Use these tips to get more out of your social media accounts

Your business can’t grow without attention. One of the best ways to gain top-of-mind awareness is by using social media. Social media marketing helps you share the value your business has to offer the world. Here are a handful of simple tips to get real results!

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Answer the questions that you get from customers/future customers: What are you an expert in? Which problems do people pay you to solve? You can share your expertise on social media by sharing information that provides answers to people’s questions. If you’re a landscaping company, talk about the best fertilizers for grass. If you’re a doctor, talk about foods that will help with weight loss goals. If you sell camping products, share outdoor survival tips.

The content you share can be in the form of pictures, blog posts, videos, and more.

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Reply to direct messages and comments: This is the basis of customer service in today’s digital ecosystem. Always strive to be prompt and responsive. Even if you can’t provide the full answer to a question immediately, let the customer know you’ll get back to them. Remember to address specific concerns with specific answers.

Test out ideas and experiment like crazy: Do you think your likes per post will increase if you post on Facebook in the morning instead the afternoon? Test it out! Has someone suggested that doing more Instagram Live videos will get you more online sales? Try out the suggestion! Give ideas you think will work some time and actual effort. By tracking the data, you’ll be able to see what works for your brand on social media.

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Use social media scheduling tools: If you’re not already scheduling posts ahead of time, you need to start now. It’ll save you time and help you be more strategic when it comes to your content and posting times. Some of these tools include Buffer and Later. You’ll be able to schedule what you want to share like your photos, links, and captions. Instead of trying to post every day, all you have to do is take an hour or two every day to plan out a week’s worth of social posts.

Give some love: One of the best things about social media is how easy it is to spread the love! Unlike traditional advertising, you can actually engage and have conversations with other people.

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Something you can do to spread some love is like and comment on other posts on Instagram. Liking and commenting on relevant posts on Instagram will help you gain more exposure and more traffic to your account. You also make other accounts happy since you help them perform better on Instagram.

Along with social media engagement, giveaways are another way to give some love. You can quickly gain attention on social media by offering your services/products for no cost.

Do you have any specific questions about social media marketing? Email Josh at josh@jamiascreative.com!

7 social media stats you should consider for your social media marketing strategy

It’s part-way into 2019. Being aware of the trends of what’s happening online today will help you make better decisions tomorrow. These stats cover a handful of different platforms and will help get more out of social media for your business.

Use the data below to make strategic decisions for your social media marketing.

Use the data below to make strategic decisions for your social media marketing.

  1. 75-90% of Facebook Advertising effectiveness is determined by the photos used: A good chunk of Facebook ad success has to do with the photos used. It’s ok to test out different photos when running ads. When you’ve found a particular style of photography that converts, keep doing it until it stops working.

  2. Tweets with video get 6x as many retweets as tweets with photos: Video is gaining more and more traction on Twitter since it uses both sight and sound. If you have a simple video to share or want to go live, go for it. You’ll get more organic exposure than you normally would.

  3. 60% of users find new products on Instagram: If you’re not an online shopper who loves Instagram, you probably know someone who does. Instagram is a great tool for any business that sells products. With the help of photos and videos, products can be easily shared. Most Instagram users follow at least one business account on Instagram. It’s an effective social media platform that’s easy for users to discover and shop. Long story short, Instagram is a must for product-based businesses.

  4. Photos with faces get almost 40% more likes: When you share pics with the faces of people in it on Instagram, you’ll get more likes. It’s pretty simple. People enjoy seeing other human beings on the app. When they can see faces, they’re able to better relate to what you’re sharing on Instagram.

  5. LinkedIn gets triple the conversions of Twitter & Facebook for B2B: Due to the unique nature of LinkedIn, you’re able to have B2B success. LinkedIn can be an effective tool for businesses such as enterprise level sales software and supply chain consultants. If you don’t already have a presence on LinkedIn, start working on it. It’s a worthwhile investment.

  6. LinkedIn articles are indexed by Google: Want to improve your SEO and overall web presence? Start publishing articles on your LinkedIn account! It’s a great way to establish yourself as an industry expert by sharing your knowledge. Cover topics that you have experience in. You’ll be able to quickly increase traffic to your LinkedIn profile which will help with B2B growth.

  7. Pinterest helps 80% of millennials make buying decisions: Due to the visual nature and organizational capabilities of Pinterest, users are able to see what they’re interested in. Pinterest gives them a chance to window shop virtually before clicking the “Buy” button.

It’s easier to capture attention when you understand trends.

It’s easier to capture attention when you understand trends.

It’s important that you’re aware of the latest social media trends. You’ll be able to be more effective with your resources for social media marketing. Do you have any questions about social media strategy for your business? Email Josh at josh@jamiascreative.com!

5 realities you need to face about social media marketing

When it comes to social media marketing, there are many misconceptions. It’s not the silver bullet to marketing. It’s not the only way to increase sales or build a brand but it’s definitely a proven and effective way to do so. If you’re new to social media marketing or have been in the game for some time, here are five realities you may or may not already know about. You’ll have to face them either way.

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  1. Not every social media post will go viral

You’ll have your share of hits and misses when you market your business on social media.

You’ll have your share of hits and misses when you market your business on social media.

Just because you had one post get thousands of shares, likes, and comments doesn’t mean every post will go crazy. The reality is that many of your social media posts won’t get high engagement and reach due to the decline in organic reach. This is especially true for Facebook since the biggest business pages tend to get less than 4% reach.

2. Consistency pays off

Using a calendar is a great way to remember to post regularly.

Using a calendar is a great way to remember to post regularly.

Sticking to a regular schedule is an effective way to get real results. Social media users on every platform are looking for content they deem valuable on a consistent basis. Whether you’re posting every day or three times a week, stick to it. Your focus should be on sustainable marketing for your business. Avoid the temptation to go crazy an post 10 times on Instagram but not post again for the next 10 days.

3. Don’t be afraid to test and experiment

Find if your fans love vertical videos by testing it out.

Find if your fans love vertical videos by testing it out.

Test out new ideas you have and experiment with different types of content. Referring back to #2, consistent posting will help you develop a baseline to compare your A/B testing. You can quickly find out if posting videos are more effective on Monday mornings versus Monday evenings. You’ll be able to know whether or not you can reach more people with black and white photos or pics in color. Always test out theories and ideas. It’ll help you evolve with the algorithm changes of each platform.

4. It’s not easy

Picking the right photos to use is just one aspect of social media marketing.

Picking the right photos to use is just one aspect of social media marketing.

Is it true that if your 12-year-old child can post on social media then anyone can do it? No, it’s not true. Understanding how to use social media for marketing a business requires a different approach than using social media to share family pics. Social media marketing requires you to be on top of the latest trends along with being able to make decisions based on data.

5. You don’t have to do it all on your own

There’s no need to be alone when putting social media to work for your business.

There’s no need to be alone when putting social media to work for your business.

If you feel overwhelmed or would just rather not deal with social media marketing for your business, consider hiring an employee or outsourcing. Look to work with a practitioner. Would you hire an obese doctor to tell you how to lose weight? Probably not. The same goes for people who may be able to help you with your company’s social needs. Check to see if they’re practitioners who actually produce their own content. Find out for yourself if they actually use the platforms you use for your business.

When you’ve found the right individual or agency, you’ll be able to spend more time on tasks that utilize your strengths.

After reading this quick article, are there any questions that come to mind? Email Josh at josh@jamiascreative.com!