The top reasons why brands fail on social media

When a brand fails to succeed on social media, it’s no mystery as to why it didn’t have success. Social media marketing success comes down to a handful of principles that every brand needs to understand. Here are the top reasons why brands fail on social media:

A brand succeeds when customers receive value through the brand’s social media marketing efforts.

Not caring

One of the keys to success on social media is to be social. When you reply to your comments and direct messages, you show that you care. It’s part of building a strong presence on social media. Companies who struggle with a high percentage of negative reviews also fail to respond to any forms of communication they receive from followers. This leads to the lack of new customers and an overall downfall of brand reputation. Poor customer service will always result in a loss of revenue.

Providing excellent service creates lifetime customers.

Not staying true to brand

Part of building a strong brand is sticking to your brand’s identity. Does your brand have a personality? If you said yes, here are a few questions to clarify your brand’s personality:

• Is your brand a thought leader in a specific industry?

• Is your brand funny? Do people laugh when your brand comes to mind?

• Are you a service-based business or product-based business?

• If your brand does have media coverage, how is your brand portrayed?

The better you understand how your brand is perceived, the more you’ll know what to post on your social accounts. If the current perception of your brand is negative, take steps to change that perception with quality posts. Focus on creating value with posts that are in line with your brand’s mission, vision, and values.

Not posting consistently

Consistency matters with everything in life whether it’s working out or cleaning your home. This is also true for social media marketing. When brands don’t post on a regular basis, they don’t give themselves a chance to succeed. Customers naturally gravitate towards brands they can trust. This trust is built up over time with posts that provide real value for customers.

Just because a single post doesn't instantly convert new customers doesn’t mean you should give up on your social media marketing efforts. Create a sustainable social media schedule and stick to it.

Consistent marketing efforts leads to great results.

Have you given up on social media marketing for your brand? Do you have any questions about what you should post on social media? Email Josh at josh@jamiascreative.com!

How to Give Back to Your Customers (and Why it's Important)

Customers are the backbone of every business. Yes, you came up with the product and the name. Yes, you were the mastermind behind it all. But the most important person in your business is not you. No matter how great your product is, or how great YOU are, the customers are what made you a success, and they are ultimately the most important. They believed in you and your product and put their money on the line for you. That's more than some of your own family can even say. For this reason, it's incredibly important for you to show genuine appreciation for the love and support they show your business.

You might be asking why it would make a difference to thank your customers. Aside from it being the nice thing to do, It's actually an extremely simple and genius (and free) customer retention tool. The more a customer feels appreciated, the stronger their connection to your brand will become, making them staunch brand ambassadors. This also creates an air of personalization, which can give you a leg up on major corporations who treat their customers as statistics. Showing your genuine appreciation for your customers may just give you the edge you need to grow your brand.

Now that we've talked about why it's important to give back to your customers, let's talk about a few ways you can put it into action:

• Send a handwritten note: It may seem old fashioned, but you'd be surprised just how far an actual handwritten note can go. It's personal and the effort you made to thank them individually will not go unnoticed.

• Send gifts: If your budget allows, set aside some money to gift your most loyal customers. Learn about them, their goals, their families, everything you can! Send them a gift that you know they'll appreciate in some way. It doesn't have to be major, just enough to show you truly care about and listen to them.

• Host customer appreciation events: People love to party. Host an event with relevant giveaways, activities, and (of course) snacks. Show your customers a good time and have a good time with them! 

• Start a loyalty program: Set up a program that rewards customers for shopping with you. Once they buy a certain amount, or visit a certain number of times, reward them with freebies or special discounts. It shows you want them back and appreciate them coming in!

• Post on social media: Just a simple "Thank you! We love our customers," can go a long way. Create a meaningful post detailing your legitimate gratitude. The genuine feelings of thanks will make your customers feel happy and appreciated. Use social media to connect with your customers on a deeper level.

It's a simple process: Show your customers you love them, and they'll love you right back. In what ways have companies showed you appreciation? Let us know in the comments!