Here are some of Instagram's predictions for 2022 trends

As one of the top social apps in the world, Instagram has a wealth of data it’s continually collecting from its more than 2 billion monthly active users. The Facebook-owned company has been on the forefront of trends in many industries from shopping to fashion. Instagram recently released its trend report for 2022. Here are some of the key predictions Instagram expects you to see in 2022.

Fashion & Beauty trends in 2022

Skincare in moderation is growing concern as more consumers are paying attention to what they put on their bodies. Roughly 33% of young people are increasing their education in “clean” makeup/skincare in 2022. Skincare products that are plant-based are selling more than before.

Shopping trends in 2022

A growing number of consumers are moving away from shopping in stores to make purchases of brand new products. Digital thrift stores will be more popular among teenagers and young adults who are focused on global sustainability and repurposing clothing. About 27% of teens and young adults expect a greater number of shopping opportunities through social media feeds and in-app features.

Music & Dance trends in 2022

Yep, dance challenges are here to stay! Roughly 33% of teens are looking forward to seeing more dance challenges in 2022. Music will have more visual components to them like visual album releases. About 1 in 4 young adults and teenagers expect to be able to live stream concerts in 2022.

Celebrities & Creators trends in 2022

Social media creators are now at the same level of influence and impact as A-list celebrities. According to Instagram, 4 out of 5 young people agree that social media/online celebrities have more influence on culture than traditional celebrities like Hollywood actors. Top creators have the ability to influence various factors in society such as buying behaviors and social views.

Career & Education trends in 2022

The next generation about to enter the workforce doesn’t view educational and career goals the same way previous generations have such as Boomers and Millennials. 90% of Gen-Z believe real world experiences are the best providers of education. Due to rising college costs, Gen-Z are researching alternative paths to earn an income.

Food trends in 2022

When compared to older generations, young people are learning how to cook and are even trying out intricate cooking techniques. More than 25% of teens/young adults are trying to do everything from baking bread to making interesting cakes. Instagram expects to see more content from teens and young adults doing everything from at-home mixology to creatively sourcing ingredients.

What does this mean for you as a business?

Understanding how consumer trends will evolve in 2022 will help you be in position to connect with your target audience and increase sales. It’s in your best interest to pivot your business so people can buy from you on your website and through social media feeds. Here are a few things to start doing if you haven’t begun:

• Create organic content you can regularly share on social media

• Find influencers to partner with to grow your Instagram presence and increase conversions

• Reply to the engagement you receive on social media (i.e. comments, messages, reviews) to prove to your target audience that you listen and care

As you improve your online presence, your ability to connect with your clients will improve. You’ll have more chances to sell and take your business to new heights.

Got questions about improving your social presence in 2022? Use this link to schedule a 15-minute phone call: https://calendly.com/joshjamias/15min

Here's why you need to stop sleeping on Pinterest

Pinterest is one of the most underutilized social media platforms. This is especially true for businesses who sell products such as home goods, fashion, and more. Since 2009, Pinterest has been making moves to help people around the world learn everything from new recipes to finding ways to decorate their wedding reception.

Pinterest stats you’re not familiar with

Let’s cover some Pinterest stats you’re not familiar with. These stats will help you gain a better understanding of how Pinterest is used and how using the platform can benefit you:

• Pinterest is among the top 20 social platforms in the world: Pinterest currently ranks as the 14th the largest platform. This ranking is based on total active users around the globe. Facebook and YouTube are at the top of the list.

• Global Pinterest revenue more than doubled in Q4 2020: Pinterest did $50M in revenue during Q4 of 2019 but earned $123M in Q4 of 2020. This demonstrates Pinterest’s ability to navigate tough times and find ways to connect with their users. You can also have confidence in your ability to reach consumers around the world through Pinterest.

• 60% of Pinners are women: Yes, the Pinterest community is still mostly women but that could be changing over time. The number of male users is growing at a faster rate as male Pinners grew by close to 50% in 2020.

• Gen Z user base is up by 40%: No, TikTok isn’t the only social platform that has the attention of the Gen Z population. Pinterest experienced the most growth from Gen Z users when compared other generations such as Baby Boomers and Millennials.

• Number of mobile Pinterest users has been above 80% since 2018: People who use Pinterest tend to browse on their smartphones. They tend not explore new brands on desktop. What this means for you is you need to make sure your website is optimized for mobile.

• Pinners start prepping for the holidays 9 months out: For a lot of Pinterest users, planning for the holidays can begin as early as April. If you make a lot of your revenue during Christmas time, it’s never too early in the year to share holiday related content. Be proactive so you can ride the Christmas shopping wave months ahead of time.

• More than 200M people are reached via Pinterest advertising: Paid ads reach on Pinterest recently increased by 6.2%. More countries are being included by Pinterest in its ads portfolio which means brands with an international appeal can benefit from running ads on the platform.

• 300% increase in weekly conversions on Pinterest: Isn’t that a great stat? People exploring products on Pinterest are more likely to make a purchase. If you have a great product, you’ll see great success in add-to-cart and checkout attribute conversions. It’s never been easier for customers to order what they want on Pinterest.

From greater brand awareness to higher conversion rates, Pinterest is not a platform to be slept on. Stop ignoring this social network if you’re not already using it. It’s great place to share what your business has to offer. You can quickly share how people can benefit from your high-quality products and give them inspiration on how they can find solutions to their problems.

Get started on Pinterest

There’s no need to feel overwhelmed when it comes to navigating Pinterest and getting some momentum. Start by spending 10-20 minutes a day on Pinterest for about a week. After you’ve spent some time experiencing Pinterest as a user, create your Pinterest account.

Create Boards focused on your target audience and how they use your product. Start re-pinning Pins that are mutually beneficial to what you have to offer. To be more strategic, schedule Pins to go live at a later date and time. You can easily plan out what you want to be shared and focus on other marketing tasks without having to worry about manually Pinning every day.

It’s important that you focus on Pinning consistently and increasing monthly views. Don’t get caught up in your follower count. Pinterest is a great way for you to generate more web traffic and increase total revenue.

Do you have questions on how to start using Pinterest for your brand? Let us know by filling out the form below!

Social media trends you need to be aware of for 2020

2019 has been quite the year for social media practitioners thanks to the algorithm changes on apps like Instagram and the growth in user base for apps like TikTok. It can feel overwhelming to try to keep up with all of the changes in social media. Despite this feeling, you can still increase sales and build your brand on social media by staying on top of the latest trends. We’ve compiled a handful of social media trends you need to be aware of for 2020. Sure, this isn’t the full list but don’t worry about it. Focus on the social media marketing trends in this blog post:

Rise in new social platforms

It can be easy to forget that Facebook was once a new social platform. Not everyone knew about Instagram when it first came out. As the user base of different social media platforms continues to grow, don’t be afraid to test out new social networks your target audience uses or may use. Doing your research will help you be ready for new growth opportunities. Some of these apps you may not have heard of yet include Telegram and Meet Up.

Messaging has never been more important

As apps like Facebook try to demonstrate a value for privacy, the value of messaging apps like Facebook Messenger and Instagram’s Threads will grow in popularity. It’s important that you respond to all messages you receive. Staying on top of all messages you receive will help you increase brand loyalty and improve your brand’s reputation.

Consistency still matters

A new year doesn’t mean the value of or need for consistent posting is put to an end. Whether you’re posting every day, twice a day, or three times a week, stick to your schedule. You can’t expect any organic reach or organic engagement if you don’t post to your social accounts. Quality content will give you the opportunity to earn the trust of new followers and customers. Always focus on providing value to give people a reason to keep coming back to your profiles whether it’s on Instagram or Twitter.

Social commerce will be a normal thing

The use of social media networks sell products and services only continues to grow. Social commerce is effective 58% of people say social media influences their purchasing decisions. There are several things you can do to increase your sales through social media marketing. One way to increase your social commerce opportunities is to optimize all of your content for mobile. This is because 45% of in-store consumers rely on mobile social platforms to inform them about purchasing decisions. Another way you can succeed with social commerce is respond to all reviews. Staying on top reviews will help you maintain a positive reputation.

Do you have any questions about how these social media trends affect your business? Email Josh at josh@jamiascreative.com!