If you’re reading this blog post, there’s a good chance you’re frustrated with your Facebook marketing results. Facebook organic reach is down for many businesses around the world. In fact, the average reach on Facebook was down by 2.2% by the end 2019. If your organic reach continues to drop significantly despite consistent efforts on Facebook, you might want to try out Pinterest.
The Pinterest platform can provide many benefits for your brand. Here are a handful of key reasons you should deliberately test Pinterest to increase sales and grow your online presence:
Pinners have a higher average income
Did you know that high-income households are more likely to use Pinterest than low-income households. In fact, most Pinterest users make more than $75,000 a year. Pinners also tend to have more formal education.
Pinterest is a powerful search engine
People typically don’t use Pinterest unless they’re looking to discover new products and services. Pinterest does a great job organizing information which has resulted in more than 2 billion searches every month. This means you can get great results on Pinterest by staying on top search engine optimization for all of your pins.
One of the reasons why Pinterest is becoming even more popular is Pinterest is the only social network to offer visual searches. About 62% of millennials and GenZers are wanting to search by image. It turns out that 600 million of Pinterest’s monthly searches are visual.
Pinterest makes it easy to shop and discover new products.
Pinterest is effective in driving organic traffic to your website
Pinterest tends to be a dependable way to get more people to your website. Pins you create can be 100 times more spreadable than your average tweet. According to some sources, each pin get you around 2 page visits and 6 page views. Pins also have a higher average life span (1 week) than Tweets (24 minutes) and Facebook posts (90 minutes).
Pinners discover new products on Pinterest
People who use Pinterest are on the platform to shop. They’re looking for a wide range things from home decor to workout products. It’s estimated that 84% of weekly users use Pinterest to make buying decisions. 83% of weekly Pinterest users buy products they’ve discovered on Pinterest. Pins are capable of generating 78 cents per pin depending on the business you are in.
Test out Pinterest for your business
If you’ve been putting in the work on a social media platform with no results to show for it, try a different one.
Now that you’ve learned more about the benefits of Pinterest, test it out for your business! We recommend pinning regularly for at least 2-3 months. Why? This gives you approximately 60-90 days of data to figure out if Pinterest is an effective way to build your brand and increase sales. Here’s a simple game plan you can use for your business:
Set aside at least one hour a week (i.e. 10 am every Monday) to pin at least 10 links from your company’s blog. Dedicating time to Pinterest will help you maintain consistency and ensure that you’re putting in the work. After all, you can’t try pinning once then give up saying that Pinterest doesn’t work for you.
During that hour re-pin content you’ve found on Pinterest to boards you’ve created. Re-pin content that complements what you have to offer. Here are a handful of businesses that can tag team content together:
A residential interior designer and a painting company
A yoga studio and a physical therapy practice
A nutritionist and a holistic medical practice
A men’s grooming accessories store and a men’s suit store
Track data each week. Pay attention to which pins you’ve been sharing are getting the most engagement and where your website traffic is coming from. Here’s how to access your Pinterest analytics: https://bit.ly/2WGLLmW
Now that you have simple game plan, start putting in the work to see if Pinterest is a more productive social media platform for you.
Have you been using Pinterest for your business? Let us know in the comments below!