The power of collaboration in social media marketing can be easy to ignore. It may not feel worth the effort if you’re already committing time and resources to organic social efforts and paid ads. After all, you’re already busy trying to do everything from take photos of your business to planning out your posts for the next month.
Collaboration is powerful because it expands your reach by getting your brand out in front of other people who already support similar companies. Partnerships help you boost your engagement since you’re tagging other accounts in your posts. You’re also getting tagged in the posts of other accounts which helps drive traffic your social profiles for your brand.
Now let’s get into how to find other brands you can work with.
How to find brands to team up with
Synergy matters when you’re finding brands to work with. You’ll want to clarify expectations and what each brand hopes to gain from a collaboration. Work with brands who serve similar target audiences. Here are a few examples of different businesses and the companies they can team up with:
Nutritional supplement company
Personal trainers
Life coaches
Fitness studios
Real estate agent
Mortgage lenders
Financial advisors
Property management companies
Children’s clothing company
Mommy bloggers
Children’s toy company
Family photographers
Brazilian Jiu Jitsu gym
Yoga studios
Nutritionists
Physical therapists
E-commerce copywriter
SEO companies
Graphic designers
Product photographers
As you can see, there are many different collaborations that are possible when you take some time think about who you can partner with. Let’s talk about the first example listed which is the nutritional supplement company.
People who are consuming nutritional supplements most likely want to live healthier lives. They want to increase their energy levels and make progress in whatever their athletic pursuits might be. These pursuits can be anything from weight lighting to triathlons to martial arts. Teaming up with personal trainer can be a great fit since personal trainers are dedicating to helping their clients live healthier, more fulfilling lives. Their target audiences have similar goals and objectives.
How to collaborate
Now that you have a better idea of how to find brands you can work with, here are some ideas on how to actually collaborate:
Giveaway: One of the most popular ways for you to team up with a company is to run a giveaway. You can do everything from running a drawing on social media to doing a photo contest. Be sure to tag the brands you’re working with in your social posts and that they post about the giveaway as well. It’ll help you expand your reach and get your brand in front of other people.
Product shoot: Another way to partner with other brands is to do a joint photo shoot. This is a great way for you to also have more content to use for your own marketing purposes. You’ll have photos you can use in a variety of ways from marketing emails to Instagram posts.
Event/Party: Do you want to get a lot of people talking about your business at one time? Putting together a joint event with other brands that compliment your brand can generate a lot of buzz. You will receive a lot of coverage and attention thanks to people having a positive experience with your products/services.
Do what works best for you and your current situation. It’ll take time and effort to set up but you’ll be able to expand your reach and total brand exposure.
Clarify expectations
Unfortunately, there’s always a chance for collaborations to not work out as expected. Always clarify expectations before going through with a collaboration so you can ensure everything works out as smoothly as possible. It’ll help you work out a deal that helps everyone grow their brand from the partnership. Specify details like the total value of the brand collaborations, deadlines, and other important information.
Make it happen!
Now that you have more information on how to increase brand awareness through a collaboration, make it happen! You’ll be able to reach more people you wouldn’t have while creating more opportunities to increase revenue.
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