Created in March 2010, Pinterest is one of the busiest social platforms in the world. Pinterest is a growing platform with a great organic reach and enables businesses to distribute content to a global audience. You can't expect to maximize your social reach without putting Pinterest to work for you.
Here are four reasons why you're missing out on Pinterest if you're not already using it:
- Pinners are not opposed to you sharing promotional pieces: Every Pinterest user is expecting to see content marketing in action. After all, two-thirds of content engaged with on Pinterest is generated by businesses. Whether it's a how-to piece on how to use a new product or a recipe that uses organic ingredients, business content is expected and Pinners want it. Pinterest users don't view content created by businesses the same way you view a repetitive 30-second ad on YouTube you'd rather skip.
- Pinners have higher average incomes: The average Pinterest user tends to make more money than the average non-Pinner. Pinners tend to have more buying power than people who aren't active on Pinterest. Thirty-five percent of all Pinners have an income of more than $75,000. 50 percent of all millennial Pinners also have an income of more than $75,000. These demographics make it possible for companies high ticket items such as tech products to reach the ideal customer.
- Access to a global audience: Do you have a product that appeals to people all around the world? Pinterest is a great platform for connecting with anyone regardless of language or culture. The top desktop users by country include the United States, Brazil, India, and Russia. Your brand won't be limited to a small geographic region thanks to Pinterest. Unlike some other social platforms available, Pinterest has an easier time crossing borders both literally and culturally. Just be prepared to start shipping to other parts of the world you may have never heard of!
High level of activity: There are Pinners using Pinterest every single day of the year with approximately two million people posting pins. There are millions of pieces of content pinned each day on a variety of topics from DIY projects to travel tips. This high amount of content being shared and digested non-stop results in excellent organic reach and engagement. It's a great opportunity for any business drive blog traffic and increase online sales.
If you're not putting Pinterest to work for you, now is the time to start. Put in the time to create aesthetically pleasing boards. This time you invest will pay off in the future with growing organic traffic. You'll be able to expand your online reach and reach more potential customers.