaging is available: Customers can ask questions and start communicating with their favorite brands. Direct messaging allows for conversations to happen quickly without taking up space in the comments section.
Commenting: Followers and fans can comment on your posts on both Facebook and Instagram. Comments help increase a post’s organic reach since people are actively engaging with a post.
Post videos and photos: Both Facebook and Instagram make it easy to share visually engaging content. Quality videos and photos make your posts more shareable and give followers a reason to keep coming back for more.
You save time managing both platforms with Facebook Creator Studio: Did you know that Facebook owns Instagram? Because of this, you can take care of all of your Facebook/Instagram scheduling needs with Facebook Creator Studio. Facebook Creator Studio allows you to plan out all of your posts ahead of time which saves you time in the long run.
Now let’s move onto a handful of the key differences between Facebook marketing and Instagram marketing.
What are the differences between Facebook marketing and Instagram marketing?
You’ve covered some of the key similarities. Here are some of the key differences between the two different platforms:
Instagram’s overall user base is younger than Facebook’s user base.
Organic engagement is lower on Facebook: People commenting, sharing, and reacting to your post for free is called engagement. When people engage with a post that is not an advertisement, it’s known as organic engagement. This type of engagement happens at a lower rate on Facebook than it does on Instagram. At the same time, Instagram engagement rates are declining as well to encourage marketers to run paid ads. If you don’t have money for ads and rely more on organic engagement, focus more of your energy on Instagram.
Instagram makes it easier to engage with relevant posts: One of the strengths of Instagram is you can find easily find relevant posts by using Instagram’s search function. We recommend finding posts that use the same hashtags you do and commenting on them. Facebook doesn’t allow business pages to freely find posts by Facebook users since there’s greater privacy on Facebook.
Facebook tends to have an older audience: If you’re trying to connect with a younger audience, Facebook may not be the best platform to bank on. Only 10% of Instagram users are older than 35 years of age. Businesses with products and services that provide value mainly to younger people tend to do well on Instagram.
Of course there are more differences than the ones mentioned above but they’re some of the key points to be aware of when marketing your business on social media. For any questions you have about social media marketing for your business, email Josh at josh@jamiascreative.com!