5 free social media marketing tips you can use to grow your business

Scaling your business is possible with social media marketing. In fact, social media marketing is one of the best ways to attract new customers. You don’t have to spend money on ads to increase sales. Here are five social media marketing tips you can use to grow your business without any ad spend.

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Create a Facebook group and invite people to join

Facebook is revamping its app design by highlighting aspects like groups and private messaging. Having a Facebook group will help build your brand’s community by giving them a place to gather online. Groups are an effective way to engage with your company’s fans and help them solve problems your business is best at solving. For example, if you’re a live fish store, your Facebook group can be centered around fish keeping tips. If you sell rugby equipment, the group you host online can provide rugby training tips to help your customers get in the best physical shape possible.

Facebook is also in development of creating a messaging app across all their applications like WhatsApp and Instagram. This update could allow you to stay connected with all your groups on one platform and improve client relations easily.

Use video marketing to promote your brand via social media marketing

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Many of your clients and consumers will respond more readily to your services when using video advertisement. 80% percent of all internet traffic, by 2020, will come from video. This means that getting in the game now by advertising with video will prepare your content for future clients. It will also be a great strategy to reach the potential clients that might be browsing YouTube right now. There are many other social media platforms that can be used for video advertisement like Facebook, Twitter, Instagram and others.

Schedule posts for social media

Whenever you want to share your brand with potential clients on social media you need to plan and schedule the posts. By using market research and platform specific plans your quality of posts will increase. That being said it is also important to consistently post on social media. If you lay out in your plan the frequency of posts, there will be a level of consistency conveyed to clients. You will also be less stressed when it comes to managing your time because you’re more organized with scheduling tools.

Use the social media platform your customers are using

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All groups whether by age, political leaning or occupation tend to use certain platforms of social media. Your job as a business is to find the platforms that your clients are using and make that your main source for marketing. For example, Instagram is a great way to connect with your ideal customer if you’re a fashion brand. Instagram’s visual platform makes it easy to showcase your products.

By increasing your presence on platforms that house current clients you will be able to find new business and achieve your sales goals.

Control your brand equity

Brand equity is how your company is perceived by clients. If you use marketing effectively, you can influence and change the perspective of your clients to see your company as a source of valuable.

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One of the ways you can improve your brand image on social media is by responding to all of the reviews you receive. Responding to reviews shows that you care and are willing to listen to your customers. The better you listen as part of your customer service, the more likely your brand will thrive.

For any questions about social media marketing for your brand, email Josh at josh@jamiascreative.com!

Learn How to Give Back To Your Customers (And Why it's Important)

Customers are the backbone of every business. Yes, you came up with the product, you came up with the name, you were the mastermind behind it all. But the most important person in your business is not you. No matter how great your product is, or how great YOU are, the customer is what made you a success, and s/he is ultimately the most important person. They believed in you and your product and put their money on the line for you. That's more than some of your own family can even say. For this reason, it's incredibly important for you to show your genuine appreciation for the love and support they show your business.

You might be asking why it would make a difference to thank your customers. Aside from it being the nice thing to do, It's actually an extremely simple and genius (and free) customer retention tool. The more a customer feels appreciated, the stronger their connection to your brand will become, making them staunch brand ambassadors. This also creates an air of personalization, which can give you a leg up on major corporations who treat their customers as statistics, creating a stellar customer experience. Showing your genuine appreciation for your customers may just give you the edge you need to grow your brand.

Now that we've talked about why it's important to give back to your customers, let's talk about a few ways you can put it into action:

  • Send a handwritten note: It may seem old fashioned, but you'd be surprised just how far an actual handwritten note can go. It's personal, and the effort you made to thank them individually will not go unnoticed.
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  • Send gifts: If your budget allows, set aside some money to gift your most loyal customers. Learn about them, their goals, their families, their favorite color, everything you can! Send them a gift that you know they'll appreciate in some way. It doesn't have to be major, just enough to show you truly care about and listen to them.
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  • Host customer appreciation events: People love to party. Host an event with relevant giveaways, activities and (of course) snacks. Show your customers a good time, and have a good time with them! 
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  • Start a loyalty program: Set up a program that rewards customers for shopping with you. Once they buy a certain amount, or visit a certain amount, you reward them with freebies or special  discounts. It shows you want them back and appreciate them coming back!
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  • Post on social media: Just a simple "Thank you for your service, we appreciate you," can go a long way. Create a meaningful post detailing your legitimate gratitude. The genuine feelings of thanks will make your customers feel happy and appreciated. Use social media to connect with your customers on a deeper level.

It's a simple process: Show your customers you love them, and they'll love you right back. In what ways have companies showed you appreciation? Let us know in the comments!

6 Tips On How To Use Facebook Messenger For Your Business

It's a no brainer to use Facebook for your business. You can reach a wider audience and receive great customer interaction. But have you looked a little bit deeper into using Facebook Messenger? Customers are beginning to look to messaging as a quick and easy way to receive answers from a company, so having an instant messaging platform to accommodate this will take your customer service/experience to the next level. Messenger offers many useful tools to help make this an easy set-up.

Here are 6 ways you can put Facebook Messenger to work for you:

1. Turning Messenger on: It may seem like a silly step, but you've gotta start with the basics! When on your Facebook Business page, simply head to the top right corner of your screen and click on "Settings."

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Once in settings, the first option in the left hand column should be "Messaging." If you click on it, a page with should pop up with your messaging settings. Make sure the "Prompt visitors to send messages" option is ON. And voila! You're open for messaging! 

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Make sure you turn it on only when you're ready to commit to messaging, because once a customer messages they expect an answer!

2. Turn on Instant Reply: Instant reply is a great way to let your customers know when they should expect to hear back from you. To turn this on you'll scroll down to the "Response Assistant" section in your Messaging settings and turn on "Send instant replies to anyone who messages your page." 

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Once it's turned on, there will be an option to change the message from the default setting to a message of your choosing!

3. Show your responsiveness: Facebook has a nifty little badge for business pages letting customers know how quickly a page usually responds to messages.

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It's extremely important to ALWAYS reply and to reply quickly, because that badge can be the first thing to help build rapport with your customer. You can choose your own response time, but make sure you're responding when you say you will! Otherwise, you can respond on your own time and let Facebook calculate when your customer should expect a reply.

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5. Turn on Away Messages: It is inevitable that there will be times when you or your customer service team will not be able to reply to a message as quickly as you usually do. That's where away messages steps in. Away Messages allows you to let your customer know how long you'll be away for and when they should expect a reply. It's very similar to Instant Reply, but the beautiful thing about Away Messages is you can keep your responsiveness rating. To use it, turn on the "Stay responsive when you can't get to your computer or phone" option in your Messaging settings.

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Just like Instant Reply, you can change the default message to a message of your choosing.

6. Make a greeting for your conversation: You can also create a greeting that people will see whenever they first open a conversation with you. This is a perfect tool to say hello to your customer while also letting them know anything you need or want them to know right off the bat. To turn the greeting on, flip the switch on "Show a Messenger greeting" in your Messaging settings.

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Hopefully this helps you get started on using Facebook Messenger for your business. It's a valuable tool to help take your customer service to the next level. What's your favorite feature of Facebook Messenger? Drop it in the comments below!