Are you looking for ways to increase web traffic to your website? Google Business Profile and Facebook Business Page are two free tools to help you manage your business’s online presence. Both tools help consumers learn information about your business, increase traffic to your website and close business.
What features do Google Business Profiles and Facebook Business Pages have in common?
Google Business Profile and Facebook Business Page make it easy for consumers to quickly find your business information online. Both platforms provide:
Contact information (phone number, email address and location)
Access to directions
Pictures of your products or service
Customer reviews and star ratings
Advertisements and promotions
Online chat
Data analytics and insights
Important features unique to Google Business Profile and a Facebook Business Page
Both tools have a lot of common features, however they both have unique features that make them advantageous to use.
Google Business Profile
Search Engine Optimization
More than likely when you have a question or you are looking for a particular product or service you think “let me Google it”. Google is critical for local businesses to be found through Search Engine Optimization (SEO). As of January 2022, Google holds 91.9% of the search engine market share worldwide.
It is important to ensure that Google can read and explore the content on your website. When a consumer searches key words or phrases that are applicable to your business, Google will list your website as relevant content for the consumer to view. Google also optimizes search results based off of reviews and star ratings. These have a heavy influence on if consumers will choose your business over another.
Places near me
Google will find the consumer’s location and help them find your business. If you have a Google Business Profile, your business is more likely to show up at the top of their results. If you do not have a Google Business Profile set up, it is unlikely that a consumer will find you buried in the sea of Google results.
Post under your profile
You can add posts to your Google Business Profile. Your post will also show up on Google Search and map results. You can use this feature to promote special events, promotions, and offers.
Facebook Business Page
Billions of users
Facebook helps you reach large numbers of consumers. At the end of the 2021 year, Facebook had almost 2 billion daily users and the number is steadily increasing! Facebook gives businesses opportunities to reach new audiences. Almost 160 million businesses use Facebook every month to communicate with their customers. According to Facebook, 2/3 of Facebook users worldwide visit a local Facebook page atleast once a week.
Page Likes
You can ask Facebook users to Like your business page to increase followers and interaction with your consumers. Learn more about how to expand your Business Facebook page here.
Facebook Story Ads
There are 4 million advertisers using Stories ads every month. Facebook makes it a seamless experience to visit a business’s website with a click of the ad. Fifty-eight percent of people have looked at the brand’s website to learn more after being inspired by the business’s Stories ad.
Facebook Places
If you have a brick-and-mortar store, Facebook allows local businesses to sponsor check-ins. This is a great way to increase foot traffic for your business! If you own a local Chick-fil-A, one of your customers can post on their Facebook feed that they just had lunch at your Chick-fil-A. Your customers’ Facebook friends can learn more about your local Chick-fil-A restaurant from their updated post.
3 tips to get more sales from your Google Business Profile
Simply having a Google Business Profile will not give you the success you are looking for. Here are 3 tips for success:
Focus on Google reviews: Be on top of replying to customers reviews. Also, ask for Google reviews as you finish business with a customer. The more reviews and star ratings you have, the more likely your business is to bump to the top of search results. As a consumer, our eyes are drawn to the options with the most reviews and the highest ratings.
Regularly update your information: Make sure that your business description includes keywords and phrases for Google to find you. Ensure that your business hours are up-to-date and that your business location is accurate.
Add photos frequently: Google likes to see that you are using the tools it provides for you. Your search optimization will improve because Google will recognize that you are actively using your page.
3 tips to get more sales from your Facebook Business Page
Here are 3 business tips to improve your Facebook Business Page:
Post regularly: The more active you are on your page, the more visibility your page will have. Share your business page with your Facebook friends, Facebook groups and ask for friends to share your page. It doesn’t just have to be a post. Upload videos, blog posts or other popular content to keep your viewers engaged.
Fill out your ‘About’ section: Keep your description short and sweet with key words and phrases so that it’s easy for customers to learn about your business. Make sure that you have included the link to your business website!
Reply to comments, direct messages and reviews frequently: Have you ever seen a post about a friend commenting on someone else’s post? That is Facebook working for you to get more eyes on your business. The more active you are with replying to people on your page, the more control you have over conversations about your business online. Also, the more likely a broader audience will see your interaction with that customer.
Google Business Profile and Facebook Business Page are powerful tools to boost your online marketing. By using both, you are able to reach your next door neighbors as well as people worldwide. They provide creative ways to increase your credibility with consumers and expand your business.
Do you have more questions about how to take advantage of these or other online marketing tools? Jamias Creative is happy to help your business gain traction and close more business! Let us know by filling out the form below!