When a brand fails to succeed on social media, it’s no mystery as to why it didn’t have success. Social media marketing success comes down to a handful of principles that every brand needs to understand. Here are the top reasons why brands fail on social media:
A brand succeeds when customers receive value through the brand’s social media marketing efforts.
Not caring
One of the keys to success on social media is to be social. When you reply to your comments and direct messages, you show that you care. It’s part of building a strong presence on social media. Companies who struggle with a high percentage of negative reviews also fail to respond to any forms of communication they receive from followers. This leads to the lack of new customers and an overall downfall of brand reputation. Poor customer service will always result in a loss of revenue.
Providing excellent service creates lifetime customers.
Not staying true to brand
Part of building a strong brand is sticking to your brand’s identity. Does your brand have a personality? If you said yes, here are a few questions to clarify your brand’s personality:
Is your brand a thought leader in a specific industry?
Is your brand funny? Do people laugh when your brand comes to mind?
Are you a service-based business or product-based business?
If your brand does have media coverage, how is your brand portrayed?
The better you understand how your brand is perceived, the more you’ll know what to post on your social accounts. If the current perception of your brand is negative, take steps to change that perception with quality posts. Focus on creating value with posts that are in line with your brand’s mission, vision, and values.
Not posting consistently
Consistency matters with everything in life whether it’s working out or cleaning your home. This is also true for social media marketing. When brands don’t post on a regular basis, they don’t give themselves a chance to succeed. Customers naturally gravitate towards brands they can trust. This trust is built up over time with posts that provide real value for customers.
Just because a single post doesn't instantly convert new customers doesn’t mean you should give up on your social media marketing efforts. Create a sustainable social media schedule and stick to it.
Consistent marketing efforts leads to great results.
Have you given up on social media marketing for your brand? Do you have any questions about what you should post on social media? Email Josh at josh@jamiascreative.com!