LinkedIn can be one of the best places to build your personal brand due to how easy it is to engage with others and share information. You can quickly post your latest professional updates and thoughts on business. It can be anything from sharing links to videos to infographics.
With time, you can promote your personal brand and become a subject matter authority. You’ll expand your reach and influence as long as you’re providing value for others. Below are three quick tips that will help you build your personal brand on the world’s most popular business platform:
Post often: It’s important to regularly share content on LinkedIn. Don’t be afraid to contribute to trending hashtag conversations by creating your own posts. Here are some ideas of post content you can share:
Favorite quotes from a business book you’re reading
Recent business wins like a new partnership or achieving a revenue goal
A picture of a hobby you love to give people a better idea of who you are
A failure you experienced and what you’re learning from it
The four ideas above are just suggestions of what you can share as a post on LinkedIn. Feel free to test out which types of posts gain the most traction for your personal brand. It’ll take some time to get meaningful data so be patient. Be sure to include relevant hashtags in your posts since hashtags are an effective way for people to find specific types of content.
Comment on the posts of others: This is one of the best ways to connect with others in the LinkedIn community and show that you care. By commenting on the posts of others, you can quickly figure out who cares about what you have to say. You can also find new thought leaders who help you achieve your personal goals and business goals. Commenting regularly on the posts of others also attracts more people to your LinkedIn profile which also helps you increase your presence on LinkedIn.
Make it a goal to comment on at least 30 posts each week. This should be the bare minimum. If you’re wanting to actual acquire new sales leads and gain real visibility, multiply your efforts by three or four. It takes time to put in the work. These interactions are more effective than cold emails and cold phone calls because people who post on LinkedIn want the engagement.
Here are a few tips to keep in mind when you comment on the posts of others:
Don’t be spammy. Don’t be that person who just leaves their contact information everywhere hoping someone will bite. Focus on the individual’s post and how you can add to the conversation.
Provide genuine responses. Resist the urge to only leave an emoji. Try to comment with at least 3-5 words. It’ll cause you to think more about what you want to say and it shows that you took the time to share your thoughts.
If they’re interested hearing more about what you have to say, they will reply or send you a direct message.
Follow-up and make real connections: Despite the issue of spammers on LinkedIn, there’s also the real opportunity to get to know actual people. If someone asks you for your contact information, respond and connect! If another person on LinkedIn messages you and wants to go out to lunch, make it happen! Internet networking is one thing but the level of connections that happen in-person tend to be more meaningful.
Now that you have these tips, put them to work for you! Consistent work over time on LinkedIn will help you generate more sales opportunities and get more people to know about your personal. Do you have any questions about growing your LinkedIn presence? Let us know in the contact form below.