Learn How to Give Back To Your Customers (And Why it's Important)

Customers are the backbone of every business. Yes, you came up with the product, you came up with the name, you were the mastermind behind it all. But the most important person in your business is not you. No matter how great your product is, or how great YOU are, the customer is what made you a success, and s/he is ultimately the most important person. They believed in you and your product and put their money on the line for you. That's more than some of your own family can even say. For this reason, it's incredibly important for you to show your genuine appreciation for the love and support they show your business.

You might be asking why it would make a difference to thank your customers. Aside from it being the nice thing to do, It's actually an extremely simple and genius (and free) customer retention tool. The more a customer feels appreciated, the stronger their connection to your brand will become, making them staunch brand ambassadors. This also creates an air of personalization, which can give you a leg up on major corporations who treat their customers as statistics, creating a stellar customer experience. Showing your genuine appreciation for your customers may just give you the edge you need to grow your brand.

Now that we've talked about why it's important to give back to your customers, let's talk about a few ways you can put it into action:

  • Send a handwritten note: It may seem old fashioned, but you'd be surprised just how far an actual handwritten note can go. It's personal, and the effort you made to thank them individually will not go unnoticed.
  • Send gifts: If your budget allows, set aside some money to gift your most loyal customers. Learn about them, their goals, their families, their favorite color, everything you can! Send them a gift that you know they'll appreciate in some way. It doesn't have to be major, just enough to show you truly care about and listen to them.
  • Host customer appreciation events: People love to party. Host an event with relevant giveaways, activities and (of course) snacks. Show your customers a good time, and have a good time with them! 
  • Start a loyalty program: Set up a program that rewards customers for shopping with you. Once they buy a certain amount, or visit a certain amount, you reward them with freebies or special  discounts. It shows you want them back and appreciate them coming back!
  • Post on social media: Just a simple "Thank you for your service, we appreciate you," can go a long way. Create a meaningful post detailing your legitimate gratitude. The genuine feelings of thanks will make your customers feel happy and appreciated. Use social media to connect with your customers on a deeper level.

It's a simple process: Show your customers you love them, and they'll love you right back. In what ways have companies showed you appreciation? Let us know in the comments!

6 Tips On How To Use Facebook Messenger For Your Business

It's a no brainer to use Facebook for your business. You can reach a wider audience and receive great customer interaction. But have you looked a little bit deeper into using Facebook Messenger? Customers are beginning to look to messaging as a quick and easy way to receive answers from a company, so having an instant messaging platform to accommodate this will take your customer service/experience to the next level. Messenger offers many useful tools to help make this an easy set-up.

Here are 6 ways you can put Facebook Messenger to work for you:

1. Turning Messenger on: It may seem like a silly step, but you've gotta start with the basics! When on your Facebook Business page, simply head to the top right corner of your screen and click on "Settings."

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Once in settings, the first option in the left hand column should be "Messaging." If you click on it, a page with should pop up with your messaging settings. Make sure the "Prompt visitors to send messages" option is ON. And voila! You're open for messaging! 

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Make sure you turn it on only when you're ready to commit to messaging, because once a customer messages they expect an answer!

2. Turn on Instant Reply: Instant reply is a great way to let your customers know when they should expect to hear back from you. To turn this on you'll scroll down to the "Response Assistant" section in your Messaging settings and turn on "Send instant replies to anyone who messages your page." 

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Once it's turned on, there will be an option to change the message from the default setting to a message of your choosing!

3. Show your responsiveness: Facebook has a nifty little badge for business pages letting customers know how quickly a page usually responds to messages.

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It's extremely important to ALWAYS reply and to reply quickly, because that badge can be the first thing to help build rapport with your customer. You can choose your own response time, but make sure you're responding when you say you will! Otherwise, you can respond on your own time and let Facebook calculate when your customer should expect a reply.

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5. Turn on Away Messages: It is inevitable that there will be times when you or your customer service team will not be able to reply to a message as quickly as you usually do. That's where away messages steps in. Away Messages allows you to let your customer know how long you'll be away for and when they should expect a reply. It's very similar to Instant Reply, but the beautiful thing about Away Messages is you can keep your responsiveness rating. To use it, turn on the "Stay responsive when you can't get to your computer or phone" option in your Messaging settings.

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Just like Instant Reply, you can change the default message to a message of your choosing.

6. Make a greeting for your conversation: You can also create a greeting that people will see whenever they first open a conversation with you. This is a perfect tool to say hello to your customer while also letting them know anything you need or want them to know right off the bat. To turn the greeting on, flip the switch on "Show a Messenger greeting" in your Messaging settings.

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Hopefully this helps you get started on using Facebook Messenger for your business. It's a valuable tool to help take your customer service to the next level. What's your favorite feature of Facebook Messenger? Drop it in the comments below!