What is TikTok? It is a social media app used for creating and sharing short videos. It has become one of the fastest-growing social media platforms to date. The platform already has over 1 billion users in less than six years. If your brand’s target audience is between the ages of 13 to 60 you should join. TikTok encourages users, known as “creators”, to share their passions and creativity through video and has become a key competitor with YouTube, Instagram, and Facebook. Videos on TikTok are focused on creativity and entertainment rather than a lifestyle platform. Creators enjoy making videos through TikTok because they are so easy to produce.
Thousands of businesses are using TikTok as a marketing tool to reach their target audience. Here are 10 statistics about TikTok to help you as you build your brand on the platform:
10 facts about TikTok you can use
TikTok has over 80 million monthly active users in the United States. 60% are female, 40% are male.
TikTok users spend approximately 52 minutes per day on the app
TikTok runs a platform called TikTok Creator Marketplace that helps brands connect with over 100 thousand creator TikTok profiles. Brands can search, discover and collaborate with creators whose audiences best fit their target market.
Partnering with TikTok creators boosts viewing rates of TikTok ads by 193%. Survey data shows that 62% of TikTok users agree that using creators is the best way for brands to connect with target audiences.
The maximum video length on TikTok is 10 minutes. This was increased from 3 minutes in 2021 and 1 minute in 2018.
Engage and be a part of the TikTok community. TikTok released 2022 data that 73% of users feel a deeper connection with brands whom they interact with on TikTok, compared to other social media platforms.
Engagement on TikTok is wildly more successful than on other social media platforms. One case study shows that Jennifer Lopez posted the same video on Twitter and TikTok. Her video on Twitter had 2 million views (with 45 million followers). Whereas, the same video on TikTok had 71 million views (with only 5 million followers)!
TikTok is paying influencers $500 to join the app and create videos. It is proving to be successful and leading to major growth for the platform.
Are you new to the app? TikTok has just begun offering ad credits for new brands advertising on the platform.
There are no long-term commitments to advertising campaigns on TikTok. These campaigns start at $50/day. This page on TikTok’s site will help you learn more about launching an advertising campaign.
Opportunities on TikTok for small brands
TikTok is making efforts to help small businesses be successful. The first step to success is to begin a TikTok Business Account that includes tools, extra features, data analytics, and access to TikTok’s content management platform and Commercial Music Library.
TikTok has many partnerships that help advertising and video creation be a positive experience for small business owners. TikTok and Shopify have a partnership that allows for shoppable TikTok ads that direct you seamlessly to your Shopify website. TikTok Ads Manager is a self-serving advertising platform that includes video templates, and partnerships with Vimeo and Canva to create your content.
There is a history at TikTok of providing educational and financial aid opportunities for small businesses to grow on their platform. One of their current initiatives, “Small Wins”, highlights small businesses’ successes from around the world. It demonstrates how they found their success, and educates on how to make your “small wins” into big wins on TikTok. It is inspiring, informative, and motivating! In the past several years, they have launched education workshops, grants, and ad credits to support small businesses.
TikTok is a rapidly growing social media platform that is transforming business marketing online. Your brand can connect with other brands you would not find through other social media platforms- it is truly a global platform. There are various marketing tools, and educational and financial aid opportunities that TikTok provides to guide you to success. Being a creator is meant to be simple, easy, and fun. TikTok can be a great addition to your marketing toolbelt!
Not sure where to begin with TikTok marketing for your business?
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