Knowing how to improve your current social media strategy is easier than you think. If you’re trying to figure out what you need to change, this blog post is for you. It’s time to step up your social media marketing strategy whether you’re in Utah county or Salt Lake county.
Before we cover ways to improve your social media strategy, let’s cover what social media marketing is for those unfamiliar with social media marketing.
What is social media marketing?
Social media marketing is the use of online networks like Facebook, Twitter, and LinkedIn to grow your digital presence and increase revenue. This is an effective way for brands to connect with their target audience since more and more people spend time on online platforms. Here are some statistics about social media that you may not already know:
Approximately 4.14 billion people use social media on a regular basis
The average social media user has around 8 social accounts
2/3 of employees use social media to communicate with their co-workers
Social ad spend has increased by 30% in 2020
50% of young consumers (ages 16-24) research products on social media before making a purchase
Close to 70% of marketers use social media to increase brand awareness
If you’re not already active on social media, it’s time to begin building your brand online. While many of these social networks have been around for a long time, it’s not too late to get started.
How to take your social media strategy to the next level
Now that you have a better understanding of what social media marketing is, let’s get started with ways you can improve your social media strategy. All of the tips below can be effectively by you or anyone on your team who assists in your company’s online marketing efforts.
Optimize and update your website
When was the last time you updated your website? If you haven’t already done so, it’s time to review your website and check for the following items:
Review your contact information for accuracy
Review your contact forms to see if they work properly
Update outdated information and landing pages
Once you’ve done the steps above, start working on fresh content for your website. This includes adding current information and adding new blog posts. Original, quality content is a great way to set your brand apart and prove to be a reliable source of information for your target audience.
Invest in original content
Creating your own content is one of the best things you can do to establish yourself as a credible brand. By regularly generating original content, you put yourself in position to become an industry expert. Here are a handful of different types of content you can create:
Blog posts
Podcasts
Infographics
Instructional videos
TikTok videos
While it will take some investment on your part, a stream of regular content will help you establish a stronger online presence. You’ll also always have content to share across all of your social media channels.
Create a sustainable posting schedule and stick to it
Once you gain momentum by following the tip above regarding the need to invest in original content, work on a sustainable social media schedule. This social media marketing schedule can be quickly set up with a social media scheduling tool of your choice. Below are different social media scheduling tools for your consideration:
There are many social media scheduling tools out there but the four platforms above should be able to help you get started in your journey for the right tool. Each scheduling tool has its pros and cons. Take some time to do you research to find the best social media scheduling tool for your brand!
You’re welcome to schedule posts 3x a week, daily, or more depending on what works best for you. The key is sustainably. Focus on building a consistent schedule you can stick to throughout the year and adjust as needed.
Develop and implement a customer service system
Now that you’ve improved your social media strategy, it’s to work on your customer service system. Create a game plan to respond to all of your comments, direct messages, and reviews. Staying on top of all the communication between current and potential customers helps you achieve different benefits. Some of these benefits include a more positive brand image, a stronger brand community, and more positive reviews.
What are your next steps?
Are you in need of content marketing or social media in Utah? Whether you need help with social media marketing in Utah county or Salt Lake county, we have you covered. If you’re ready to chat over the phone, let us know using this link: https://calendly.com/joshjamias/15min
We look forward to hearing from you and answering any questions you have about online marketing for your business.