Giveaways are a great way to increase brand awareness and strengthen your relationship with your fans. These tips will help you realize how easy it is to run a giveaway:
1. Identify what you're giving away: What you choose to give away depends on your business. If you run a nail spa, you can give away a free pedicure. Do you do social media marketing for an enterprise-level software company? Offer three months free to a prospective client as a giveaway prize.
2. Identify what platform you'll use: How will you let your target audience know you're running a giveaway? You have a variety of options from Facebook to Instagram. You could even run a giveaway through your newsletter.
3. Pick a start and end date: You get to decide how long the giveaway lasts. It could be for one business day or three business days. Depending on what you're giving away and what platform you're running the giveaway on, you could even run your giveaway for five hours.
4. Pick a winner: The first step to choosing a winner is waiting until your giveaway is over. There two basic ways to pick a winner. One way is using a random number generator to decide on a winner based on the numerical order of who entered the giveaway. The other way is selecting someone with the potential to become a brand ambassador. You can do this by picking someone with a high number of followers and engagement compared to the rest of the giveaway entrants.
5. Deliver the prize: How will you ensure your winner receives his/her prize? If you're giving away a product, find out the winner's mailing address and ship out the prize. If you're giving away a service, have your winner show up to your business location and claim the prize in-person. Always deliver on your promise.
When will you run your giveaway? Do you have any giveaway success stories? Share with us in the comments below!