If you’re reading this, chances are that you have a company blog. You’ve possibly worked on it off and on wondering how it can help you get more business. Maintaining an active company blog is one of the best ways to generate new leads, invest in a more educated customer base, increase brand awareness, and grow your total sales.
What are the benefits of a company blog?
Having a blog for your brand sets you up with multiple opportunities to reap the benefits that will help your business be at its best. Here are 5 benefits you’re in position to experience with a well-maintained company blog:
Lower lead generation costs
Increase web traffic
Achieve your SEO goals
Give customers a reason to keep coming back
Become a thought-leader in your industry
If you need help getting your blog started, set up a call with us using this link: https://calendly.com/joshjamias/15min. We’ll answer any quick questions you have and help you start moving your brand in the right direction.
How to improve your company blog ROI
Now that you have a better idea of the benefits you can receive from your company blog, here’s how to generate more sales! Ultimately, everything comes down to revenue. You can’t be in business if you don’t have cash flow. With that being said, here’s how you can get a better ROI than you’re currently receiving from your blog.
Create new posts consistently: Whether it’s once a month or once a week, keep showing up. There are different reasons why this needs to happen. One of the reasons being that it’s important to become a reliable source of information for your target audience. Another reason is Google rewards sites who produce original, informational content. As you do this, you’ll increase web traffic and receive more sales leads.
Distribute your content: Want even more web traffic? Start sharing your content on your different marketing channels. This includes your Facebook Business Page, Twitter account, and email newsletters. The more you share, the more opportunities you provide your brand to engage with your target audience. Doing so insures that you’ll always have content to connect in the different ways your ideal customer consumes information that helps them solve their problems.
Repurpose your content: Do you have blog posts that are doing better than others? Start taking those top blog posts and using them to power other types content like the following:
Infographics
Facebook Live videos
Instagram Stories
Podcasts
You’ll be glad you put this tip to work since it’ll save you time. It’s not a guessing game as to whether or not the content will drive traffic. The blog data gives you the numbers you need to know which content truly works. You’ll also have more ways to reach people who can truly benefit from the products and services you provide.
Collaborate when possible: To widen your reach and increase the amount of referrals you receive, work with other brands! There’s no limit to the amount of positive impact you can have on your brand when you collaborate with the right partners. The key is to find businesses who have the same target audience as you but are in different industries. Here are a few examples to help you get a better idea of what we’re talking about:
Wedding photographers and wedding caterers
Commercial painters and commercial plumbers
SEO agencies and copywriters
Physical therapists and orthopedic surgeons
Social media marketers and fractional CMOs
These partnerships are an effective way to get guest posts started and more web traffic to generate sales. You’ll move farther along with your business as you work with strategic partners who complement your skillsets.
Analyze and improve: After posting consistently for at least 3 months, you’ll start to see trends and have a better idea of what works for your company blog. Pay attention to the types of posts that are the most effective for your brand. As you continue to write and produce content, focus on blog posts that answer the most common questions you receive and help people understand how you can solve their problems. Keep doing what works and test out new ideas to get the best results.
As you work on your company blog, you’ll be investing in your online presence. It’s all part of building a strong brand that can withstand the test of time and generates reliable revenue. Focus on implementing the 5 tips listed above to help your brand thrive as a result of the work you’re investing in your company blog!
Do you have questions about getting the best results possible from your company blog? Let us know by filling out the form below! We’ll get back to you and help get your content marketing strategy off the ground.