4 simple things you can do to increase your LinkedIn visibility

LinkedIn is one of the top platforms to strengthen your personal professional brand and B2B connections. It’s a social network purely focused on business unlike other platforms like Instagram, Facebook, and YouTube. People around the world use LinkedIn in a variety of ways such as:

• Applying to jobs

• Hiring new employees

• Finding decision-makers to close B2B deals

• Discovering strategic partners

• Meeting mentors

Individuals using LinkedIn tend to not use the platform for entertainment but rather to look for ways to further career opportunities, scale businesses, and stay visible to other brands. The focus of this article will be on improving your personal brand on LinkedIn. You’ll receive several tips that will help you increase metrics such as engagement with your posts and profile visits.

Use these 4 tips to increase your LinkedIn visibility

Below are a handful of tips focused on helping you be more influential on LinkedIn through your personal brand. Each pointer is free for you to do and won’t require you needing to hire someone to help you make it happen.

1. Update your LinkedIn profile: When was the last time you updated your LinkedIn profile? Is your work history accurate? Have you added your accomplishments to each section of the jobs you’ve worked in the past? Help your profile visitors understand how you can create value by sharing what you’ve done throughout your career. You’ll also want to make sure your work dates are accurate at each job to paint a better picture of your work history. Here’s a link that will help you with editing your LinkedIn profile: https://bit.ly/3igNcVx

2. Create and publish posts: It doesn’t cost you anything to create LinkedIn posts from your personal profile! You can share posts on a variety of topics to help people understand who you are and what you can do for them. These topics can include the following but aren’t limited to:

   • Trends in your industry

   • Lessons learned from your first job

   • Shoutout to a mentor/co-worker/manager

   • Share quotes from your favorite business books

   • A pic/video featuring one of your hobbies

3. Be social by responding to comments and messages: One of the best ways to grow a loyal following is to show that you’re listening to people. Whether they want to buy from you, support you on LinkedIn, or simply want to learn more about you, people will engage with your content. They’ll try to send you messages to connect. You can invest in them by responding to your comments and messages. It’s an easy way to show that you care!

4. Meet connections in real life: After you’ve been investing in your LinkedIn community, start setting up meetings with your connections! This can be as easy as going out to lunch, grabbing coffee, or even meeting at a conference. Having these in-person meetings will help you significantly strengthen your network since real face-to-face connections quickly help you develop trust with others. Even if it’s just to say and there are no clear business opportunities, don’t hesitate to connect in real life.

The tips shared above are all doable and can help you become more influential on LinkedIn. You’ll quickly see more business opportunities develop. You can even find more people to connect with over shared interests like your favorite hobbies. Remember that consistent effort over time on LinkedIn will pay off. You won’t know what works for your personal brand until you regularly post on the platform.

Do you have any questions about LinkedIn for your personal brand? Let us know by filling out the form below!

3 ways to get more people to your LinkedIn profile and build your personal brand

LinkedIn can be one of the best places to build your personal brand due to how easy it is to engage with others and share information. You can quickly post your latest professional updates and thoughts on business. It can be anything from sharing links to videos to infographics.

With time, you can promote your personal brand and become a subject matter authority. You’ll expand your reach and influence as long as you’re providing value for others. Below are three quick tips that will help you build your personal brand on the world’s most popular business platform:

1. Post often: It’s important to regularly share content on LinkedIn. Don’t be afraid to contribute to trending hashtag conversations by creating your own posts. Here are some ideas of post content you can share:

   1. Favorite quotes from a business book you’re reading

   2. Recent business wins like a new partnership or achieving a revenue goal

   3. A picture of a hobby you love to give people a better idea of who you are

   4. A failure you experienced and what you’re learning from it

   The four ideas above are just suggestions of what you can share as a post on LinkedIn. Feel free to test out which types of posts gain the most traction for your personal brand. It’ll take some time to get meaningful data so be patient. Be sure to include relevant hashtags in your posts since hashtags are an effective way for people to find specific types of content.

2. Comment on the posts of others: This is one of the best ways to connect with others in the LinkedIn community and show that you care. By commenting on the posts of others, you can quickly figure out who cares about what you have to say. You can also find new thought leaders who help you achieve your personal goals and business goals. Commenting regularly on the posts of others also attracts more people to your LinkedIn profile which also helps you increase your presence on LinkedIn.

   Make it a goal to comment on at least 30 posts each week. This should be the bare minimum. If you’re wanting to actual acquire new sales leads and gain real visibility, multiply your efforts by three or four. It takes time to put in the work. These interactions are more effective than cold emails and cold phone calls because people who post on LinkedIn want the engagement.

   Here are a few tips to keep in mind when you comment on the posts of others:

   1. Don’t be spammy. Don’t be that person who just leaves their contact information everywhere hoping someone will bite. Focus on the individual’s post and how you can add to the conversation.

   2. Provide genuine responses. Resist the urge to only leave an emoji. Try to comment with at least 3-5 words. It’ll cause you to think more about what you want to say and it shows that you took the time to share your thoughts.

   3. If they’re interested hearing more about what you have to say, they will reply or send you a direct message.

3. Follow-up and make real connections: Despite the issue of spammers on LinkedIn, there’s also the real opportunity to get to know actual people. If someone asks you for your contact information, respond and connect! If another person on LinkedIn messages you and wants to go out to lunch, make it happen! Internet networking is one thing but the level of connections that happen in-person tend to be more meaningful.

Now that you have these tips, put them to work for you! Consistent work over time on LinkedIn will help you generate more sales opportunities and get more people to know about your personal. Do you have any questions about growing your LinkedIn presence? Let us know in the contact form below.

What should you be sharing and posting on your personal LinkedIn feed?

LinkedIn is one of the best platforms for organic engagement and building your personal brand. The professional networking platform makes it easy for you to share content you’ve created and engage with other posts you’ve found value in. It’s also simple to talk to other people and engage with their content quickly.

While that sounds great and all, if you don’t know how to get the ball rolling and gain momentum on LinkedIn, it can be frustrating. This blog post is designed to help you know what type of mindset you should have on LinkedIn and how to provide value for your community.

How do I know what I should be sharing on LinkedIn?

This is a common question we receive nearly on a weekly basis. Knowing what to share on LinkedIn can feel overwhelming if you don’t know where to start. Here’s the question you need to ask yourself which will be what guides you in creating your content: Which problems are people paying my business to solve?

As long as you’re focused on helping your target audience solve the problems you’re best at solving, you’re on the right track. Here are a few examples of problems people are dealing with and the businesses positioned to help them solve those problems:

• You’re having a hard time filing business taxes -> Tax accounting firm

• You’re having a tough time losing weight -> Nutritionist

• You need help driving traffic to your website -> SEO agency

For just about every struggle you could possibly have, there’s a business somewhere out there providing a solution. By sharing freely sharing your knowledge and expertise, you help potential customers and clients understand how you can best help them. You’ll be able to build your brand and increase trust between you and the people who follow you by focusing on them and their needs.

Start by creating a list of questions you consistently receive

You’ve already identified the major problems you help people solve. How do you break up that main issue into multiple piece of content? One approach you can take is to create your first 10 posts by answering the top 10 most common questions you’re asked. Here are a handful of examples of questions you might be receiving depending on the business you’re in:

• Auto repair shop:

  • How long does it take to repair a broken windshield?

  • What are some maintenance tips I can follow to keep my car in great shape?

  • How often should I change my car’s oil?

• Financial advisor

  • What are my retirement plan options if I’m self-employed?

  • Should I create a trust for my children?

  • Do you recommend investing in mutual funds?

• Real estate agent

  • What are the pros and cons of building a new house?

  • Is refinancing my home a good thing or a bad thing?

  • How do I get pre-approved for a mortgage?

• SEO agency:

  • How often should I update my website?

  • Where can I find keywords to target?

  • Is $500/month enough ad spend to get more business?

Take the questions you receive and address them 1-2 times a week at the minimum. You’ll position yourself as an expert by proving to be a reliable resource.

Now that we’ve covered the mindset you need to have and topics to post about, let’s talk about a few tactical things you need to do starting with hashtags.

Put hashtags to work for you

Hashtags are a powerful tool you can use in LinkedIn. You can easily search for trending content via hashtags on LinkedIn which will help you find out what people are talking about in your industry. For example, we can easily stay up to date with the latest trending posts about social media marketing with #socialmediamarketing on LinkedIn. The same goes for relevant hashtags in any industry you might be in from financial planning to web development.

Be sure to add at least 2-3 hashtags whenever you post on LinkedIn. It’ll help you expand your reach and also help people in need of your services/products easily find your content. Always stick to using hashtags that are directly related to your post and the industry.

Reply to comments

It takes more effort to comment on a LinkedIn than it does to react to a post. People who take time out to comment on what you’ve shared are showing that they care and are interested in what you have to say. Always respond to the comments you receive. It’s proof that you’re listening and are grateful for their willingness to engage with you on LinkedIn. The more conversations that happen on your post, the more your post will be seen by people outside of your immediate network which is a great thing!

Engage with other people’s posts

We can’t stress enough times the importance of being social on social media. Spend time engaging with people’s posts on LinkedIn. Don’t post and expect other people to like and comment on your posts if you’re not doing the same. Below are a few goals you can follow weekly or even daily depending on what you are willing to do and have time for:

• Comment on 5 posts with hashtags directly related to the industry you’re in

• Give 1 recommendation to someone you’ve managed or reported to

• Comment on 3 posts from people who are 1st-degree connections on LinkedIn

You can take the goals listed above and modify them according your needs. The key with getting more engagement on your posts is consistency in your engagement with the posts of others on LinkedIn.

Follow these tips every week for at least 5 weeks. You’ll see a noticeable increase in overall engagement as well as an increase in the number of people checking out your LinkedIn profile to learn more about you. It’ll time to build some momentum so don’t give up.

Do you have any questions about building your personal brand on LinkedIn? Let us know in the comments below!