2019 has been quite the year for social media practitioners thanks to the algorithm changes on apps like Instagram and the growth in user base for apps like TikTok. It can feel overwhelming to try to keep up with all of the changes in social media. Despite this feeling, you can still increase sales and build your brand on social media by staying on top of the latest trends. We’ve compiled a handful of social media trends you need to be aware of for 2020. Sure, this isn’t the full list but don’t worry about it. Focus on the social media marketing trends in this blog post:
Rise in new social platforms
It can be easy to forget that Facebook was once a new social platform. Not everyone knew about Instagram when it first came out. As the user base of different social media platforms continues to grow, don’t be afraid to test out new social networks your target audience uses or may use. Doing your research will help you be ready for new growth opportunities. Some of these apps you may not have heard of yet include Telegram and Meet Up.
Messaging has never been more important
As apps like Facebook try to demonstrate a value for privacy, the value of messaging apps like Facebook Messenger and Instagram’s Threads will grow in popularity. It’s important that you respond to all messages you receive. Staying on top of all messages you receive will help you increase brand loyalty and improve your brand’s reputation.
Consistency still matters
A new year doesn’t mean the value of or need for consistent posting is put to an end. Whether you’re posting every day, twice a day, or three times a week, stick to your schedule. You can’t expect any organic reach or organic engagement if you don’t post to your social accounts. Quality content will give you the opportunity to earn the trust of new followers and customers. Always focus on providing value to give people a reason to keep coming back to your profiles whether it’s on Instagram or Twitter.
Social commerce will be a normal thing
The use of social media networks sell products and services only continues to grow. Social commerce is effective 58% of people say social media influences their purchasing decisions. There are several things you can do to increase your sales through social media marketing. One way to increase your social commerce opportunities is to optimize all of your content for mobile. This is because 45% of in-store consumers rely on mobile social platforms to inform them about purchasing decisions. Another way you can succeed with social commerce is respond to all reviews. Staying on top reviews will help you maintain a positive reputation.
Do you have any questions about how these social media trends affect your business? Email Josh at josh@jamiascreative.com!