Scaling your business is possible with social media marketing. In fact, social media marketing is one of the best ways to attract new customers. You don’t have to spend money on ads to increase sales. Here are five social media marketing tips you can use to grow your business without any ad spend.
Create a Facebook group and invite people to join
Facebook is revamping its app design by highlighting aspects like groups and private messaging. Having a Facebook group will help build your brand’s community by giving them a place to gather online. Groups are an effective way to engage with your company’s fans and help them solve problems your business is best at solving. For example, if you’re a live fish store, your Facebook group can be centered around fish keeping tips. If you sell rugby equipment, the group you host online can provide rugby training tips to help your customers get in the best physical shape possible.
Facebook is also in development of creating a messaging app across all their applications like WhatsApp and Instagram. This update could allow you to stay connected with all your groups on one platform and improve client relations easily.
Use video marketing to promote your brand via social media marketing
Many of your clients and consumers will respond more readily to your services when using video advertisement. 80% percent of all internet traffic, by 2020, will come from video. This means that getting in the game now by advertising with video will prepare your content for future clients. It will also be a great strategy to reach the potential clients that might be browsing YouTube right now. There are many other social media platforms that can be used for video advertisement like Facebook, Twitter, Instagram and others.
Schedule posts for social media
Whenever you want to share your brand with potential clients on social media you need to plan and schedule the posts. By using market research and platform specific plans your quality of posts will increase. That being said it is also important to consistently post on social media. If you lay out in your plan the frequency of posts, there will be a level of consistency conveyed to clients. You will also be less stressed when it comes to managing your time because you’re more organized with scheduling tools.
Use the social media platform your customers are using
All groups whether by age, political leaning or occupation tend to use certain platforms of social media. Your job as a business is to find the platforms that your clients are using and make that your main source for marketing. For example, Instagram is a great way to connect with your ideal customer if you’re a fashion brand. Instagram’s visual platform makes it easy to showcase your products.
By increasing your presence on platforms that house current clients you will be able to find new business and achieve your sales goals.
Control your brand equity
Brand equity is how your company is perceived by clients. If you use marketing effectively, you can influence and change the perspective of your clients to see your company as a source of valuable.
One of the ways you can improve your brand image on social media is by responding to all of the reviews you receive. Responding to reviews shows that you care and are willing to listen to your customers. The better you listen as part of your customer service, the more likely your brand will thrive.
For any questions about social media marketing for your brand, email Josh at josh@jamiascreative.com!