As one of the top social apps in the world, Instagram has a wealth of data it’s continually collecting from its more than 2 billion monthly active users. The Facebook-owned company has been on the forefront of trends in many industries from shopping to fashion. Instagram recently released its trend report for 2022. Here are some of the key predictions Instagram expects you to see in 2022.
Fashion & Beauty trends in 2022
Skincare in moderation is growing concern as more consumers are paying attention to what they put on their bodies. Roughly 33% of young people are increasing their education in “clean” makeup/skincare in 2022. Skincare products that are plant-based are selling more than before.
Shopping trends in 2022
A growing number of consumers are moving away from shopping in stores to make purchases of brand new products. Digital thrift stores will be more popular among teenagers and young adults who are focused on global sustainability and repurposing clothing. About 27% of teens and young adults expect a greater number of shopping opportunities through social media feeds and in-app features.
Music & Dance trends in 2022
Yep, dance challenges are here to stay! Roughly 33% of teens are looking forward to seeing more dance challenges in 2022. Music will have more visual components to them like visual album releases. About 1 in 4 young adults and teenagers expect to be able to live stream concerts in 2022.
Celebrities & Creators trends in 2022
Social media creators are now at the same level of influence and impact as A-list celebrities. According to Instagram, 4 out of 5 young people agree that social media/online celebrities have more influence on culture than traditional celebrities like Hollywood actors. Top creators have the ability to influence various factors in society such as buying behaviors and social views.
Career & Education trends in 2022
The next generation about to enter the workforce doesn’t view educational and career goals the same way previous generations have such as Boomers and Millennials. 90% of Gen-Z believe real world experiences are the best providers of education. Due to rising college costs, Gen-Z are researching alternative paths to earn an income.
Food trends in 2022
When compared to older generations, young people are learning how to cook and are even trying out intricate cooking techniques. More than 25% of teens/young adults are trying to do everything from baking bread to making interesting cakes. Instagram expects to see more content from teens and young adults doing everything from at-home mixology to creatively sourcing ingredients.
What does this mean for you as a business?
Understanding how consumer trends will evolve in 2022 will help you be in position to connect with your target audience and increase sales. It’s in your best interest to pivot your business so people can buy from you on your website and through social media feeds. Here are a few things to start doing if you haven’t begun:
Create organic content you can regularly share on social media
Find influencers to partner with to grow your Instagram presence and increase conversions
Reply to the engagement you receive on social media (i.e. comments, messages, reviews) to prove to your target audience that you listen and care
As you improve your online presence, your ability to connect with your clients will improve. You’ll have more chances to sell and take your business to new heights.
Got questions about improving your social presence in 2022? Use this link to schedule a 15-minute phone call: https://calendly.com/joshjamias/15min