Social media marketing can feel absolutely exhausting and overwhelming at times. This is especially true if you’re not aware of the resources and tips at your disposal. Without the right strategies and tools, social media marketing can become an absolute time suck.
Before we go over five ways you can save time doing social media marketing, let’s cover what social media marketing is. Why? Not everyone knows what it is!
What is social media marketing?
Social media marketing is the use of social channels/platforms such as Facebook, Instagram, Pinterest, and TikTok to promote goods and services to increase revenue. One of the reasons why social media marketing is effective is it gives consumers a non-commital path to learning more about what your business has to offer.
People can read quick posts, watch videos, read infographics, and more through social media for free to be educated about what they want to buy.
5 ways to save time doing social media marketing
As mentioned earlier, social media marketing can be time-intensive. If you’re not careful, it can dominate your daily schedule. Follow these tips and you’ll be able to reclaim your day and more:
Use a social media scheduler: Tools like Meta Business Suite, Later.com, and Hootsuite can become your most empowering tool. These social media tools allow you to save time by scheduling out content in advance so you don’t have to manually publish anything.
Batch content creation: Don’t create content haphazardly. Set aside time twice a month to create your content. This will allow you to be more strategic and operate in a smoother workflow.
Set aside time each week to gather and analyze data: You’ll be able to make better decisions when you gather and analyze your data every week. Making this a part of your weekly schedule helps you pivot quickly and respond to trends as needed.
Outsource when possible: Hiring out aspects of your social media marketing will save you a lot of time. Begin by outsourcing social media responsibilities that take a lot of your time and don’t make use of your strengths if you don’t have the skills. Some social media responsibilities that tend to be outsourced are content creation, customer services, and paid ads.
Research new strategies each week: Stop relying on what your niece or grandson told you is the latest development on social media unless they make a living off of social media. We recommend sources like Social Media Today and the Later blog to stay on top of trends, strategies, and more.
Now that you have read the tips above, it’s time to put them to work! It may seem overwhelming to start but it’s in your best interest to move forward. What steps will you take to improve your social media game?