From installing a new toilet to setting up water softener systems, you can do it all. You do an excellent job helping people with all of their plumbing needs. In order for you to increase your clientele, it’s vital that you grow your online presence. This can be done by investing in content marketing for your plumbing company.
What is content marketing?
Sharing content that helps your clients solve the problems you’re best at solving through media like blog posts, infographics, marketing videos, and emails is content marketing. With a content marketing strategy in place, you will always be providing value for your target audience through different marketing channels such as Facebook and your website. Here are a few content marketing stats for you to be aware of:
47% of customers consume 3-5 pieces of content before talking to a sales rep
You can generate 3x as many leads with content marketing
It costs 62% less to generate leads when compared to outbound marketing
Sales conversion rates are close to 6x higher for buyers who consume a brand’s content
If you don’t have a better idea of what content marketing can do for your company after reading this section, book a time for a call. You can use this link to ask any questions you have about content marketing for your business: https://calendly.com/joshjamias/15min
Below are 31 topics you can use for your blog to generate more leads and increase sales. Remember that you can repurpose these blog post topics in other ways like Instagram Live videos and TikTok videos.
31 blog post ideas for your plumbing company
How to prevent a clogged toilet
How to properly clean your kitchen sink
3 ways hiring a plumber makes your life easier
What’s the difference between tankless water heaters and standard water heaters?
4 questions you should ask when choosing a plumbing company for your business
What’s the difference between a water purifier and a water filter?
3 most common causes of household water leaks
How often should you clean your drains?
Here’s how to know if you need a new water heater
When should you upgrade your home’s plumbing?
How to tell if you have mold in your home
3 things you need to do before the start of winter
4 ways to conserve water and reduce your water bill
Here are 5 signs you should hire a plumber
How to deal with clogged drains
How to problem-shoot your water heater not working
What happens during a plumbing inspection?
3 things you can do to prevent smelly drains
3 ways you can improve your bathroom
How much does it cost to add a full bathroom to my basement?
10 maintenance tips every homeowner needs to know
What does it mean if a plumber is licensed and insured?
3 plumbing upgrades you can make to improve your quality of life
How to maintain your plumbing system as a landlord
6 questions you should ask when you’re searching for the right plumber for your home
How to deal with slow drains
What’s a sump pump and what does it do for your home?
Here’s how a professional plumber can help you with your remodeling
How often should you inspect your home’s plumbing?
How to troubleshoot your garbage disposal
What’s the difference between a water filter and a water softener?
All of the topics above are free for you to use for your plumbing business! Remember that you’re the expert and your customers trust your abilities to help them have the peace of mind they deserve. Focus on treating your blog content as a reliable source of information for your customers. It’ll help you grow your online presence and generate new leads.
Do you have any specific questions about how to create content for your business? Set up a 15-minute call with Josh using this link: https://calendly.com/joshjamias/15min