Pinterest is one of the most underutilized social media platforms. This is especially true for businesses who sell products such as home goods, fashion, and more. Since 2009, Pinterest has been making moves to help people around the world learn everything from new recipes to finding ways to decorate their wedding reception.
Pinterest stats you’re not familiar with
Let’s cover some Pinterest stats you’re not familiar with. These stats will help you gain a better understanding of how Pinterest is used and how using the platform can benefit you:
Pinterest is among the top 20 social platforms in the world: Pinterest currently ranks as the 14th the largest platform. This ranking is based on total active users around the globe. Facebook and YouTube are at the top of the list.
Global Pinterest revenue more than doubled in Q4 2020: Pinterest did $50M in revenue during Q4 of 2019 but earned $123M in Q4 of 2020. This demonstrates Pinterest’s ability to navigate tough times and find ways to connect with their users. You can also have confidence in your ability to reach consumers around the world through Pinterest.
60% of Pinners are women: Yes, the Pinterest community is still mostly women but that could be changing over time. The number of male users is growing at a faster rate as male Pinners grew by close to 50% in 2020.
Gen Z user base is up by 40%: No, TikTok isn’t the only social platform that has the attention of the Gen Z population. Pinterest experienced the most growth from Gen Z users when compared other generations such as Baby Boomers and Millennials.
Number of mobile Pinterest users has been above 80% since 2018: People who use Pinterest tend to browse on their smartphones. They tend not explore new brands on desktop. What this means for you is you need to make sure your website is optimized for mobile.
Pinners start prepping for the holidays 9 months out: For a lot of Pinterest users, planning for the holidays can begin as early as April. If you make a lot of your revenue during Christmas time, it’s never too early in the year to share holiday related content. Be proactive so you can ride the Christmas shopping wave months ahead of time.
More than 200M people are reached via Pinterest advertising: Paid ads reach on Pinterest recently increased by 6.2%. More countries are being included by Pinterest in its ads portfolio which means brands with an international appeal can benefit from running ads on the platform.
300% increase in weekly conversions on Pinterest: Isn’t that a great stat? People exploring products on Pinterest are more likely to make a purchase. If you have a great product, you’ll see great success in add-to-cart and checkout attribute conversions. It’s never been easier for customers to order what they want on Pinterest.
From greater brand awareness to higher conversion rates, Pinterest is not a platform to be slept on. Stop ignoring this social network if you’re not already using it. It’s great place to share what your business has to offer. You can quickly share how people can benefit from your high-quality products and give them inspiration on how they can find solutions to their problems.
Get started on Pinterest
There’s no need to feel overwhelmed when it comes to navigating Pinterest and getting some momentum. Start by spending 10-20 minutes a day on Pinterest for about a week. After you’ve spent some time experiencing Pinterest as a user, create your Pinterest account.
Create Boards focused on your target audience and how they use your product. Start re-pinning Pins that are mutually beneficial to what you have to offer. To be more strategic, schedule Pins to go live at a later date and time. You can easily plan out what you want to be shared and focus on other marketing tasks without having to worry about manually Pinning every day.
It’s important that you focus on Pinning consistently and increasing monthly views. Don’t get caught up in your follower count. Pinterest is a great way for you to generate more web traffic and increase total revenue.
Do you have questions on how to start using Pinterest for your brand? Let us know by filling out the form below!