How do you build your brand with all of the content you’ve been producing? Do you need to spend money on ads to gain exposure? This blog post will give you a few distribution ideas for your content. All of the time and energy you committed to producing your content is worthless if you don’t give people an opportunity to consume your content.
Email marketing
As old school as it sounds, email marketing is still a thing. Email marketing is an effective way to connect with other people since 85% of adult internet users in the U.S. are on email. This marketing tactic is a great way to share valuable information as well as any deals or discounts you’re offering,
One of the ways to have success with email marketing is by being personable. Being able to have access to anyone’s inbox is privilege so keep that in mind. Another way to succeed with email marketing is by consistently providing great content. It’ll give your subscribers a reason to keep opening your emails!
Social media marketing
While this marketing tactic may seem like a no-brainer, not everyone is doing it. Sharing your content on platforms like Facebook and YouTube doesn’t cost anything. Social media marketing is an easy way to get the word out. You can easily share what you have to offer with the world on a consistent basis.
The social media platform you choose to distribute your content is determined by where your ideal customers hang out and what type of content you’re able to produce. For example, if you’re only able to write blog posts and don’t have any video content, YouTube won’t be the place for your brand. On the other hand, if you take great photos and your target customer loves Instagram, you’ll be distributing content on Instagram.
Guest post
Collaborations are an effective way to grow your audience and increase brand awareness. Guest posting is one way you can collaborate with complementary businesses. Here are a few examples:
A dog hotel could write a guest post for a veterinary practice in the same city on how to socialize puppies.
A physical therapy office could do a Q&A video with a family practice doctor on simple exercises for women who have recently given birth.
A personal injury attorney could write a blog post for a medical clinic’s blog on how to handle claims for a car accident.
A home cleaning business writes a tutorial on kitchen cleaning hacks for a mommy blog.
When you partner with a business that complements your business, you’re able to benefit from more attention that comes with such a partnership. The examples above are businesses that can easily form strategic partnerships. Strategic partnerships help provide a reliable flow of sales to help you achieve your revenue goals.
Workshop
PC: Shane Harder
Presenting your industry knowledge as part of something like a workshop series or company event is another way to promote your content. You can easily share your knowledge with the people in attendance. When you take advantage of speaking opportunities, you give yourself more chances to build your business.
For any questions you have on how to promote your content for little to no money, send an email to Josh at josh@jamiascreative.com!