Twitter can be an effective tool to have conversations with real people and build a strong brand. Twitter is a social platform that has been around for a long time and has outlasted many other platforms. It has continued to provide value for many businesses due to how easy it is to use and engage with other accounts.
Below are 10 simple ways to increase engagement on Twitter:
Respond to replies: If someone took the time to reply to your tweet, respond right away! It’s a public yet effective way to show that you’re listening and that you care. Your goal is to provide value so focus doing that in all of your replies.
Retweet the tweets of relevant accounts: Are other Twitter accounts sharing content and starting conversations that have to do with what you’re doing? Don’t hesitate to retweets their tweets. Just make sure that it’s relevant to your brand and what you want to accomplish. Doing so will expand your organic reach and give you more opportunities to connect with other people.
Share your blog content: Another way to get more engagement is by tweeting your own blog posts on Twitter. You can also do the same with videos and other content you’ve produced. As you continue to share original content, you’ll be able to provide value for your followers.
Go Live: Have you tried out Twitter’s Live Video option? Give it a shot! It’s an effective way to make a special announcement or go behind-the-scenes on a new project. You can also go Live as a way to engage with followers by doing an Ask Me Anything. Read this post on how to go Live.
Publicly thank other accounts: Did someone else retweet something you shared? Is another business sharing your blog posts? Give them a shoutout. It’s simple and will help you earn some goodwill within your growing community.
Respond to direct messages: When someone sends you a direct message, respond as soon as possible. This is key if you’re getting a complaint. Not every disgruntled customer starts off by complaining publicly and leaving a negative review but it can lead to that if you don’t respond. Sometimes it takes a quick response to give you a customer for life.
Use a scheduling tool: To save yourself time and be consistent with your tweets, use a scheduling tool like Hootsuite or Buffer. You’ll be able to tweet regularly which is important to growing a following who can trust you. Remember that a scheduling tool doesn’t replace organic engagement. Pay attention to your notifications and be quick to respond to the replies and direct messages you receive.
Join conversations: Is there a chat happening around one of the events that affect your organization? Go ahead and join the conversation. You can reply to the different threads you can offer value to. You can like tweets you agree and help out other people. Joining conversations will help you gain more exposure and get more people to check out your Twitter profile. It’s an effective way to gain new followers.
Collaborate: Find other brands you can partner with. You can run a giveaway with another company. You can also run a forum/panel for an hour on Live Video with a referral partner. There are many ways you can work with other brands on Twitter. Keep in mind that not every partnership will work out the way you’re hoping it will but it doesn’t mean that you should give up on collaborations.
Use trending hashtags: Do you know the top hashtags specific to your industry? If you don’t know what they are, take some time to research the best hashtags for your business and start using them. Hashtags increase your chances of getting discovered. Be sure to use them every time you tweet.
Remember that success on Twitter takes time and consistent hard work. You can’t expect results if you’re not putting in the work. You’ll be able to build a strong brand on Twitter by tweeting regularly and engaging with your community.
Have you given up on Twitter? Are you having a hard time increasing sales with social media marketing? Email Josh at josh@jamiascreative.com with any questions you have!