One of the most frustrating things you can do as a business owner is to not achieve your sales and marketing goals due to avoidable social media mistakes. As a social media marketing agency in Utah, we’ve worked with a variety of brands over the years and have helped them rise above avoidable mistakes. This blog post will go over these common mistakes and what you can do to prevent them from happening.
Before we cover these frequent errors, let’s go over what social media marketing for anyone unfamiliar with it.
What is social media marketing?
Social media marketing is the use of platforms such as Facebook, Twitter, and Instagram by brands to increase brand awareness and sales. These different social networks make it easy to share content and connect with their target audience. Approximately 58.4% of the world uses social media on a regular basis. On average, people spend about 2.5 hours a day using their social networks of their choice.
If your target audience is active on social media, it’s important to be where they are. Are your ideal customers on Instagram? Get on Instagram. Are they on TikTok? Start engaging and creating on TikTok. Be present and start building your online presence now.
4 common social media marketing mistakes
All of the social media marketing mistakes are common but you can also fix them. Through consistent work over time, you can bounce back and invest in an online community that cares about your products and services.
Missing your website in your bio/About section: Make it easier for people to visit your site by including it in all of your bios! You want to remove as many obstacles as possible for people to learn more about your brand and make a purchase. If you’re not sure if you already have your website included, go through all of your social media accounts and review them for links to your site.
Not staying on brand: This mistake is often the reason why brands lose followers. It’s also a reason why brands can’t regularly increase sales. Some studies have found that brand consistency can drive up revenue by 10-20%. How can you stay on brand? Maintain your brand colors and voice. You also need to share content that is true to your brand. For example, don’t share cooking tips if you’re a tax accountant.
Irregular posting schedule: Consistency is key when it comes to posting. We recommend using a social media scheduling tool to plan out your posts and ensure a regular stream of posts. Whether you post daily or just three times a week, focus on becoming a regular presence.
Maintaining a regular schedule helps you show your ideal customer that you’re open for business.
Not responding to comments/messages/reviews: Don’t forget to be social on social media! Show that you’re listening and that you care. You’re more likely to retain your current customer base. You’ll also demonstrate to your future customers that you are able to help them achieve their goals by buying from you.
All of the mistakes brought to your attention above are manageable. Everything from responding to comments to posting regularly will help you build a strong brand over time. You’ll be able to find what works and what doesn’t on social media with the data you gather from posting consistently.
What’s next for your brand?
If you’re in need of social media and content marketing in Utah or Arizona, we’ve got your back! You’re not on your own when it comes to increasing brand awareness and sales with online marketing. Fill out the contact form below and we’ll get back to you quickly!