Social media marketing isn’t going away any time soon! In fact, social media marketing has proven to be one of the best ways for brands to grow. These modern platforms make it more effective for you to get your business in front of your audience and connect with them. The goal of this Jamias Creative blog post is to help you optimize your social media accounts so you can receive the best ROI possible.
Before we cover a handful of ways for you to optimize your social presence, we’ll go over what social media marketing is.
What is social media marketing?
Social media marketing is the use of platforms like Facebook and TikTok to increase brand awareness and sales for your business. Years ago, the best way to get in front of consumers was through the use of media like newspapers and TV. More consumers are involved in the digital space. They rely on the internet to do everything from shopping for products to finding entertainment.
If you’re not already active on social media, it’s time you get the ball rolling. As a business owner, it’s your responsibility to drive revenue and set up your business so it can thrive. A huge part of that is being active where your consumers are active. That place of activity is the world of social media.
Are you at a loss as to how to get started with social media marketing for your business? Use this link to schedule a 15-minute phone call with a member of our team: https://calendly.com/joshjamias/15min
Optimize your social media presence with these 7 tips
Now that you have a better idea what social media marketing is, let’s cover the information that got your attention in the first place. Each of the 7 tips below are for your benefit and up to you to implement in your marketing strategy. Test them out and put them to work for your brand.
Complete your About section/bio: To increase your discoverability on social media, you need to fill out of the information in your profile. It’ll help people easily find you and understand what you’re all about. Something we offer at Jamias Creative are free social media audits. Approximately 10% of all brands we review are missing critical information in their About section. Some brands don’t have any information in their bios at all.
Create and stick to a posting schedule: You can’t find out which types of content works if you’re not posting regularly. You also can’t know how you need to adjust your social media strategy without the data that you receive from a posting schedule. As you acquire quality data, you’ll be able to further optimize your social media presence for better results.
Research hashtags and use them: Hashtags help you gain more visibility. Choose hashtags that are tied to your industry. You’re more likely to show up in feed recommendations for people who can benefit from your products/services. Feel free to try out different sets of hashtags to see what works best for your social posts.
Use high-quality profile pics: Not only should you use high-quality profile pics but you should also use the same logo for all of your accounts. This will make it easier for people who discover your brand to recognize you. You’ll also be taken seriously by using quality images and be perceived as a quality brand that knows what it’s doing. Do this for all of your platforms from Instagram to Twitter.
Link your social accounts to your website: This is an absolute must. You can’t expect your target audience to continue their buying journey if they don’t know where to go in order to buy from you. It’s important that you also double-check to see the links you’re using works. Always test the connection between your social accounts and your website. You don’t want to miss out on sales just because you’re using broken links!
Use the right keywords for your business: It’s important that you take the time to research not just what people are searching for when it comes to your brand. It’s also important that you understand how people are are searching for what you’re offering. Like hashtags, having the right keywords in place makes you more visible and gives you the exposure you need to increase brand awareness and sales. Utilizing keywords is the long game but it’ll provide the results that your brand needs over time.
Collaborate with other brands: There’s a proverb that goes something like “If you want to go fast, go alone. If you want to go far, go with others”. The same holds true for social media marketing. You can generate more results with the right partnerships. Collaboration is effective because you’re working with businesses who have the same target audience as you but don’t compete in the same industry. You’ll receive more engagement because other brands are mentioning you which helps you receive more web traffic.
As you work to optimize your social media presence, you will begin to reap the rewards that come from putting in the work. Steps 1-7 will increase your brand awareness, online engagement, sales, and more.
Got questions about social media marketing for your business? You can set up a call by filling out the form below. We’re looking forward to hearing from you and learning more about your brand!